{"id":1047062,"date":"2025-10-30T02:31:15","date_gmt":"2025-10-30T09:31:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1047062"},"modified":"2025-12-04T00:31:02","modified_gmt":"2025-12-04T07:31:02","slug":"qualtrics-pg-forsta-migration-offer","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/","title":{"rendered":"The Qualtrics\u2013Forsta Acquisition: Why It\u2019s Time to Take Back Control of Your Research Data"},"content":{"rendered":"<blockquote>\n<p><strong><em>There\u2019s consolidation in the market research industry with the Qualtrics acquisition of PG Forsta \u2014 and if you think that\u2019s a good thing, think again.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n<p>The recent $6.75 billion Qualtrics acquisition of Press Ganey Forsta is not just another M&amp;A headline; it\u2019s a wake-up call for every researcher, agency, and enterprise that cares about <strong>data ownership<\/strong> and <strong>pricing fairness<\/strong>.<\/p>\n\n\n\n<p>If you\u2019re a customer of <strong>Forsta, Decipher, Confirmit, FocusVision, or InMoment<\/strong>, here\u2019s the reality:<\/p>\n\n\n\n<ul>\n<li>Silver Lake and Qualtrics now control your contract terms, pricing, and renewals.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Your data \u2014 yes, the proprietary insights you collect \u2014 is being leveraged to train AI models and generate synthetic respondents through partnerships like <a href=\"https:\/\/www.qualtrics.com\/articles\/news\/qualtrics-and-purespectrum-partner-to-deliver-advanced-synthetic-research-capabilities\/\">Qualtrics + PureSpectrum<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>The pricing you negotiated in good faith is about to <strong>double within the next 12\u201318 months<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>This isn\u2019t speculation. It\u2019s industry math and market history. And it\u2019s exactly why we at QuestionPro are stepping in \u2014 to offer a way out that actually respects your data and your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The real issue: who owns your research data now?<\/strong><\/h2>\n\n\n\n<p>Qualtrics says on its own website that it \u201canonymizes and aggregates customer data before it is used in any AI training.\u201d<br>(<a href=\"https:\/\/www.qualtrics.com\/articles\/news\/qualtrics-commitment-to-secure-and-private-ai\/\">Source: Qualtrics Commitment to Secure and Private AI<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1040\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership.jpg\" alt=\"two-data-paths-exploitation-vs-ownership\" class=\"wp-image-1047129\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership.jpg 1040w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership-300x300.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership-1024x1024.jpg 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership-150x150.jpg 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership-768x768.jpg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership-100x100.jpg 100w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/two-data-paths-exploitation-vs-ownership-600x600.jpg 600w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n\n\n\n<p>Let that sink in. They\u2019re admitting that <strong>your data is used to train their AI models<\/strong> \u2014 even if anonymized. The ethical problem?<\/p>\n\n\n\n<p>You didn\u2019t sign up to have your proprietary research, customer feedback, or product insights turned into someone else\u2019s competitive advantage.<\/p>\n\n\n\n<p>Through its partnership with PureSpectrum, Qualtrics also claims to generate \u201csynthetic respondents\u201d from millions of data points captured daily.<br>(<a href=\"https:\/\/www.qualtrics.com\/articles\/news\/qualtrics-and-purespectrum-partner-to-deliver-advanced-synthetic-research-capabilities\/\">Source: Qualtrics and PureSpectrum Partner to Deliver Advanced Synthetic Research Capabilities<\/a>)<\/p>\n\n\n\n<p>Those \u201cdata points\u201d include the very insights you\u2019re paying to collect. Which means your customer data could be fueling <strong>synthetic insights<\/strong> that competitors buy \u2014 directly or indirectly.<\/p>\n\n\n\n<p>Let\u2019s call it what it is: <strong>data exploitation disguised as innovation<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your data is your data, not ours<\/strong><\/h2>\n\n\n\n<p>At QuestionPro, we\u2019ve taken a firm position: <strong>We just want your business \u2014 not your data<\/strong>.<\/p>\n\n\n\n<p>That\u2019s our promise. Your research data belongs entirely to you. We don\u2019t train models on it, we don\u2019t sell it, and we don\u2019t anonymize it to feed a system that works against you.<\/p>\n\n\n\n<p>The market research industry has thrived for decades on trust, confidentiality, and ethics. Those principles don\u2019t go out the window because someone found a new AI revenue stream.<\/p>\n\n\n\n<p>So yes \u2014 this is personal. Because when vendors start monetizing the very insights you paid to collect, they\u2019re not your partner anymore. They\u2019re your competitor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s talk numbers (and our offer)<\/strong><\/h2>\n\n\n\n<p>We\u2019re not just talking; we\u2019re putting our money where our mouth is.<\/p>\n\n\n\n<p>Following the consolidation news, I posted an open offer on LinkedIn \u2014 you can read it <a href=\"https:\/\/www.linkedin.com\/posts\/vivekbhaskaran_there-9947-your-forsta-forsta-pg-decipher-activity-7382431065572855808-uRBm\/?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAAAd2DgBj2DiEsKWvGnvrQblWcncweXFwOU\">here<\/a>.<\/p>\n\n\n\n<p>Here\u2019s the <strong>QuestionPro offer<\/strong> for all <a href=\"http:\/\/questionpro.com\/the-best-qualtrics-alternative\"><strong>Qualtrics<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.questionpro.com\/forsta-alternative.html\"><strong>Forsta<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.questionpro.com\/focusvision-decipher-alternative.html\"><strong>Decipher<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.questionpro.com\/confirmit-alternative.html\"><strong>Confirmit<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.questionpro.com\/focusvision-decipher-alternative.html\"><strong>FocusVision<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/www.questionpro.com\/blog\/inmoment-alternatives\/\"><strong>InMoment<\/strong><\/a> users:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1040\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1.jpg\" alt=\"keep-your-data-save-51%\" class=\"wp-image-1047113\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1.jpg 1040w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1-300x300.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1-1024x1024.jpg 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1-150x150.jpg 150w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1-768x768.jpg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1-100x100.jpg 100w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/keep-your-data-save-51-1-600x600.jpg 600w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/figure><\/div>\n\n\n<ol>\n<li><strong>We\u2019ll buy out your existing contract \u2014 for free.<br><\/strong>Even if you renewed yesterday, we\u2019ll take over your remaining term at zero cost to you.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><strong>At renewal, you\u2019ll pay just 49% of your current contract value.<br><\/strong>No negotiation games. No hidden fees. Just 51% savings.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\">\n<li><strong>3-year partnership commitment.<br><\/strong>Because we believe in long-term collaboration, not transactional contracts.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\">\n<li><strong>Pay 1% now to kickstart the transition.<br><\/strong>That\u2019s right \u2014 just 1% of your current annual spend to get started.<\/li>\n<\/ol>\n\n\n\n<p>And yes, this offer is live from <strong>October 15, 2025<\/strong>, until announced otherwise. To qualify, you\u2019ll need to share your existing license agreement (not a quote).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A real story: why one agency switched overnight<\/strong><\/h2>\n\n\n\n<p>Just a few weeks ago, my team and I spoke to a major research agency.<\/p>\n\n\n\n<p>In a 23-minute call, they left Qualtrics immediately, even though they were under contract. Why? Because they realized what the acquisition meant for their data.<br>They shared their Qualtrics contract with us, got their <strong>50% discount<\/strong>, signed a <strong>3-year partnership<\/strong>, and agreed to a <strong>testimonial <\/strong>on why they switched.<\/p>\n\n\n\n<p>Their biggest reason: <strong>data ownership<\/strong>. They didn\u2019t want their customer data used to train external AI systems or be repackaged as \u201csynthetic insights.\u201d<\/p>\n\n\n\n<p>Since opening this offer, we\u2019ve seen tremendous global interest \u2014 from agencies, brands, and enterprises across multiple regions. Many have switched to QuestionPro within days of hearing about it. And yes, we\u2019ve honored every commitment and every contract, exactly as promised. The momentum is real because researchers everywhere are realizing what\u2019s at stake: their data, their privacy, and their autonomy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What this Qualtrics &#8211; PG Forsta acquisition really means for you<\/strong><\/h2>\n\n\n\n<p>Here\u2019s the reality you\u2019re walking into under the new Forsta\u2013Qualtrics umbrella:<\/p>\n\n\n\n<ul>\n<li><strong>99% chance your bill doubles<\/strong> within 12\u201318 months.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Zero negotiating power<\/strong> due to pricing consolidation.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Your research data becomes AI training fuel<\/strong> for systems that serve other clients \u2014 possibly competitors.<\/li>\n<\/ul>\n\n\n\n<p>And let\u2019s talk about customer experience \u2014 ironically, something Qualtrics claims to champion.<\/p>\n\n\n\n<p>Over the last few months, we\u2019ve heard repeated complaints from users who can\u2019t even reach their Qualtrics representatives. Support tickets go unanswered for weeks, escalations get lost in automation loops, and \u201cyour customer success manager\u201d might as well be a ghost. That\u2019s the cost of becoming too big to care.<\/p>\n\n\n\n<p>After this acquisition, that problem will only get worse. Bigger company, more mergers, more bureaucracy \u2014 and even less focus on you, the actual customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why QuestionPro is the best Qualtrics alternative that respects you<\/strong><\/h2>\n\n\n\n<p>Here\u2019s what we stand for:<\/p>\n\n\n\n<ul>\n<li><strong>You own your data.<\/strong> QuestionPro is your data processor, not data controller.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>We never train AI on your research.<\/strong> No cross-tenant model sharing, no synthetic respondents.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Transparent pricing.<\/strong> No hidden upsells or surprise renewals.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Global presence.<\/strong> We have boots on the ground in multiple regions and countries \u2014 which means we can tailor our partnership to your local needs, whether you\u2019re a research agency in London, a university in Sydney, or an enterprise in Chicago.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Human-first support. <\/strong>We don\u2019t hide behind bots or endless ticketing systems. Our support model is built around real people \u2014 with regional account managers, customer success teams, and a support ecosystem designed to work with you, not against you.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Ethics first. <\/strong>We operate under research-industry principles of confidentiality and informed consent.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re serious about your research and your reputation, these things aren\u2019t optional \u2014 they\u2019re non-negotiable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thought: take back control of your research<\/strong><\/h2>\n\n\n\n<p>This isn\u2019t about switching vendors. It\u2019s about reclaiming ownership of your intellectual property.<\/p>\n\n\n\n<p>Every survey you run represents hard-earned insights, confidential product ideas, and the voices of your respondents. If that data is used to fuel someone else\u2019s AI, you\u2019re no longer just a customer \u2014 you\u2019re the product.<\/p>\n\n\n\n<p>At QuestionPro, we\u2019re changing that. Because your data should stay yours.<\/p>\n\n\n\n<p>If you\u2019re ready to switch, let\u2019s talk. We\u2019ll honor your current terms, buy out your contract, and prove that <strong>partnerships built on trust still exist<\/strong>.<\/p>\n\n\n\n<p>To get started, send us an email at <a href=\"mailto:sales@questionpro.com\">sales@questionpro.com<\/a> with the subject line \u201c<strong>Vivek\u2019s Qualtrics offer<\/strong>\u201d and we will get back to you within 24 hours.<\/p>\n\n\n\n<p><em>*Note: Offer valid from October 15, 2025, until announced otherwise. QuestionPro reserves the right to modify or withdraw this offer at any time without prior notice. Existing license agreements must be shared to verify eligibility for discount and buyout terms.<\/em><\/p>\n\n\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=communities&#038;classID=1024&#038;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>Start a Free Trial<\/button><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Research&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1047062&amp;lang=en&amp;cat=market-research\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s consolidation in the market research industry with the Qualtrics acquisition of PG Forsta \u2014 and if you think that\u2019s [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":1050658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"qualtrics-forsta acquisition","_yoast_wpseo_title":"Qualtrics\u2013Forsta Acquisition: Time to Take Back Control of Your Research Data","_yoast_wpseo_metadesc":"With Qualtrics\u2019 $6.75B acquisition of Press Ganey Forsta, your research data is now part of a larger AI ecosystem \u2014 unless you take action. QuestionPro is offering 49% pricing, contract buyouts, and full data ownership for Decipher, Forsta, InMoment and Qualtrics users.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qualtrics\u2013Forsta Acquisition: Time to Take Back Control of Your Research Data<\/title>\n<meta name=\"description\" content=\"With Qualtrics\u2019 $6.75B acquisition of Press Ganey Forsta, your research data is now part of a larger AI ecosystem \u2014 unless you take action. QuestionPro is offering 49% pricing, contract buyouts, and full data ownership for Decipher, Forsta, InMoment and Qualtrics users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualtrics\u2013Forsta Acquisition: Time to Take Back Control of Your Research Data\" \/>\n<meta property=\"og:description\" content=\"With Qualtrics\u2019 $6.75B acquisition of Press Ganey Forsta, your research data is now part of a larger AI ecosystem \u2014 unless you take action. QuestionPro is offering 49% pricing, contract buyouts, and full data ownership for Decipher, Forsta, InMoment and Qualtrics users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-30T09:31:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T07:31:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/qualtrics\u2013forsta-acquisition-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vivek Bhaskaran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vivek Bhaskaran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/\"},\"author\":{\"name\":\"Vivek Bhaskaran\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/390ab9de2ef0555603e5730348b70448\"},\"headline\":\"The Qualtrics\u2013Forsta Acquisition: Why It\u2019s Time to Take Back Control of Your Research Data\",\"datePublished\":\"2025-10-30T09:31:15+00:00\",\"dateModified\":\"2025-12-04T07:31:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/\"},\"wordCount\":1233,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Market Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/\",\"name\":\"Qualtrics\u2013Forsta Acquisition: Time to Take Back Control of Your Research Data\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2025-10-30T09:31:15+00:00\",\"dateModified\":\"2025-12-04T07:31:02+00:00\",\"description\":\"With Qualtrics\u2019 $6.75B acquisition of Press Ganey Forsta, your research data is now part of a larger AI ecosystem \u2014 unless you take action. QuestionPro is offering 49% pricing, contract buyouts, and full data ownership for Decipher, Forsta, InMoment and Qualtrics users.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Research\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/market-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Qualtrics\u2013Forsta Acquisition: Why It\u2019s Time to Take Back Control of Your Research Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/390ab9de2ef0555603e5730348b70448\",\"name\":\"Vivek Bhaskaran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23219280fa64b0041890f00956c49521?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23219280fa64b0041890f00956c49521?s=96&d=mm&r=g\",\"caption\":\"Vivek Bhaskaran\"},\"description\":\"Vivek Bhaskaran is the founding member and executive chairman of QuestionPro, one of the industry's leading providers of web-based research technologies.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/bubek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qualtrics\u2013Forsta Acquisition: Time to Take Back Control of Your Research Data","description":"With Qualtrics\u2019 $6.75B acquisition of Press Ganey Forsta, your research data is now part of a larger AI ecosystem \u2014 unless you take action. QuestionPro is offering 49% pricing, contract buyouts, and full data ownership for Decipher, Forsta, InMoment and Qualtrics users.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/","og_locale":"en_US","og_type":"article","og_title":"Qualtrics\u2013Forsta Acquisition: Time to Take Back Control of Your Research Data","og_description":"With Qualtrics\u2019 $6.75B acquisition of Press Ganey Forsta, your research data is now part of a larger AI ecosystem \u2014 unless you take action. QuestionPro is offering 49% pricing, contract buyouts, and full data ownership for Decipher, Forsta, InMoment and Qualtrics users.","og_url":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2025-10-30T09:31:15+00:00","article_modified_time":"2025-12-04T07:31:02+00:00","og_image":[{"width":1004,"height":564,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/qualtrics\u2013forsta-acquisition-1.jpg","type":"image\/jpeg"}],"author":"Vivek Bhaskaran","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Vivek Bhaskaran","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/"},"author":{"name":"Vivek Bhaskaran","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/390ab9de2ef0555603e5730348b70448"},"headline":"The Qualtrics\u2013Forsta Acquisition: Why It\u2019s Time to Take Back Control of Your Research Data","datePublished":"2025-10-30T09:31:15+00:00","dateModified":"2025-12-04T07:31:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/"},"wordCount":1233,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Market Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/","url":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/","name":"Qualtrics\u2013Forsta Acquisition: Time to Take Back Control of Your Research Data","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2025-10-30T09:31:15+00:00","dateModified":"2025-12-04T07:31:02+00:00","description":"With Qualtrics\u2019 $6.75B acquisition of Press Ganey Forsta, your research data is now part of a larger AI ecosystem \u2014 unless you take action. QuestionPro is offering 49% pricing, contract buyouts, and full data ownership for Decipher, Forsta, InMoment and Qualtrics users.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/qualtrics-pg-forsta-migration-offer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Market Research","item":"https:\/\/www.questionpro.com\/blog\/category\/market-research\/"},{"@type":"ListItem","position":3,"name":"The Qualtrics\u2013Forsta Acquisition: Why It\u2019s Time to Take Back Control of Your Research Data"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/390ab9de2ef0555603e5730348b70448","name":"Vivek Bhaskaran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23219280fa64b0041890f00956c49521?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23219280fa64b0041890f00956c49521?s=96&d=mm&r=g","caption":"Vivek Bhaskaran"},"description":"Vivek Bhaskaran is the founding member and executive chairman of QuestionPro, one of the industry's leading providers of web-based research technologies.","url":"https:\/\/www.questionpro.com\/blog\/author\/bubek\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/qualtrics\u2013forsta-acquisition-1-600x400.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/10\/qualtrics\u2013forsta-acquisition-1-600x564.jpg","author_info":{"display_name":"Vivek Bhaskaran","author_link":"https:\/\/www.questionpro.com\/blog\/author\/bubek\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1047062"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=1047062"}],"version-history":[{"count":2,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1047062\/revisions"}],"predecessor-version":[{"id":1047150,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1047062\/revisions\/1047150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/1050658"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=1047062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=1047062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=1047062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}