{"id":1026968,"date":"2025-06-16T01:25:09","date_gmt":"2025-06-16T08:25:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1026968"},"modified":"2025-10-06T04:25:42","modified_gmt":"2025-10-06T11:25:42","slug":"jetblue-airways-nps","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/jetblue-airways-nps\/","title":{"rendered":"JetBlue Airways NPS &#038; Airline Loyalty Charts in 2025"},"content":{"rendered":"\n<p>Air travel can be a mixed bag, but some airlines are clearly winning customer loyalty. In 2025, JetBlue Airways NPS score stands out not just for getting passengers from point A to B, but for making the journey enjoyable enough that people recommend it.<\/p>\n\n\n\n<p>Let\u2019s explore how JetBlue is outpacing competitors, what their customers say, and what this means for airlines aiming to build stronger loyalty in the skies.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is NPS (Net Promoter Score)?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Promoter Score (NPS)<\/a> is a simple yet powerful way to understand customer loyalty. It\u2019s based on a single question:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u201cOn a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?\u201d<\/strong><\/p>\n\n\n\n<p>Based on their response, customers fall into one of three groups:<\/p>\n\n\n\n<ul>\n<li><strong>Promoters (9\u201310):<\/strong> Loyal advocates who will likely recommend your brand.<\/li>\n\n\n\n<li><strong>Passives (7\u20138): <\/strong>Satisfied, but not enthusiastic enough to promote you.<\/li>\n\n\n\n<li><strong>Detractors (0\u20136): <\/strong>Disappointed customers who may speak negatively about their experience.<\/li>\n<\/ul>\n\n\n\n<p>The NPS is calculated using the formula:<\/p>\n\n\n\n<p><strong>NPS = % of Promoters \u2013 % of Detractors<\/strong><\/p>\n\n\n\n<p>This single score tells you how strong your customer relationships are and whether you\u2019re inspiring true brand loyalty or failing to do so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JetBlue Airways NPS Performance Score<\/strong><\/h2>\n\n\n\n<p><strong>JetBlue Airways\u2019 Net Promoter Score is 50<\/strong>, significantly ahead of the <strong>airline industry average of 33<\/strong>, according to <a href=\"https:\/\/www.questionpro.com\/ebook\/benchmarking-nps-csat-usa-2025\/\">QuestionPro\u2019s Q1 2025 Benchmarking NPS and CSAT Report<\/a>. The data shows JetBlue has built strong customer relationships beyond satisfaction to advocacy.<\/p>\n\n\n\n<p>Here\u2019s how the responses break down:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2124\" height=\"1576\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/JetBlue-Airways-NPS-Performance.jpg\" alt=\"JetBlue-Airways-NPS-Performance\" class=\"wp-image-1041016\"\/><\/figure>\n\n\n\n<ul>\n<li><strong>Promoters: 59%<\/strong><\/li>\n\n\n\n<li><strong>Passives: 32%<\/strong><\/li>\n\n\n\n<li><strong>Detractors: 9%<\/strong><\/li>\n<\/ul>\n\n\n\n<p>JetBlue\u2019s high percentage of Promoters and low number of Detractors highlight an experience people enjoy and trust enough to recommend. With strong CSAT and intent to repurchase, JetBlue is setting the pace for customer loyalty in air travel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comparing JetBlue Airways to Airlines Industry Benchmarks<\/strong><\/h2>\n\n\n\n<p>The airline industry average NPS in 2025 is 33. JetBlue\u2019s score of 50 puts it well above that benchmark and ahead of many competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/06\/download-full-report-airlines.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"1578\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/download-full-report-airlines.jpg\" alt=\"download-full-report-airlines\" class=\"wp-image-1043248\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s how the comparison looks:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Metric<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>JetBlue Airways<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Airline Industry Average<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>NPS<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">50<\/td><td class=\"has-text-align-center\" data-align=\"center\">33<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Promoters<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">59%<\/td><td class=\"has-text-align-center\" data-align=\"center\">54%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Passives<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">32%<\/td><td class=\"has-text-align-center\" data-align=\"center\">24%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Detractors<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">9%<\/td><td class=\"has-text-align-center\" data-align=\"center\">21%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>CSAT<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">87%<\/td><td class=\"has-text-align-center\" data-align=\"center\">&#8211;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Future Intent<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">88%<\/td><td class=\"has-text-align-center\" data-align=\"center\">&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So what does this mean?<\/h3>\n\n\n\n<p>JetBlue excels where it matters most,<\/p>\n\n\n\n<ul>\n<li>Earning customer trust,<\/li>\n\n\n\n<li>Reducing friction, and<\/li>\n\n\n\n<li>Delivering consistent experiences.<\/li>\n<\/ul>\n\n\n\n<p>While most airlines are still working on balancing satisfaction and reliability, JetBlue is actively converting satisfied customers into vocal advocates.<\/p>\n\n\n\n<p>That\u2019s what makes a brand stand out in a competitive industry. The opportunity is to build on this momentum, continue addressing minor pain points, and deliver what travelers value most.<\/p>\n\n\n\n<p>This data comes from QuestionPro\u2019s latest report, which <strong>surveyed 1,000 people<\/strong> to measure the Net Promoter Score (NPS) of top brands. The report is based on <strong>Q1 2025<\/strong> data and is updated quarterly, so you can see how brands are doing and what they can do to improve.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/ebook\/benchmarking-nps-csat-usa-2025\/\" style=\"border-radius:35px;background-color:#1c3280\"><strong>DOWNLOAD THE FULL REPORT<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Is JetBlue\u2019s NPS So High?<\/strong><\/h2>\n\n\n\n<p>JetBlue\u2019s NPS of 50 is the result of strong performance across key areas:<\/p>\n\n\n\n<ul>\n<li><strong>Low Detractor Rate: <\/strong>At just 9%, very few customers are having negative experiences.<\/li>\n\n\n\n<li><strong>High CSAT: <\/strong>A satisfaction score of 87% reflects consistent service quality.<\/li>\n\n\n\n<li><strong>Repeat Intent:<\/strong> With 88% of customers planning to fly again, trust is there.<\/li>\n<\/ul>\n\n\n\n<p>The gap between JetBlue and the industry average shows that travelers are not only satisfied\u2014they\u2019re impressed. It\u2019s not just about getting from point A to B. It\u2019s about how they feel during the journey.<\/p>\n\n\n\n<p>This proves that creating consistent, thoughtful touchpoints\u2014like friendly service, smooth booking, and clean aircraft- translates into stronger loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Calculate, Measure, and Improve Your NPS<\/strong><\/h2>\n\n\n\n<p>Want to achieve results like JetBlue? Here\u2019s how to get started with NPS using QuestionPro:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Ask the Right Question<\/h3>\n\n\n\n<p>Use the core NPS survey question:<\/p>\n\n\n\n<p><strong>\u201cOn a scale from 0 to 10, how likely are you to recommend us to a friend or colleague?\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"543\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-survey-question.jpg\" alt=\"NPS-survey-question\" class=\"wp-image-1015856\"\/><\/figure>\n\n\n\n<p>Pair it with a follow-up like \u201c<strong>Why did you give that score?<\/strong>\u201d to uncover deeper insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Distribute Your Survey Everywhere<\/h3>\n\n\n\n<p>Reach your audience where they already are<\/p>\n\n\n\n<ul>\n<li>Email,<\/li>\n\n\n\n<li>Text,<\/li>\n\n\n\n<li>Website,<\/li>\n\n\n\n<li>Social media, or<\/li>\n\n\n\n<li>QR codes.<\/li>\n<\/ul>\n\n\n\n<p>With <a href=\"https:\/\/www.questionpro.com\/audience\/\">QuestionPro Audience<\/a>, you can also target based on demographics, behavior, or location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Monitor Real-Time Feedback<\/h3>\n\n\n\n<p>As responses roll in, your NPS dashboard updates instantly. There is no manual calculation, no waiting, just live insights on your Promoters, Passives, and Detractors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Take Action on Insights<\/h3>\n\n\n\n<p>Use the feedback to address pain points, celebrate what\u2019s working, and boost loyalty. With built-in benchmarks, you can track how you stack up against competitors and set strategic goals.<\/p>\n\n\n\n<p>With QuestionPro, NPS isn\u2019t just a metric. Building stronger, more loyal customer relationships becomes part of your strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to Benchmark Your Brand?<\/strong><\/h2>\n\n\n\n<p>JetBlue\u2019s 2025 performance proves that a strong NPS is more than transportation; it\u2019s about connection. With high satisfaction, low complaints, and loyal customers willing to share their positive experiences, JetBlue has turned everyday flights into something worth recommending.<\/p>\n\n\n\n<p>Explore the <strong>Q1 2025 NPS Benchmark Report<\/strong> to see how top companies are using feedback to drive real growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/ebook\/benchmarking-nps-csat-usa-2025\/\" style=\"border-radius:35px;background:linear-gradient(135deg,rgb(255,160,3) 0%,rgb(255,105,0) 100%)\"><strong><strong>Download the NPS Benchmark Report Now<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>If you&#8217;re curious about how your brand compares or want help building your own NPS success story, <a href=\"https:\/\/www.questionpro.com\/cx\/\">QuestionPro\u2019s expert<\/a> team is ready to assist you.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1026968&amp;lang=en&amp;cat=customer-effort-score|cx-2|nps\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>JetBlue <\/strong>isn\u2019t the only company in the airline industry with valuable lessons for those looking to improve their customer service and experience. Below, we recommend a few articles where you can learn how other major airlines manage to maintain a high NPS and a loyal customer base \u2014 you\u2019ll surely find some useful insights along the way.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/06\/delta-air-lines-nps-2025.jpg\" alt=\"delta-air-lines-nps-2025\" class=\"wp-image-1027319\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.questionpro.com\/blog\/delta-airlines-nps\/\"><strong>Delta Airlines NPS &amp; Travellers\u2019 Trust in 2025<\/strong><\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/06\/southwest-airlines-nps-2025.jpg\" alt=\"southwest-airlines-nps-2025\" class=\"wp-image-1027483\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.questionpro.com\/blog\/southwest-airlines-nps\/\"><strong>Southwest Airlines NPS &amp; Customer Loyalty in 2025<\/strong><\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/06\/american-airlines-nps-2025.jpg\" alt=\"american-airlines-nps-2025\" class=\"wp-image-1028025\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.questionpro.com\/blog\/american-airlines-nps\/\"><strong>American Airlines NPS &amp; Customer Loyalty 2025<\/strong><\/a><\/h5>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Air travel can be a mixed bag, but some airlines are clearly winning customer loyalty. In 2025, JetBlue Airways NPS [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":1041000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[992,170,303],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JetBlue Airways NPS &amp; Airline Loyalty Charts in 2025 | QuestionPro<\/title>\n<meta name=\"description\" content=\"JetBlue Airways NPS score soars above industry benchmarks with high satisfaction and loyalty. 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