![\"Research](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/Research-Webinar-Series-Card-Sorting.jpg\")
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Are you designing a website, but you have no idea how to organize all of your content for your customers to find? Ever wonder if your product and service features and benefits translate to your target audience? Fortunately, those questions can be answered for you through a qualitative research technique known as <\/span>Card Sorting – <\/span><\/i>a quick, cheap, and useful way for people to drag and drop items or attributes into categories. This helps give you, the researcher, an opportunity to discover how your target audience both understand and categorize your information.<\/span><\/p>\n At QuestionPro, Inc., we offer an array of different research techniques, both quantitative and qualitative, that we\u2019re able to tie back to our Communities platform. For more information about QuestionPro Communities, and how to further enhance your research experience using our tools, please <\/span><\/i>click here<\/span><\/i><\/a> to learn more!<\/span><\/i><\/p>\n Closed card sorting <\/b>is when the survey designer already has the categories defined, and the exercise is meant for customers to decide what items fall within the conceptual framework. It can be useful to your research if and when you want to:<\/span><\/p>\n Open card sorting <\/b>is when the respondents define the categories, rather than the moderator pre-defining them. So respondents can give any category-answer that comes to mind for an item, rather than being confined to one type of response. It can be useful to your research if and when you want to:<\/span><\/p>\n What you have displayed on your cards can represent a variety of things. You can include text, images, or both if you want to avoid obscurity or confusion. Examples of cards with <\/span>text<\/b> include the following:\u00a0<\/span><\/p>\n Examples of cards that have <\/span>imagery<\/b> displayed include the following:<\/span><\/p>\n There are no hard limits for this, but this range of topics is recommended. The reason for this is because you want to make sure you have enough useful data to allow you to make informed decisions.\u00a0<\/span><\/p>\n *If you decide to run a closed card sorting exercise, using more than 60 topics can work to your advantage.\u00a0<\/span><\/i><\/p>\nWithin, QuestionPro, card sorting can be done in two forms<\/span><\/h2>\n
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When setting up a card sorting exercise, make sure that you follow these steps<\/h3>\n
Put together a list of 30-60 topics<\/h4>\n