Net Promoter Score (NPS)<\/a> is a customer loyalty metric that helps businesses understand how their customers feel about them. It\u2019s based on one simple question:<\/p>\n\n\n\n \u201cHow likely are you to recommend [Brand X] to a friend or colleague?\u201d<\/strong><\/p>\n\n\n\n Customers answer on a scale from 0 to 10. Based on their scores, they fall into one of three categories:<\/p>\n\n\n\n To calculate your NPS, subtract the percentage of Detractors from the percentage of Promoters:<\/p>\n\n\n\n NPS = % of Promoters – % of Detractors<\/strong><\/p>\n\n\n\n The result is a score that ranges from -100 to +100. A higher score means more loyal customers and a better overall experience.<\/p>\n\n\n\n You can use our NPS calculator to calculate your company’s NPS automatically.<\/p>\n\n\n\n <\/p>\n\n\n\n Based on the latest data from QuestionPro\u2019s Q1 2025 Benchmarking NPS and CSAT Report<\/a>, the grocery industry has an average NPS of 37<\/strong>. This places it in the “good performance” range, indicating solid customer satisfaction<\/a> but also significant room for improvement.<\/p>\n\n\n\n Here\u2019s how the grocery industry compares to other sectors:<\/p>\n\n\n\n The grocery industry is performing well, but there\u2019s a clear opportunity for brands to strengthen customer loyalty<\/a> and move toward excellence.<\/p>\n\n\n\n NPS in the grocery industry is 37. This score reflects a decent level of customer satisfaction, but it also highlights ample room for improvement, especially when compared to other industries like hospitality or banking.<\/p>\n\n\n\n Here\u2019s a glimpse of how some of the major grocery brands are performing:<\/p>\n\n\n\n As you can see, H-E-B leads the pack with an impressive 63 NPS, followed by Meijer (50) and Costco (49).<\/p>\n\n\n\n On the other hand, brands like Kroger (30), Albertsons (27), and Safeway (17) fall behind, showing that there\u2019s plenty of room for improvement in terms of customer loyalty.<\/p>\n\n\n\n It shows that most grocery brands are doing a decent job, but there\u2019s still room to improve. When compared to other sectors, the grocery industry ranks fairly well; however, the gap between top and bottom performers highlights areas where grocery brands can improve.<\/p>\n\n\n\n These insights come from QuestionPro’s latest study, which surveyed 1,000 participants<\/strong> to measure NPS across leading companies and industries. The report is based on real customer feedback from Q1 2025<\/strong> and is updated quarterly.<\/p>\n\n\n\n We invite you to download the full report. It’s a valuable resource for evaluating your company’s performance and determining your customers’ perceptions of you.<\/p>\n\n\n\n\n
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What’s a Good NPS Score for the Grocery Industry?<\/strong><\/h2>\n\n\n\n
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NPS Benchmarks for the Grocery Industry in 2025<\/strong><\/h2>\n\n\n\n
![\"Grocery-Industry-NPS-Performance\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/Grocery-Industry-NPS-Performance.jpg\")
<\/figure>\n\n\n\nBrand<\/strong><\/td> NPS<\/strong><\/td><\/tr> H-E-B<\/td> 63<\/td><\/tr> Meijer<\/td> 50<\/td><\/tr> Costco<\/td> 49<\/td><\/tr> Publix<\/td> 47<\/td><\/tr> Trader Joe’s<\/td> 41<\/td><\/tr> Aldi<\/td> 39<\/td><\/tr> Shoprite Supermarkets<\/td> 38<\/td><\/tr> Whole Foods Market<\/td> 35<\/td><\/tr> Food Lion<\/td> 31<\/td><\/tr> Kroger<\/td> 30<\/td><\/tr> Albertsons Companies<\/td> 27<\/td><\/tr> Safeway<\/td> 17<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n ![\"grocery-download-the-full-report\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/04\/grocery-download-the-full-report.jpg\")
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