{"id":10215,"date":"2014-09-25T06:00:00","date_gmt":"2014-09-25T13:00:00","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=10215"},"modified":"2014-09-25T06:00:00","modified_gmt":"2014-09-25T13:00:00","slug":"simple-tips-and-tools-to-find-your-target-customer","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/simple-tips-and-tools-to-find-your-target-customer\/","title":{"rendered":"Simple Tips and Tools to Find Your Target Customer"},"content":{"rendered":"

Yes, You’re probably doing it wrong<\/h2>\n

I’m going to go out on a limb and say that if you don’t have a flood of customers beating down your door, you simply haven’t chosen or focused on just the right target customer.<\/p>\n

\"target<\/p>\n

You think that if you focus too much on a single target market, that all of the millions of people will miss out on your wonderful product. \u00a0This is just NOT TRUE. \u00a0In fact, the complete opposite is true. \u00a0I know, that sounds crazy, but that’s how the marketing world works. \u00a0And here is why.<\/p>\n

You see, when you are trying to reach too broad an audience (like everyone or all men or all women) everything about your marketing message and your product or service offer becomes too broad so that you can speak to everyone. \u00a0As a result, whenever individual people read it or interact with it — they don’t see themselves in your message and as it turns out, you’re speaking to no one.<\/p>\n

Don’t Run Away From Profiling — Embrace It<\/h2>\n

If you’re not sure where to begin with your customer profiling process, start with a list of your favorite customers. \u00a0Yes, simply open your database, file cabinet or CRM and pick out your favorite people.<\/p>\n

Next, start grouping these people into categories: Gender, age, education, demographics and habits of potential buyers. \u00a0If you’re still stuck – head over to your local book store and hit the magazine racks. \u00a0Then just choose the magazines your ideal customer would most likely read. \u00a0This will really help you get inside their heads and understand their demographics.<\/p>\n

Another idea is to create an online survey simply asking them some innocuous questions such as; what kind of car do you drive, what magazines do you read, how do you love to spend your free time, what are your favorite kinds of movies — notice how simple and fun these questions are — but they can really tell you a lot about your ideal customer.<\/p>\n

In fact, you can even use a lot of what you learned in your marketing messages and campaigns. \u00a0For example, if you know that a lot of your target customers like football or even sports in general, you can use a sports theme in your next campaign.<\/p>\n

Tools to Find Your Target Customers<\/h2>\n