{"id":1019853,"date":"2025-04-10T00:33:31","date_gmt":"2025-04-10T07:33:31","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1019853"},"modified":"2026-09-21T04:48:05","modified_gmt":"2026-09-21T11:48:05","slug":"heb-nps","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/heb-nps\/","title":{"rendered":"H-E-B NPS &#038; Customer Satisfaction Score in 2025"},"content":{"rendered":"\n<p>H-E-B&#8217;s NPS in 2025 is 63, according to QuestionPro&#8217;s Q1 2025 Benchmarking NPS and CSAT Report. That is nearly double the grocery industry&#8217;s average score of 37, and it helps explain why the Texas-based grocer keeps showing up at the top of national loyalty rankings.<\/p>\n\n\n\n<p>Net Promoter Score is one of the clearest ways to see how customers actually feel about a brand, beyond star ratings or complaint counts. A single number captures whether shoppers are loyal enough to recommend a store to a friend, or frustrated enough to warn them away.<\/p>\n\n\n\n<p>This article breaks down H-E-B&#8217;s 2025 NPS and CSAT scores, what is driving them, and how any customer experience team can apply the same measurement approach to its own brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is H-E-B&#8217;s NPS score in 2025?<\/strong><\/h2>\n\n\n\n<p>H-E-B&#8217;s Net Promoter Score in 2025 is 63, based on<a href=\"https:\/\/www.questionpro.com\/ebook\/benchmarking-nps-csat-usa-2025\/\"> QuestionPro&#8217;s Q1 2025 Benchmarking NPS and CSAT Report<\/a>, which surveyed 1,000 U.S. consumers about their grocery shopping experience. That score sits far above the grocery industry&#8217;s average of 37 for the same quarter.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Promoter Score (NPS)<\/a> measures customer loyalty with one question: how likely a customer is to recommend a brand to a friend or colleague, scored from 0 to 10. Respondents are sorted into promoters, passives, and detractors, and the final score is the percentage of promoters minus the percentage of detractors, landing somewhere between -100 and 100.<\/p>\n\n\n\n<p>A score of 63 places H-E-B in the range most CX practitioners consider excellent. Most industries treat anything above 50 as a strong sign of customer loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>H-E-B&#8217;s promoters, passives, and detractors in 2025<\/strong><\/h2>\n\n\n\n<p>H-E-B&#8217;s overall score comes from how respondents split across the three NPS groups. The breakdown below shows why the final number lands so high.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2124\" height=\"1576\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/H-E-B-NPS-Performance-2025.jpg\" alt=\"H-E-B-NPS-Performance-2025\" class=\"wp-image-1043231\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Group<\/strong><\/td><td><strong>Score given<\/strong><\/td><td><strong>Share of H-E-B respondents<\/strong><\/td><\/tr><tr><td>Promoters<\/td><td>9 to 10<\/td><td>70%<\/td><\/tr><tr><td>Passives<\/td><td>7 to 8<\/td><td>23%<\/td><\/tr><tr><td>Detractors<\/td><td>0 to 6<\/td><td>7%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Seventy percent of respondents are promoters, more than double the share found at a typical grocery chain, while only 7% fall into the detractor group. That gap between promoters and detractors is what drives strong customer advocacy and repeat visits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How H-E-B&#8217;s NPS compares to other industries<\/strong><\/h2>\n\n\n\n<p>Grocery is not the only sector QuestionPro tracks in its Q1 2025 report. Comparing H-E-B against other industry averages shows just how far ahead the grocer is running.<\/p>\n\n\n\n<ul>\n<li>Hotel and hospitality: 44<\/li>\n\n\n\n<li>Banking and credit unions: 41<\/li>\n\n\n\n<li>Automotive: 41<\/li>\n\n\n\n<li>Big box retail: 37<\/li>\n\n\n\n<li>Grocery retail: 37<\/li>\n\n\n\n<li>Airlines: 33<\/li>\n\n\n\n<li>Insurance: 23<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"1228\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/grocery-download-the-full-report-10.jpg\" alt=\"grocery-download-the-full-report-10\" class=\"wp-image-1043893\"\/><\/figure>\n\n\n\n<p>These insights are based on <strong>QuestionPro\u2019s latest study<\/strong>, which surveyed <strong>1,000 participants<\/strong> to measure the NPS of various companies and industries. This report reflects real user opinions from <strong>Q1 2025<\/strong> and is updated quarterly.<\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"354042\",\r\n    formId: \"97089348-d87e-4534-925c-f0c1319bcc9c\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\n\n\n\n<p>H-E-B&#8217;s score of 63 beats every one of these sector averages, not just its own industry. Businesses outside grocery can still use these figures as a general reference point for what a strong NPS looks like across retail and service categories.<\/p>\n\n\n\n<p>Context matters when judging a single score. A 63 in insurance, where the average sits at 23, would be a remarkable outlier. In grocery, it is still exceptional, but H-E-B shares the top tier with a small group of regional chains that lean heavily on local trust rather than national scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>NPS vs CSAT: how H-E-B scores on both metrics<\/strong><\/h2>\n\n\n\n<p>NPS and CSAT often get used interchangeably, but they measure different things. NPS asks about long-term loyalty and willingness to recommend a brand, while<a href=\"https:\/\/www.questionpro.com\/cx\/csat.html\"> Customer Satisfaction (CSAT) score<\/a> measures how happy a customer was with one specific interaction or visit.<\/p>\n\n\n\n<p>H-E-B&#8217;s CSAT score in the same Q1 2025 report is 82, on a scale that typically runs from 0 to 100. Pairing a high CSAT with a high NPS suggests H-E-B is not just satisfying customers in the moment. It is converting individual good experiences into long-term loyalty, which is the harder metric to earn.<\/p>\n\n\n\n<p>A brand can have a solid CSAT and still have a mediocre NPS, if customers leave happy but see no reason to actively recommend the store. H-E-B avoids that gap, which is why both numbers are worth tracking side by side rather than picking one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&#8217;s driving H-E-B&#8217;s high NPS score<\/strong><\/h2>\n\n\n\n<p>Five factors show up consistently in the data behind H-E-B&#8217;s 2025 score.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A strong emotional connection with Texas shoppers<\/h3>\n\n\n\n<p>Many respondents point to H-E-B&#8217;s identity as a company that is made, owned, and operated in Texas. That local pride creates an emotional bond that is difficult for national chains to replicate, especially among longtime residents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consistent performance across demographics<\/h3>\n\n\n\n<p>H-E-B&#8217;s NPS holds up across customer groups, with some variation. Female shoppers rate the brand about 3 points higher than male shoppers, and Asian or Pacific Islander customers report the highest scores of any group tracked. Customers who have shopped at H-E-B for 2 to 5 years show the strongest<a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\"> customer loyalty<\/a>, suggesting satisfaction builds with tenure rather than fading.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">High customer satisfaction and service quality<\/h3>\n\n\n\n<p>An 82 CSAT score reflects consistent, positive in-store experiences. Shoppers frequently cite reliable stock availability and staff professionalism as reasons they keep coming back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Perceived value for money<\/h3>\n\n\n\n<p>Perceived return on H-E-B&#8217;s pricing varies by customer segment. Respondents working in mechanical, civil, and industrial engineering fields rate H-E-B&#8217;s value the highest, while those in security and investigations report a lower perceived return, pointing to room for improvement in how the brand communicates value to that segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Independent validation from outside research<\/h3>\n\n\n\n<p>H-E-B&#8217;s strength is not limited to QuestionPro&#8217;s data. In<a href=\"https:\/\/www.businesswire.com\/news\/home\/20250108323886\/en\/dunnhumby-RPI-Ranks-H-E-B-as-Top-U.S.-Grocer-Hardened-Consumers-Turn-Away-from-Retailers-Not-Offering-Savings\"> dunnhumby&#8217;s ninth annual Retailer Preference Index<\/a>, H-E-B ranked as the top U.S. grocer for the fifth time in nine years, with researchers citing the same mix of value, quality, and emotional connection found in the NPS data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What H-E-B customers are saying<\/strong><\/h2>\n\n\n\n<p>Verified reviews add color to the numbers, and common themes echo what the data already shows.<\/p>\n\n\n\n<ul>\n<li>Shoppers frequently say H-E-B&#8217;s private-label products, especially snacks, taste better and cost less than national brands.<\/li>\n\n\n\n<li>Customers highlight friendly greetings at the door and respectful service at checkout as a consistent experience across visits.<\/li>\n\n\n\n<li>Loyal shoppers mention reliable stock, easy curbside pickup, and steady service quality even during periods of high demand, including during the COVID-19 pandemic.<\/li>\n\n\n\n<li>A smaller group of reviewers note frustration with store availability outside Texas, which lines up with the regional gaps mentioned later in the FAQ section.<\/li>\n<\/ul>\n\n\n\n<p>These patterns match the top drivers identified in the NPS data: product quality, service consistency, and a dependable shopping experience. They also show that H-E-B&#8217;s high score is not built on a single strength, but on several reinforcing ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common mistakes that lower a grocery brand&#8217;s NPS score<\/strong><\/h2>\n\n\n\n<p>H-E-B&#8217;s score did not happen by accident, and brands that fall short usually make a few avoidable mistakes.<\/p>\n\n\n\n<ul>\n<li>Only tracking the score, without asking a follow-up question to understand the reasons behind it.<\/li>\n\n\n\n<li>Treating passives as safe customers, when they are often one bad experience away from becoming<a href=\"https:\/\/www.questionpro.com\/blog\/nps-detractor\/\"> detractors<\/a>.<\/li>\n\n\n\n<li>Benchmarking against the wrong industry average, which can make a decent score look worse or better than it really is.<\/li>\n\n\n\n<li>Failing to close the loop with unhappy customers after they respond to a survey.<\/li>\n\n\n\n<li>Measuring NPS company-wide without breaking it down by store, region, or customer segment.<\/li>\n<\/ul>\n\n\n\n<p>Avoiding these mistakes is often what separates a brand that tracks NPS from one that actually improves it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to measure and improve your NPS score<\/strong><\/h2>\n\n\n\n<p>Any grocery brand, or a business in another category, can apply the same measurement process behind H-E-B&#8217;s data.<\/p>\n\n\n\n<ol>\n<li><strong>Start with an NPS survey.<\/strong><br>Use a ready-made<a href=\"https:\/\/www.questionpro.com\/survey-templates\/net-promoter-score-nps-survey\/\"> NPS survey template<\/a> with the standard 0 to 10 question, then add a follow-up question asking customers why they gave that score.<br><\/li>\n\n\n\n<li><strong>Share the survey widely.<\/strong><br>Distribute it through email, SMS, QR codes, or a link at checkout to reach a representative sample of shoppers.<br><\/li>\n\n\n\n<li><strong>Review results as they come in.<\/strong><br>Group responses into promoters, passives, and detractors, and watch for patterns by store location or customer segment.<br><\/li>\n\n\n\n<li><strong>Act on what you learn.<\/strong><br>Prioritize fixes where detractor feedback clusters, and track whether changes move the score over time.<\/li>\n<\/ol>\n\n\n\n<p>None of these steps require a large research team. A single store manager can run a monthly NPS pulse and get a usable signal within a few weeks, though larger chains typically need a standardized process across every location to compare fairly.<\/p>\n\n\n\n<p>A platform like QuestionPro can automate this process end to end, from sending the survey to calculating the score and flagging where to focus next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What H-E-B&#8217;s 2025 score means for your CX strategy<\/strong><\/h2>\n\n\n\n<p>H-E-B&#8217;s 63 NPS is not just a number to admire. It is proof that consistent service, a clear local identity, and genuine follow-through on customer feedback compound over time into real loyalty.<\/p>\n\n\n\n<p>Any brand chasing a similar score should treat the 37-point grocery average as a floor, not a target, and look at H-E-B&#8217;s approach as a working example of what is possible above it. The lesson scales beyond grocery too, since the same combination of consistency, local relevance, and closed-loop feedback drives loyalty in almost any customer-facing category.<\/p>\n\n\n\n<p>Teams that want to run the same kind of benchmarking can start with a<a href=\"https:\/\/www.questionpro.com\/cx\/\"> Customer Experience management platform<\/a> built to track NPS, CSAT, and the feedback loop together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stay Ahead with the Latest NPS Insights<\/strong><\/h2>\n\n\n\n<p>Get the <strong>Q1 2025 NPS Benchmark Report<\/strong> and discover how leading brands are keeping their customers loyal.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/ebook\/benchmarking-nps-csat-usa-2025\/\" style=\"border-radius:35px;background:linear-gradient(135deg,rgb(255,160,3) 0%,rgb(255,105,0) 100%)\"><strong><strong>Download the NPS Benchmark Report Now<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Looking to improve your NPS? <a href=\"https:\/\/www.questionpro.com\/cx\/\">Contact the experts at QuestionPro<\/a> for personalized guidance on measuring and improving customer satisfaction.<\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1019853&amp;lang=en&amp;cat=customer-effort-score|cx-2|nps\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789991140143\"><strong class=\"schema-faq-question\"><strong>Was H-E-B&#8217;s NPS always this high before 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">Historical data suggests yes. A 2015 Temkin Group benchmark study found H-E-B among a small group of grocers scoring 55 or higher, showing the brand has sustained strong loyalty for roughly a decade rather than spiking in a single quarter.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789991148783\"><strong class=\"schema-faq-question\"><strong>How does H-E-B&#8217;s NPS compare to Costco&#8217;s?<\/strong><\/strong> <p class=\"schema-faq-answer\">Third-party tracking from Comparably placed H-E-B first among grocery competitors for NPS, with Costco and Amazon following behind. Rankings vary slightly by source and methodology, but H-E-B consistently lands at or near the top of grocery loyalty comparisons.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789991155460\"><strong class=\"schema-faq-question\"><strong>How often is the NPS benchmark data updated?<\/strong><\/strong> <p class=\"schema-faq-answer\">QuestionPro&#8217;s Benchmarking NPS and CSAT Report is refreshed quarterly, using new survey waves of U.S. consumers each time. That means H-E-B&#8217;s score, along with every other brand and industry average in the report, can shift from one quarter to the next.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789991161865\"><strong class=\"schema-faq-question\"><strong>Does H-E-B&#8217;s NPS vary by location?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. Feedback shows strong loyalty in markets where H-E-B has a long-standing presence, while some customers in cities without a nearby store, such as El Paso, express disappointment over limited access, which can affect regional perception even when overall loyalty stays high.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789991168718\"><strong class=\"schema-faq-question\"><strong>What counts as a good NPS score for a grocery brand?<\/strong><\/strong> <p class=\"schema-faq-answer\">In grocery, scores above 37 beat the industry average, and anything above 50 is generally considered excellent. H-E-B&#8217;s 63 places it well into the range CX practitioners treat as world-class for a retail category.<\/p> <\/div> <\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>H-E-B isn\u2019t the only company in the grocery retail industry with valuable lessons for those looking to improve their customer service and experience. Below, we recommend a few articles where you can learn how other major brands manage to maintain a high NPS and a loyal customer base \u2014 you\u2019ll surely find some useful insights along the way.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.questionpro.com\/blog\/costco-nps\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/Costco-NPS-2025.jpg\" alt=\"Costco NPS 2025\" class=\"wp-image-1020054\"\/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.questionpro.com\/blog\/costco-nps\/\">Costco NPS &amp; Customer Perception in 2025<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/meijer-nps-2025.jpg\" alt=\"meijer-nps-2025\" class=\"wp-image-1020372\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.questionpro.com\/blog\/meijer-nps\/\">Meijer NPS and Customer Loyalty in 2025<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/Publix-Super-Markets-NPS-2025.jpg\" alt=\"Publix-Super-Markets-NPS-2025\" class=\"wp-image-1020463\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.questionpro.com\/blog\/publix-super-markets-nps\/\">Publix Super Markets NPS &amp; Customer Satisfaction<\/a><\/h5>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H-E-B&#8217;s NPS in 2025 is 63, according to QuestionPro&#8217;s Q1 2025 Benchmarking NPS and CSAT Report. That is nearly double [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":1044603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"heb nps","_yoast_wpseo_title":"%%title%%","_yoast_wpseo_metadesc":"H-E-B NPS score reflects strong customer loyalty. Learn the key factors behind their success and how NPS can help businesses boost customer satisfaction.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[992,170,303],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H-E-B NPS &amp; Customer Satisfaction Score in 2025<\/title>\n<meta name=\"description\" content=\"H-E-B NPS score reflects strong customer loyalty. Learn the key factors behind their success and how NPS can help businesses boost customer satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/heb-nps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H-E-B NPS &amp; Customer Satisfaction Score in 2025\" \/>\n<meta property=\"og:description\" content=\"H-E-B NPS score reflects strong customer loyalty. Learn the key factors behind their success and how NPS can help businesses boost customer satisfaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/heb-nps\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T07:33:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T11:48:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/H-E-B-NPS-2025-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1029\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anas Al Masud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anas Al Masud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/\"},\"author\":{\"name\":\"Anas Al Masud\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3\"},\"headline\":\"H-E-B NPS &#038; Customer Satisfaction Score in 2025\",\"datePublished\":\"2025-04-10T07:33:31+00:00\",\"dateModified\":\"2026-09-21T11:48:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/\"},\"wordCount\":1874,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Customer effort score\",\"CX\",\"NPS\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/\",\"name\":\"H-E-B NPS & Customer Satisfaction Score in 2025\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2025-04-10T07:33:31+00:00\",\"dateModified\":\"2026-09-21T11:48:05+00:00\",\"description\":\"H-E-B NPS score reflects strong customer loyalty. Learn the key factors behind their success and how NPS can help businesses boost customer satisfaction.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991140143\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991148783\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991155460\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991161865\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991168718\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/heb-nps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NPS\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/nps\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"H-E-B NPS &#038; Customer Satisfaction Score in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3\",\"name\":\"Anas Al Masud\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g\",\"caption\":\"Anas Al Masud\"},\"description\":\"Digital Marketing Lead at QuestionPro. SEO-driven content strategist specializing in content that ranks, engages, and converts, while boosting online visibility through hands-on digital marketing expertise.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/anas-al-masud\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991140143\",\"position\":1,\"url\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991140143\",\"name\":\"Was H-E-B's NPS always this high before 2025?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Historical data suggests yes. A 2015 Temkin Group benchmark study found H-E-B among a small group of grocers scoring 55 or higher, showing the brand has sustained strong loyalty for roughly a decade rather than spiking in a single quarter.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991148783\",\"position\":2,\"url\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991148783\",\"name\":\"How does H-E-B's NPS compare to Costco's?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Third-party tracking from Comparably placed H-E-B first among grocery competitors for NPS, with Costco and Amazon following behind. Rankings vary slightly by source and methodology, but H-E-B consistently lands at or near the top of grocery loyalty comparisons.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991155460\",\"position\":3,\"url\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991155460\",\"name\":\"How often is the NPS benchmark data updated?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"QuestionPro's Benchmarking NPS and CSAT Report is refreshed quarterly, using new survey waves of U.S. consumers each time. That means H-E-B's score, along with every other brand and industry average in the report, can shift from one quarter to the next.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991161865\",\"position\":4,\"url\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991161865\",\"name\":\"Does H-E-B's NPS vary by location?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Feedback shows strong loyalty in markets where H-E-B has a long-standing presence, while some customers in cities without a nearby store, such as El Paso, express disappointment over limited access, which can affect regional perception even when overall loyalty stays high.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991168718\",\"position\":5,\"url\":\"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991168718\",\"name\":\"What counts as a good NPS score for a grocery brand?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In grocery, scores above 37 beat the industry average, and anything above 50 is generally considered excellent. H-E-B's 63 places it well into the range CX practitioners treat as world-class for a retail category.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H-E-B NPS & Customer Satisfaction Score in 2025","description":"H-E-B NPS score reflects strong customer loyalty. Learn the key factors behind their success and how NPS can help businesses boost customer satisfaction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/heb-nps\/","og_locale":"en_US","og_type":"article","og_title":"H-E-B NPS & Customer Satisfaction Score in 2025","og_description":"H-E-B NPS score reflects strong customer loyalty. Learn the key factors behind their success and how NPS can help businesses boost customer satisfaction.","og_url":"https:\/\/www.questionpro.com\/blog\/heb-nps\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2025-04-10T07:33:31+00:00","article_modified_time":"2026-09-21T11:48:05+00:00","og_image":[{"width":1029,"height":613,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/H-E-B-NPS-2025-1.jpg","type":"image\/jpeg"}],"author":"Anas Al Masud","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Anas Al Masud","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/"},"author":{"name":"Anas Al Masud","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3"},"headline":"H-E-B NPS &#038; Customer Satisfaction Score in 2025","datePublished":"2025-04-10T07:33:31+00:00","dateModified":"2026-09-21T11:48:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/"},"wordCount":1874,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Customer effort score","CX","NPS"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/","url":"https:\/\/www.questionpro.com\/blog\/heb-nps\/","name":"H-E-B NPS & Customer Satisfaction Score in 2025","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2025-04-10T07:33:31+00:00","dateModified":"2026-09-21T11:48:05+00:00","description":"H-E-B NPS score reflects strong customer loyalty. Learn the key factors behind their success and how NPS can help businesses boost customer satisfaction.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991140143"},{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991148783"},{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991155460"},{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991161865"},{"@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991168718"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/heb-nps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/"},{"@type":"ListItem","position":3,"name":"NPS","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/nps\/"},{"@type":"ListItem","position":4,"name":"H-E-B NPS &#038; Customer Satisfaction Score in 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3","name":"Anas Al Masud","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g","caption":"Anas Al Masud"},"description":"Digital Marketing Lead at QuestionPro. SEO-driven content strategist specializing in content that ranks, engages, and converts, while boosting online visibility through hands-on digital marketing expertise.","url":"https:\/\/www.questionpro.com\/blog\/author\/anas-al-masud\/"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991140143","position":1,"url":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991140143","name":"Was H-E-B's NPS always this high before 2025?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Historical data suggests yes. A 2015 Temkin Group benchmark study found H-E-B among a small group of grocers scoring 55 or higher, showing the brand has sustained strong loyalty for roughly a decade rather than spiking in a single quarter.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991148783","position":2,"url":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991148783","name":"How does H-E-B's NPS compare to Costco's?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Third-party tracking from Comparably placed H-E-B first among grocery competitors for NPS, with Costco and Amazon following behind. Rankings vary slightly by source and methodology, but H-E-B consistently lands at or near the top of grocery loyalty comparisons.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991155460","position":3,"url":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991155460","name":"How often is the NPS benchmark data updated?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"QuestionPro's Benchmarking NPS and CSAT Report is refreshed quarterly, using new survey waves of U.S. consumers each time. That means H-E-B's score, along with every other brand and industry average in the report, can shift from one quarter to the next.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991161865","position":4,"url":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991161865","name":"Does H-E-B's NPS vary by location?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Feedback shows strong loyalty in markets where H-E-B has a long-standing presence, while some customers in cities without a nearby store, such as El Paso, express disappointment over limited access, which can affect regional perception even when overall loyalty stays high.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991168718","position":5,"url":"https:\/\/www.questionpro.com\/blog\/heb-nps\/#faq-question-1789991168718","name":"What counts as a good NPS score for a grocery brand?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In grocery, scores above 37 beat the industry average, and anything above 50 is generally considered excellent. H-E-B's 63 places it well into the range CX practitioners treat as world-class for a retail category.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/H-E-B-NPS-2025-1-600x400.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/H-E-B-NPS-2025-1-600x600.jpg","author_info":{"display_name":"Anas Al Masud","author_link":"https:\/\/www.questionpro.com\/blog\/author\/anas-al-masud\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1019853"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=1019853"}],"version-history":[{"count":13,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1019853\/revisions"}],"predecessor-version":[{"id":1114155,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1019853\/revisions\/1114155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/1044603"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=1019853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=1019853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=1019853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}