{"id":1036024,"date":"2025-08-26T11:34:36","date_gmt":"2025-08-26T18:34:36","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1036024"},"modified":"2025-08-26T11:34:58","modified_gmt":"2025-08-26T18:34:58","slug":"qk-voc-cx-2025","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/qk-voc-cx-2025\/","title":{"rendered":"Why QuestionPro Was Named a Leader and Ace Performer in the 2025 QKS Group SPARK Matrix\u2122 for Voice of Customer Platforms"},"content":{"rendered":"\n

Customers today expect more than just great products or services, they expect brands to listen, respond, and act on their feedback. <\/p>\n\n\n\n

That\u2019s why QuestionPro\u2019s recognition as both a Leader and the <\/strong>only Ace Performer<\/strong> in the SPARK Matrix\u2122: Voice of Customer (VoC) Platform, 2025 by QKS Group <\/a>matters. It reflects not just the strength of our platform, but the measurable outcomes our clients achieve with it.<\/p>\n\n\n\n

Beyond Technology: Execution That Delivers<\/h2>\n\n\n\n

The SPARK Matrix\u2122 is an independent research framework that evaluates vendors on two dimensions: technology excellence and customer impact. Too often, companies excel in one area but lag in the other\u2014building strong tools without ensuring they translate to real-world business results.<\/p>\n\n\n\n

QuestionPro stands out by bridging that gap. Our VoC platform goes beyond data collection to deliver a full cycle of real-time feedback capture, closed-loop workflows, low-code configurability, and AI-powered analytics. In practice, this means organizations don\u2019t just hear their customers\u2014they act on insights quickly, consistently, and at scale.<\/p>\n\n\n\n

Shruti Jadhav, Vice President & Principal Analyst at QKS Group, explained it best:<\/p>\n\n\n\n

\n

\u201cQuestionPro transforms the Voice of Customer journey by unifying real-time feedback and actionable insights across digital and physical channels. Their focus on operational excellence\u2014through intuitive tools, quick deployment, and hands-on client support\u2014has earned them recognition as an Ace Performer. With rapid customer adoption and strong growth potential, QuestionPro continues to demonstrate that execution and measurable results are what truly set leaders apart.\u201d<\/p>\n<\/blockquote>\n\n\n\n

This acknowledgment is about more than market presence, it\u2019s about proving that when companies choose QuestionPro, they\u2019re investing in both innovation and outcomes. Read full press release here<\/a>. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

To see the full market analysis, vendor comparison, and why QuestionPro was recognized as both a Leader and Ace Performer, download the SPARK Matrix\u2122: Voice of Customer (VoC) Platform, 2025 report here<\/a>.<\/p>\n\n\n\n

Our Perspective: Why This Recognition Matters<\/h2>\n\n\n\n

As Ken Peterson, President of Customer Experience at QuestionPro, put it:<\/p>\n\n\n\n

\n

\u201cTechnology alone doesn\u2019t change customer experience; execution does. At QuestionPro, we\u2019re committed to pairing powerful tools with expert guidance and agility so our clients can turn feedback into meaningful change. This acknowledgment reinforces our promise to deliver measurable impact quickly, consistently, and at scale.\u201d<\/p>\n<\/blockquote>\n\n\n\n

For us, being the only Ace Performer means being recognized not just for vision, but for making it real in the day-to-day work of customer experience teams across industries.<\/p>\n\n\n\n

A Track Record of Recognition<\/h2>\n\n\n\n

This is not the first time QuestionPro has been recognized as a top Voice of the Customer global vendor. Over the past four years, our CX and VoC platforms have consistently stood out:<\/p>\n\n\n\n