{"id":1026451,"date":"2025-08-14T17:25:22","date_gmt":"2025-08-15T00:25:22","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1026451"},"modified":"2026-01-23T03:05:40","modified_gmt":"2026-01-23T10:05:40","slug":"gartner-voc-cx-2025","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/","title":{"rendered":"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025"},"content":{"rendered":"\n<p>We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the Customer (VoC) platforms report, validating QuestionPro\u2019s strength in SMBs and mid-market CX.<\/p>\n\n\n\n<p>This recognition reinforces that QuestionPro Customer Experience is built to deliver real impact, especially for small to midsize businesses and mid-market enterprises. From healthcare to travel, wellness to financial services, our platform is helping organizations collect feedback, generate insights, and drive action at scale.<\/p>\n\n\n\n<p>Winning in SMB + Mid-Market: The Proof is in the Partnerships<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThis recognition reflects the results we deliver to clients who want enterprise-grade functionality without the overhead of legacy platforms,\u201d said Ken Peterson, President of Customer Experience at QuestionPro. \u201cOur focus remains on helping mid-market brands and SMBs turn feedback into action \u2014 with powerful automation, AI-driven insights, and flexible pricing that scales with their needs.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>What Gartner Highlighted About QuestionPro Customer Experience<\/p>\n\n\n\n<p>In the Critical Capabilities report, Gartner called out some of the key strengths of our platform:<\/p>\n\n\n\n<ul>\n<li>Automated Actions: Real-time alerts, ticketing, and follow-up suggestions based on AI-identified themes and root causes \u2014 helping you respond faster and smarter.<\/li>\n\n\n\n<li>AI at the Core: From our proprietary PathosAI for sentiment analysis to new GenAI-powered tools that draft surveys, surface insights, and even generate journey maps.<\/li>\n\n\n\n<li>Focus on Direct Feedback: A clean, scalable approach to VoC data collection via surveys, with recent innovations like Cmiles bringing kiosk feedback into the mix.<\/li>\n<\/ul>\n\n\n\n<p>Of course, we\u2019re not stopping there. While Gartner noted we have room to grow in areas like indirect feedback, we\u2019re already building outer-loop integrations, machine-assisted insights, and more AI-powered journey analytics.<\/p>\n\n\n\n<p>A Consistent Track Record<\/p>\n\n\n\n<p>This isn\u2019t the first time Gartner has recognized our CX platform. QuestionPro was previously named a Niche Player in the Gartner Magic Quadrant for Voice of the Customer in 2020, 2021, and 2024 \u2014 reflecting our consistent growth, innovation, and customer impact over the years.<\/p>\n\n\n\n<p>The Bottom Line<\/p>\n\n\n\n<p>If you\u2019re a mid-sized business or SMB team that\u2019s outgrown entry-level tools, but doesn\u2019t want to get locked into bloated enterprise platforms, QuestionPro Customer Experience is built for you. We deliver the tools you need to map the customer journey, apply <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-analytics\/\">customer journey analytics<\/a>, close the loop, and activate real-time feedback, with the flexibility and support to match.<\/p>\n\n\n\n<p>Want to see how we can help your team? Book a demo or explore what\u2019s new with our platform today.<\/p>\n\n\n\n<p>Gartner, Inc. (NYSE: IT) is the world\u2019s leading research and advisory company and a member of the S&amp;P 500. Its report evaluated only 15 VoC providers out of the more than 1,000 options, basing the decision on vendors\u2019 vision and technology and the fact that only a few vendors have a comprehensive, integrated capability that met the report\u2019s criteria.&nbsp;<\/p>\n\n\n\n<p><strong>Legal jargon<br><\/strong>Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":1034456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[169,170],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025 | QuestionPro<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the Customer (VoC) platforms report,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the Customer (VoC) platforms report,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-15T00:25:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T10:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/Gartner-blog-cover-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1488\" \/>\n\t<meta property=\"og:image:height\" content=\"891\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paulina Rodriguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paulina Rodriguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/\"},\"author\":{\"name\":\"Paulina Rodriguez\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af\"},\"headline\":\"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025\",\"datePublished\":\"2025-08-15T00:25:22+00:00\",\"dateModified\":\"2026-01-23T10:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Customer Experience\",\"CX\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/\",\"name\":\"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025 | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2025-08-15T00:25:22+00:00\",\"dateModified\":\"2026-01-23T10:05:40+00:00\",\"description\":\"We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the Customer (VoC) platforms report,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af\",\"name\":\"Paulina Rodriguez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g\",\"caption\":\"Paulina Rodriguez\"},\"description\":\"As a marketing manager, I craft campaigns that connect people with the right solutions at the right time. Outside of work, you'll find me deep in a thriller novel, solving my Rubik\u2019s Cube, or scouting the perfect spot for my next skydiving adventure!\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/paulina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025 | QuestionPro","description":"We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the Customer (VoC) platforms report,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/","og_locale":"en_US","og_type":"article","og_title":"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025 | QuestionPro","og_description":"We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the Customer (VoC) platforms report,","og_url":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2025-08-15T00:25:22+00:00","article_modified_time":"2026-01-23T10:05:40+00:00","og_image":[{"width":1488,"height":891,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/Gartner-blog-cover-2025.png","type":"image\/png"}],"author":"Paulina Rodriguez","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Paulina Rodriguez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/"},"author":{"name":"Paulina Rodriguez","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af"},"headline":"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025","datePublished":"2025-08-15T00:25:22+00:00","dateModified":"2026-01-23T10:05:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/"},"wordCount":554,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Customer Experience","CX"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/","url":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/","name":"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025 | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2025-08-15T00:25:22+00:00","dateModified":"2026-01-23T10:05:40+00:00","description":"We\u2019re excited to share some big news: QuestionPro has been named in Gartner\u2019s 2025 Critical Capabilities for Voice of the Customer (VoC) platforms report,","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/gartner-voc-cx-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/"},{"@type":"ListItem","position":3,"name":"Gartner Recognizes QuestionPro in Latest Critical Capabilities Report for Voice of the Customer 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d262c031e3554d3a44164290b97ff8af","name":"Paulina Rodriguez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de6b08f63e34ff5ec0cf3ff0c4f84c6d?s=96&d=mm&r=g","caption":"Paulina Rodriguez"},"description":"As a marketing manager, I craft campaigns that connect people with the right solutions at the right time. Outside of work, you'll find me deep in a thriller novel, solving my Rubik\u2019s Cube, or scouting the perfect spot for my next skydiving adventure!","url":"https:\/\/www.questionpro.com\/blog\/author\/paulina\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/Gartner-blog-cover-2025-600x400.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/Gartner-blog-cover-2025-600x600.png","author_info":{"display_name":"Paulina Rodriguez","author_link":"https:\/\/www.questionpro.com\/blog\/author\/paulina\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1026451"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=1026451"}],"version-history":[{"count":5,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1026451\/revisions"}],"predecessor-version":[{"id":1054516,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1026451\/revisions\/1054516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/1034456"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=1026451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=1026451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=1026451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}