{"id":105089,"date":"2020-06-16T23:48:31","date_gmt":"2020-06-17T06:48:31","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=105089"},"modified":"2024-01-08T08:22:34","modified_gmt":"2024-01-08T08:22:34","slug":"webinar-anchored-max-diff-scaling","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/webinar-anchored-max-diff-scaling\/","title":{"rendered":"[Webinar Recap] Anchored MaxDiff Scaling"},"content":{"rendered":"

If you weren’t able to make it to the kick off of our conversation around Anchored MaxDiff<\/a> then we have got you covered. We were joined by Scott & Chris from DeckChair Data to talk about MaxDiff Scaling<\/a> and introducing the concept of “Anchoring” to give better meaning to the MaxDiff<\/a> share of preference calculations & models.<\/span> Anchored Max-Diff<\/span><\/a> allows us to scale the relative scoring model down to an absolute scoring model.<\/span><\/p>\n

Key takeaways<\/span><\/h2>\n
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  1. MaxDiff is a great model for “discriminating” between a set of options. It has low cognitive stress on respondents and most folks can tell easily what’s their “best” and “worst” option given a set of choices. It also has a high discrimination value.<\/span><\/li>\n
  2. Anchoring allows us to determine a practical scale – what % of people would actually get affected \/ will buy \/ or will NOT buy. Creating logical benchmarks for the study.<\/span><\/li>\n
  3. The way you ask the “anchoring” question does matter. Eg: What amongst these options is a MUST HAVE. i.e Something that you cannot live without?<\/span><\/li>\n<\/ol>\n

    Qual before Quant – make sure to use a qualitative exercise before running a large quantitative model to determine all the options that don’t have implicit bias. Avoid the red-bus\/blue bus problem; IIA (<\/span>Independence of Irrelevant Alternatives)<\/span><\/a><\/p>\n

    LEARN ABOUT: Implicit Data<\/a><\/p>\n

    Resources<\/span><\/h2>\n

    Anchored Max Diff help file<\/a>
    \n    Anchored Max Diff \u2013 DataSheet<\/a>
    \nView the webinar slide deck:\u00a0    click here<\/a>
    \nWatch the full webinar below:<\/p>\n