{"id":1032105,"date":"2025-07-28T00:44:56","date_gmt":"2025-07-28T07:44:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1032105"},"modified":"2026-07-21T01:35:11","modified_gmt":"2026-07-21T08:35:11","slug":"allstate-nps","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/allstate-nps\/","title":{"rendered":"Allstate NPS and Loyalty Breakdown: 2025 Score and Benchmarks"},"content":{"rendered":"\n

Trust is the product an insurer actually sells. Allstate built decades of brand recognition on that promise, yet its loyalty numbers now tell a harder story. Allstate NPS sits at 13, well under the insurance industry average, a signal that many policyholders feel more tolerated than valued.<\/p>\n\n\n\n

In this blog, we break down Allstate’s net promoter score, unpack the promoter and detractor split behind it, compare it to rivals like USAA and GEICO, and explain what is dragging customer loyalty down. You will also see how any insurer can measure and lift its own score.<\/p>\n\n\n\n\n\n

What is a net promoter score?<\/strong><\/h2>\n\n\n\n

Net Promoter Score (NPS) is a single-question metric that measures how likely customers are to recommend a brand to others. It captures loyalty and predicted word of mouth in one number.<\/p>\n\n\n\n

Customers answer one question on a 0 to 10 scale: how likely are you to recommend us to a friend or colleague? Their ratings sort them into three groups.<\/p>\n\n\n\n

\"NPS-survey-question\"<\/figure>\n\n\n\n