{"id":1014020,"date":"2025-03-04T16:29:45","date_gmt":"2025-03-04T23:29:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1014020"},"modified":"2025-03-13T12:19:23","modified_gmt":"2025-03-13T19:19:23","slug":"the-power-of-online-research-communities","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/the-power-of-online-research-communities\/","title":{"rendered":"The Power of Online Research Communities: Lessons from OnePoll’s Success"},"content":{"rendered":"\n

Online research communities have transformed how brands gather insights and engage with their audience. For OnePoll, a market research firm known for quick and reliable insights, leveraging QuestionPro\u2019s Online Research Communities<\/a> was pivotal.<\/p>\n\n\n\n

Building a Community That Thrives<\/strong><\/h2>\n\n\n\n

In 2020, OnePoll faced a significant challenge: transferring an existing panel to a new platform without losing engagement. With QuestionPro, they seamlessly re-invited members and, four years later, built a thriving community of around 100,000 members<\/strong>. In 2024 alone, this panel completed 2.2 million surveys<\/strong>, averaging 184,000 per month.<\/p>\n\n\n\n

So, how did they do it?<\/strong><\/p>\n\n\n\n

Steven McGee, Panel Manager at OnePoll, joined us in our latest webinar and shared valuable insights that could be highly useful. We especially want to highlight his key contribution to the importance of three core strategies for community success:<\/p>\n\n\n\n

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  1. Consistent communication:<\/strong> Keeping members informed about how their feedback impacts decisions.<\/li>\n\n\n\n
  2. Incentives that matter: <\/strong>Offering a blend of intrinsic rewards (recognition and influence) and extrinsic rewards (monetary or gift-based) to keep engagement high.<\/li>\n\n\n\n
  3. Streamlined user experience:<\/strong> Ensuring that surveys and community activities are easy to access and complete, minimizing drop-offs.<\/li>\n<\/ol>\n\n\n\n

    McGee\u2019s approach highlights the need for transparency and appreciation in maintaining a vibrant community.<\/p>\n\n\n\n

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