{"id":1018698,"date":"2025-04-02T09:43:32","date_gmt":"2025-04-02T16:43:32","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1018698"},"modified":"2026-02-23T02:38:28","modified_gmt":"2026-02-23T09:38:28","slug":"new-features-in-questionpro-for-modern-researchers","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/new-features-in-questionpro-for-modern-researchers\/","title":{"rendered":"New Features in QuestionPro for Modern Researchers"},"content":{"rendered":"\n<p>At QuestionPro we are continuously innovating to support researchers, data analysts, and insight teams. Our latest webinar showcased key updates across the QuestionPro Research Suite, including QuestionPro BI, VideoAI, and an upgraded TURF analysis module that make analysis faster, smarter, and easier to act on.<\/p>\n\n\n\n<p>Here\u2019s how these updates can enhance your research workflow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>QuestionPro BI: From Raw Data to Dashboards in Minutes<\/strong><\/h3>\n\n\n\n<p>QuestionPro BI is our built-in business intelligence tool that helps researchers move from raw survey data to insight-rich dashboards in minutes. Whether you\u2019re a data expert or a research generalist, QuestionPro BI eliminates the heavy lifting and brings clarity to your results with just a few clicks.<\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>No-code dashboard building:<\/strong> Automatically generate dashboards from survey responses with smart defaults for each question type.<\/li>\n\n\n\n<li><strong>AI-powered suggestions:<\/strong> Get context-aware insights using our built-in <a href=\"https:\/\/www.questionpro.com\/features\/questionpro-ai\/\">QuestionPro AI<\/a> that learns from your prompts and customizations.<\/li>\n\n\n\n<li><strong>Cross-survey analysis: <\/strong>Combine data from multiple surveys to uncover trends over time or compare across audiences.<\/li>\n\n\n\n<li><strong>Interactive slicers and variables:<\/strong> Drill into specific segments, apply filters, and easily customize views.<\/li>\n\n\n\n<li><strong>Brand customization: <\/strong>Match your company\u2019s look and feel with flexible styling options.<\/li>\n\n\n\n<li><strong>Real-time sharing: <\/strong>Collaborate through live dashboard links \u2014 no license required for viewers.<\/li>\n<\/ul>\n\n\n\n<p><strong>Many teams report saving over 85% of the time they used to build dashboards manually.<\/strong><\/p>\n\n\n\n<p>Want to see it in action? Watch the full demo in our webinar recording below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pro Tips for Smarter Research: AI, Better Data, and Next-Level Insights\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iPe_jukiNLk?start=30&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you need them, here are the slides used in this webinar.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTE45cmlnsJOKJLztUmpA3C76hMIiFD--yG5N09WuJVzBh32VdUp5VUGrB4sSIcOYbdAktzUGup9wkT\/embed?start=false&#038;loop=false&#038;delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>VideoAI: Real-Time Video Feedback with Emotion Analysis<\/strong><\/h3>\n\n\n\n<p>VideoAI lets you capture real-time video feedback directly inside your surveys, giving you richer qualitative insights and emotional context you can\u2019t get from text alone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"564\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/VideoAI-Demo.jpg\" alt=\"VideoAI Demo\" class=\"wp-image-1058549\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/VideoAI-Demo.jpg 1004w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/VideoAI-Demo-300x169.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/VideoAI-Demo-768x431.jpg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/02\/VideoAI-Demo-750x420.jpg 750w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n\n\n\n<p>Each submission is analyzed using emotion detection and NLP to create a sentiment profile and thematic summary.<\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Get closer to real reactions:<\/strong> Video helps you understand not just what participants say but how they feel.<\/li>\n\n\n\n<li><strong>Built-in emotion analysis:<\/strong> Automatically detects facial expressions and voice tone to tag emotional intensity.<\/li>\n\n\n\n<li><strong>End-to-end reporting:<\/strong> All videos are transcribed and summarized to save time and surface patterns quickly.<\/li>\n<\/ul>\n\n\n\n<p>Use cases range from customer experience testing to co-creating marketing concepts, product designs, or ad content.<\/p>\n\n\n\n<p>Explore more about VideoAI <a href=\"https:\/\/www.questionpro.com\/features\/videoai\/\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TURF Analysis: Optimized for Smarter Product Decisions<\/strong><\/h3>\n\n\n\n<p>The upgraded <a href=\"https:\/\/www.questionpro.com\/article\/turf-analysis.html\">TURF<\/a> (Total Unduplicated Reach and Frequency) module makes product and messaging optimization easier and faster.<\/p>\n\n\n\n<p><strong>What\u2019s new?<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Smarter visualizations:<\/strong> Understand your market reach clearly with improved graphs and summaries.<\/li>\n\n\n\n<li>Simulation Ready: Test multiple combinations of features or messages to find the highest-reach bundle.<\/li>\n\n\n\n<li>Data Agility: Analyze complex datasets without slowing down your process.<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re prioritizing features, packaging options, or campaigns, our <a href=\"https:\/\/www.questionpro.com\/features\/turf-analysis.html\">TURF tool<\/a> helps you simulate real-world choices and pick winners confidently.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready To Get Started?<\/strong><\/h2>\n\n\n\n<p>If you\u2019re already using QuestionPro, these features are available to you now. Log in to explore BI dashboards, test out VideoAI, or run a smarter TURF simulation. But if you are new to QuestionPro, you can easily sign up for a free trial and discover how our all-in-one platform helps researchers move faster and uncover insights with confidence.<\/p>\n\n\n\n<p><strong>Turn data into action\u2014start using our research software today!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" style=\"border-radius:35px;background-color:#023290\">Get started with your&nbsp;<strong>10-day Research Edition trial<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At QuestionPro we are continuously innovating to support researchers, data analysts, and insight teams. Our latest webinar showcased key updates [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":1044385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203,6,195],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Features in QuestionPro for Modern Researchers<\/title>\n<meta name=\"description\" content=\"Discover the latest updates to QuestionPro\u2019s research suite, including BI dashboards, AI-powered tools, and a revamped TURF analysis module.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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