

{"id":1034011,"date":"2025-08-12T17:17:00","date_gmt":"2025-08-13T00:17:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1034011"},"modified":"2025-08-27T02:27:23","modified_gmt":"2025-08-27T09:27:23","slug":"nps-in-hospitality-andhotels","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/","title":{"rendered":"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025"},"content":{"rendered":"\n<p>The hospitality sector has experienced profound changes in recent years. In an industry defined by rising competition and evolving guest demands, delivering exceptional customer experiences has become the paramount factor for success across all facets of hotel operations.<\/p>\n\n\n\n<p>Net Promoter Score (NPS) remains the standard methodology for gauging performance in this critical area. Analyzing NPS in Hospitality &amp; Hotels offers invaluable insights into guest loyalty, satisfaction levels, and the overall strength of the relationship between hotels and their patrons.<\/p>\n\n\n\n<p>Our comprehensive Q1 2025 study, surveying 1,000 participants involved in travel and accommodation decisions, examined NPS performance across seven key industries. The findings reveal that Hospitality &amp; Hotels stands out as a leader in fostering customer loyalty.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is NPS? How is NPS Calculated?<\/strong><\/h2>\n\n\n\n<p>Net Promoter Score (NPS) is a simple but powerful tool that measures customer loyalty. Think of it as a direct line to understanding customer satisfaction and predicting future growth because happy customers become your best advocates.<\/p>\n\n\n\n<p>Calculating your NPS depends on real customers&#8217; voices. It answers one critical question:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>&#8220;On a scale of 0\u201310, how likely are you to recommend [COMPANY] to a friend or colleague?&#8221;<\/strong><\/p>\n\n\n\n<p>Depending on their answers, guests are placed into three categories:<\/p>\n\n\n\n<ul>\n<li><strong>Promoters (9\u201310): <\/strong>They stayed great and were eager to tell others.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Passives (7\u20138): <\/strong>They&#8217;re content but not enthusiastic enough to recommend.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Detractors (0\u20136): <\/strong>They didn&#8217;t have the experience they expected and might speak negatively.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><strong>NPS Formula: % of Promoters &#8211; % of Detractors = NPS Score<\/strong><\/p>\n\n\n\n<p><strong>Example:<\/strong> If 70% are Promoters and 15% are Detractors, your NPS is 55 (70 &#8211; 15).<\/p>\n\n\n\n<p>Your final NPS ranges from -100 (worst) to +100 (best). A positive score is good; a score of +50 or higher is excellent, meaning your guests aren&#8217;t just satisfied; they&#8217;re loyal fans.<\/p>\n\n\n\n<p>You can use our NPS calculator to calculate your company&#8217;s NPS automatically.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.questionpro.com\/nps-calculator\/\"><strong>Net Promoter Score Calculator<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s a Good NPS Score for Hospitality &amp; Hotels?<\/h2>\n\n\n\n<p>According to our <a href=\"https:\/\/www.questionpro.com\/ebook\/benchmarking-nps-csat-usa-2025\/\">QuestionPro&#8217;s Q1 2025 Benchmarking NPS and CSAT Report<\/a>, the Hotel &amp; Hospitality industry soared to the top spot with an outstanding NPS of 44, the highest score among all seven sectors analyzed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2124\" height=\"1576\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/nps-in-hospitality-hotels-performance.jpg\" alt=\"nps-in-hospitality-&amp;-hotels-performance\" class=\"wp-image-1034027\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Performance Context: Where Hotels Stand<\/h3>\n\n\n\n<p>Our study shows a clear picture of customer loyalty across key sectors, showcasing how NPS in Hospitality &amp; Hotels leads the pack:<\/p>\n\n\n\n<ul>\n<li><strong>Hotel &amp; Hospitality: <\/strong>44 NPS (Highest Performer)<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Banking &amp; Credit Unions:<\/strong> 41 NPS<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Automotive:<\/strong> 41 NPS<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Big Box Retail: <\/strong>37 NPS<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Grocery Retail:<\/strong> 37 NPS<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Airlines:<\/strong> 33 NPS<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Insurance: <\/strong>23 NPS (Lowest)<\/li>\n<\/ul>\n\n\n\n<p>This industry-leading score of 44 signifies that hotels and hospitality providers are excelling at creating experiences that inspire genuine guest loyalty and advocacy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interpreting Your Hotel&#8217;s NPS Score<\/h3>\n\n\n\n<p>What does your specific NPS in Hospitality &amp; Hotels mean? Use this general guide:<\/p>\n\n\n\n<ul>\n<li><strong>Above 50:<\/strong> Exceptional Performance. World-class guest loyalty, creating passionate advocates.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>30-50: <\/strong>Strong Performance. Solid guest advocacy and loyalty is the industry benchmark zone.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>0-30: <\/strong>Needs Improvement. Room to significantly enhance the guest experience.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Below 0:<\/strong> Urgent Attention Required. Signals serious guest dissatisfaction impacting reputation.<\/li>\n<\/ul>\n\n\n\n<p>With the industry average setting the bar high at 44, most hospitality players demonstrate strong performance. Yet, reaching that coveted &#8220;Exceptional&#8221; tier above 50 remains the ultimate goal for guest-centric leaders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>NPS Benchmarks in Hospitality &amp; Hotels: Leaders vs. Challengers<\/strong><\/h2>\n\n\n\n<p>Our Q1 2025 study reveals striking disparities in guest loyalty across major hotel brands, demonstrating how customer experience strategies directly impact advocacy metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.questionpro.com\/ebook\/benchmarking-nps-csat-usa-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"1578\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/06\/Hotel-hospitality-gated-1.jpg\" alt=\"Hotel &amp; hospitality-gated-1\" class=\"wp-image-1025716\" style=\"width:1170px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p>These insights come from QuestionPro&#8217;s latest study, which <strong>surveyed 1,000 participants<\/strong> to measure NPS across leading companies and industries. The report is based on real customer feedback from <strong>Q1 2025<\/strong> and is updated quarterly.<\/p>\n\n\n\n<p>We invite you to download the full report. It&#8217;s a valuable resource for evaluating your company&#8217;s performance and determining your customers&#8217; perceptions of you.<\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"354042\",\r\n    formId: \"97089348-d87e-4534-925c-f0c1319bcc9c\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Key Performance Insights<\/h3>\n\n\n\n<p>The 16-point gap between the highest-performing brand (Hyatt Hotels, with a 58 NPS) and the lowest-performing brand (Best Western Hotels &amp; Resorts, with a 42 NPS) illustrates the direct impact of customer experience strategies on guest loyalty outcomes.<\/p>\n\n\n\n<p><strong>Distribution Analysis:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Detractors: <\/strong>Range from 9% (Hyatt Hotels) to 14% (Best Western Hotels &amp; Resorts)<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Passives:<\/strong> Range from 24% (Hyatt Hotels, Hilton Hotels &amp; Resorts) to 30% (Best Western Hotels &amp; Resorts)<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Promoters:<\/strong> Range from 56% (Best Western Hotels &amp; Resorts) to 67% (Hyatt Hotels)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-2 gb-2-col-equal gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;background-color:#ffffff;color:#1f1f1f\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#082c64\"><strong>Discover What Major Brands are Doing to Achieve an Excellent NPS<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#1f1f1f\">Click here to access a detailed analysis of how the major <strong>Hospitality &amp; Hotels<\/strong> industries included in our study maintain customer satisfaction and how this has impacted their Net Promoter Score.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#1f1f1f\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-slate-accordion gpb-rounded-md gb-block-accordion gb-font-size-20\"><details><summary class=\"gb-accordion-title\">Hyatt NPS<\/summary><div class=\"gb-accordion-text\">\n<p class=\"has-text-color\" style=\"color:#1f1f1f\">Leading the sector with a 58 NPS score, Hyatt&#8217;s focus on premium experiences and personalized service drives exceptional customer advocacy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/blog\/hyatt-nps\/\" style=\"border-radius:4px;color:#353535;background-color:#ffffff\"><strong>Learn More<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-slate-accordion gpb-rounded-md gb-block-accordion gb-font-size-20\"><details><summary class=\"gb-accordion-title\">Hilton NPS<\/summary><div class=\"gb-accordion-text\">\n<p class=\"has-text-color\" style=\"color:#1f1f1f\">Close behind with 66% Promoters, Hilton&#8217;s consistent quality and loyalty programs cultivate strong repeat-business sentiment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/blog\/hilton-nps\/\" style=\"border-radius:4px;color:#353535;background-color:#ffffff\"><strong>Learn More<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-slate-accordion gpb-rounded-md gb-block-accordion gb-font-size-20\"><details><summary class=\"gb-accordion-title\">Marriot NPS<\/summary><div class=\"gb-accordion-text\">\n<p class=\"has-text-color\" style=\"color:#1f1f1f\">Balances 60% Promoters with industry-low Detractor rates (9%), reflecting reliable upscale experiences.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/blog\/marriott-nps\/\" style=\"border-radius:4px;color:#353535;background-color:#ffffff\"><strong>Learn More<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-slate-accordion gpb-rounded-md gb-block-accordion gb-font-size-20\"><details><summary class=\"gb-accordion-title\">Wyndham Worldwide Corp NPS<\/summary><div class=\"gb-accordion-text\">\n<p>Achieving a 48 NPS, Wyndham benefits from diverse brand offerings and value-focused stays that appeal to both leisure and business travelers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color wp-element-button\" href=\"https:\/\/www.questionpro.com\/blog\/wyndham-worldwide-corp-nps\" style=\"border-radius:4px;color:#353535\"><strong>Learn More<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-slate-accordion gpb-rounded-md gb-block-accordion gb-font-size-20\"><details><summary class=\"gb-accordion-title\">Best Western NPS<\/summary><div class=\"gb-accordion-text\">\n<p class=\"has-text-color\" style=\"color:#1f1f1f\">With a 42 NPS, Best Western earns customer loyalty through dependable service, competitive pricing, and a broad network of convenient locations.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/blog\/best-western-nps\/\" style=\"border-radius:4px;color:#353535;background-color:#ffffff\"><strong>Learn More<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What We Can Understand from Hospitality &amp; Hotels NPS Leaders and Challenges<\/strong><\/h2>\n\n\n\n<p>The stark differences in hotel NPS performance reflect deliberate customer experience (CX) strategies. Below, we analyze what sets top performers apart:<\/p>\n\n\n\n<ol>\n<li><strong>Signature Guest Experiences Drive Advocacy<br><\/strong>Hyatt Hotels (58 NPS | 67% Promoters) leads the sector by transforming stays into memorable moments. With an industry-low 9% detractor Rate, their focus on personalized touches ranging from curated local experiences to tailored room amenities proves that guests value uniqueness over transactional service. This approach fosters emotional loyalty, which in turn translates to referrals.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><strong>Consistency Across Touchpoints Builds Trust<br><\/strong>Hilton Hotels &amp; Resorts (56 NPS | 66% Promoters) excels through operational excellence. Their 24% Passive rate (lowest in the sector) indicates minimal experience gaps. By delivering reliable quality at every interaction, whether digital check-ins, dining, or housekeeping, they convert satisfied guests into enthusiastic promoters.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\">\n<li><strong>Loyalty Ecosystems Retain High-Value Guests<br><\/strong>Marriott International (51 NPS | 60% Promoters | 9% Detractors) leverages its Bonvoy program to create stickiness. The low Detractor rate shows that integrated rewards (room upgrades, experiential perks) mitigate dissatisfaction. Guests become investors in the brand ecosystem. 31% of Passives represent untapped revenue potential through tier benefits.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Common Challenges and Learning Opportunities<\/h3>\n\n\n\n<ul>\n<li><strong>Consistency at Scale: <\/strong>Major hotel chains struggle to maintain experience quality across diverse properties. The performance delta between flagship properties and older locations shows how scale can dilute brand promises without rigorous quality control systems.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Reputation Recovery in the Digital Age:<\/strong> Online review ecosystems amplify negative experiences; one viral complaint can impact bookings for months. Leaders like Hyatt combat this through proactive reputation management, which involves monitoring review platforms in real-time and empowering staff to resolve issues before guests check out.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Human-Tech Integration:<\/strong> Contrast this with Hilton&#8217;s success; their Digital Key tech supplements staff who greet guests by name, proving seamless integration requires both system reliability and emotional intelligence training.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Measuring and Improving Your Hotel&#8217;s NPS<\/strong><\/h2>\n\n\n\n<p>As the industry maxim goes, &#8220;What isn&#8217;t measured can&#8217;t be improved.&#8221; Let&#8217;s explore actionable steps to track your NPS and continuously enhance guest loyalty.<\/p>\n\n\n\n<ul>\n<li><strong>Establish Baseline Metrics<br><\/strong>Begin with QuestionPro NPS survey templates to understand your position relative to hospitality benchmarks. Maintain consistent timing and methodology for reliable comparisons.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Segment Your Analysis<br><\/strong>Break down results by guest type (business\/leisure), booking channel, or property tier. Different segments have unique expectations; the drivers of a luxury resort differ from those of a budget chain.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Monitor Quarterly<br><\/strong>Implement ongoing tracking to identify trends and measure the impact of CX initiatives. Hospitality demand fluctuates seasonally \u2013 regular measurement accounts for these variables.<\/li>\n<\/ul>\n\n\n\n<p>While this may seem complex, purpose-built tools like QuestionPro Customer Experience simplify the process by enabling:<\/p>\n\n\n\n<ul>\n<li><strong>Closed-Loop Feedback Systems: <\/strong>Automate follow-ups with Promoters (to harness advocacy) and Detractors (to resolve issues). Example: Immediate recovery offers for guests with a rating of \u2264 6.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Predictive Analysis:<\/strong> Use NPS trends to forecast behavior, such as identifying at-risk loyal guests before they switch brands.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Cross-Channel Consistency: <\/strong>Ensure seamless experiences across touchpoints, from mobile check-ins to concierge interactions. Visualize journey maps to identify friction points.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/userimages\/site_media\/CX-main-mock.png\" alt=\"QuestionPro Cx Tool\"\/><\/figure>\n\n\n\n<p>With QuestionPro Customer Experience, you can measure your Net Promoter Score in minutes, as well as implement initiatives and systems to maintain constant monitoring that allows you to keep your customers satisfied and stay on par with major leaders in your industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1034011&amp;lang=en&amp;cat=customer-effort-score|cx-2|nps\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: The Future of NPS in Hospitality Brands<\/h2>\n\n\n\n<p>The hotel industry&#8217;s leading NPS of 44, the highest among all sectors surveyed, demonstrates the sector&#8217;s commitment to elevating guest experiences. However, the gap between top and bottom performers reveals significant improvement opportunities that still exist.<\/p>\n\n\n\n<p>Hotel brands that prioritize authentic guest relationships, invest in seamless technology-enabled stays, and deliver consistent service quality across every touchpoint will continue to outperform competitors in loyalty metrics.<\/p>\n\n\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hospitality sector has experienced profound changes in recent years. In an industry defined by rising competition and evolving guest [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":1034012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[992,170,303],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025<\/title>\n<meta name=\"description\" content=\"NPS in Hospitality &amp; Hotels shows how exceptional customer experiences enhance customer loyalty. Learn how to develop customer trust &amp; advocacy in your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025\" \/>\n<meta property=\"og:description\" content=\"NPS in Hospitality &amp; Hotels shows how exceptional customer experiences enhance customer loyalty. Learn how to develop customer trust &amp; advocacy in your company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T00:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T09:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/nps-in-hospitality-hotels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anas Al Masud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anas Al Masud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/\"},\"author\":{\"name\":\"Anas Al Masud\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3\"},\"headline\":\"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025\",\"datePublished\":\"2025-08-13T00:17:00+00:00\",\"dateModified\":\"2025-08-27T09:27:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/\"},\"wordCount\":1448,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Customer effort score\",\"CX\",\"NPS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/\",\"name\":\"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2025-08-13T00:17:00+00:00\",\"dateModified\":\"2025-08-27T09:27:23+00:00\",\"description\":\"NPS in Hospitality & Hotels shows how exceptional customer experiences enhance customer loyalty. Learn how to develop customer trust & advocacy in your company.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NPS\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/nps\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3\",\"name\":\"Anas Al Masud\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g\",\"caption\":\"Anas Al Masud\"},\"description\":\"Digital Marketing Lead at QuestionPro. SEO-driven content strategist specializing in content that ranks, engages, and converts, while boosting online visibility through hands-on digital marketing expertise.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/anas-al-masud\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025","description":"NPS in Hospitality & Hotels shows how exceptional customer experiences enhance customer loyalty. Learn how to develop customer trust & advocacy in your company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/","og_locale":"en_US","og_type":"article","og_title":"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025","og_description":"NPS in Hospitality & Hotels shows how exceptional customer experiences enhance customer loyalty. Learn how to develop customer trust & advocacy in your company.","og_url":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2025-08-13T00:17:00+00:00","article_modified_time":"2025-08-27T09:27:23+00:00","og_image":[{"width":2100,"height":1254,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/nps-in-hospitality-hotels.jpg","type":"image\/jpeg"}],"author":"Anas Al Masud","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Anas Al Masud","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/"},"author":{"name":"Anas Al Masud","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3"},"headline":"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025","datePublished":"2025-08-13T00:17:00+00:00","dateModified":"2025-08-27T09:27:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/"},"wordCount":1448,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Customer effort score","CX","NPS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/","url":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/","name":"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2025-08-13T00:17:00+00:00","dateModified":"2025-08-27T09:27:23+00:00","description":"NPS in Hospitality & Hotels shows how exceptional customer experiences enhance customer loyalty. Learn how to develop customer trust & advocacy in your company.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/nps-in-hospitality-andhotels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/"},{"@type":"ListItem","position":3,"name":"NPS","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/nps\/"},{"@type":"ListItem","position":4,"name":"NPS in Hospitality &amp; Hotels: Benchmarks &amp; Performance in 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/9eea0e42df379be31b78fff9d6d0ade3","name":"Anas Al Masud","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6a7635b41d5d7d93f424df5177347b8?s=96&d=mm&r=g","caption":"Anas Al Masud"},"description":"Digital Marketing Lead at QuestionPro. SEO-driven content strategist specializing in content that ranks, engages, and converts, while boosting online visibility through hands-on digital marketing expertise.","url":"https:\/\/www.questionpro.com\/blog\/author\/anas-al-masud\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/nps-in-hospitality-hotels.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/nps-in-hospitality-hotels.jpg","author_info":{"display_name":"Anas Al Masud","author_link":"https:\/\/www.questionpro.com\/blog\/author\/anas-al-masud\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1034011"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=1034011"}],"version-history":[{"count":5,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1034011\/revisions"}],"predecessor-version":[{"id":1036118,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1034011\/revisions\/1036118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/1034012"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=1034011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=1034011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=1034011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}