{"id":1014020,"date":"2025-03-04T16:29:45","date_gmt":"2025-03-04T23:29:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1014020"},"modified":"2026-06-15T00:16:36","modified_gmt":"2026-06-15T07:16:36","slug":"the-power-of-online-research-communities","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/the-power-of-online-research-communities\/","title":{"rendered":"The Power of Online Research Communities: Lessons from OnePoll’s Success"},"content":{"rendered":"\n

Online research community success depends on more than recruiting members. It depends on keeping people engaged, showing them that their feedback matters, and making participation easy over time.<\/p>\n\n\n\n

For OnePoll, a market research firm known for quick and reliable insights, QuestionPro\u2019s Online Research Communities<\/a> helped support a large and active research panel. Their story shows how clear communication, thoughtful incentives, and a smooth member experience can help a community stay active for years.<\/p>\n\n\n\n

Building a Community That Thrives<\/strong><\/h2>\n\n\n\n

In 2020, OnePoll faced a major challenge: moving an existing panel to a new platform without losing member engagement.<\/p>\n\n\n\n

With QuestionPro, the team was able to re-invite members smoothly and continue building the community. Four years later, OnePoll had grown the panel to around 100,000 members<\/strong>. In 2024 alone, the community completed 2.2 million surveys<\/strong>, averaging about 184,000 completed surveys<\/strong> per month.<\/p>\n\n\n\n

So, what helped make that possible?<\/p>\n\n\n\n

Steven McGee, Panel Manager at OnePoll, joined our latest webinar and shared practical lessons from managing a high-performing online research community. His experience points to three core strategies that help keep communities active, trusted, and useful:<\/p>\n\n\n\n

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  • Consistent communication:<\/strong> Keep members informed about how their feedback is used and why their participation matters.<\/li>\n\n\n\n
  • Incentives that matter:<\/strong> Use a mix of intrinsic rewards, such as recognition and influence, and extrinsic rewards, such as money or gift cards.<\/li>\n\n\n\n
  • A simple user experience:<\/strong> Make surveys and community activities easy to access, complete, and understand so members are less likely to drop off.<\/li>\n<\/ul>\n\n\n\n

    McGee\u2019s approach shows that online research community success is not only about sending more surveys. It is about transparency, appreciation, and making participation feel worthwhile.<\/p>\n\n\n\n

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