{"id":1059488,"date":"2026-02-26T02:53:08","date_gmt":"2026-02-26T09:53:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1059488"},"modified":"2026-09-23T04:07:56","modified_gmt":"2026-09-23T11:07:56","slug":"nps-survey-question","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/nps-survey-question\/","title":{"rendered":"What Is an NPS Survey Question? Meaning, Format, and Examples"},"content":{"rendered":"\n

An NPS survey question is the single 0 to 10 rating question that asks how likely a customer is to recommend your company, product, or service. It sits at the center of the Net Promoter Score (NPS), one of the most widely tracked customer loyalty metrics in the United States.<\/p>\n\n\n\n

The question looks simple. SaaS companies, retailers, and healthcare providers all rely on some version of it. Small differences in wording, timing, and follow-up decide whether the answer becomes useful insight or just another number on a dashboard.<\/p>\n\n\n\n

In this guide, we will cover the standard question format, the main question types, example wording by use case, and how to calculate and act on your score.<\/p>\n\n\n\n\n\n

What is an NPS Survey Question?<\/strong><\/h2>\n\n\n\n

An NPS survey question asks customers to rate, on a scale from 0 to 10, how likely they are to recommend a business to a friend or colleague.<\/p>\n\n\n\n

Standard format:<\/p>\n\n\n

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On a scale from 0 to 10, how likely are you to recommend [Company\/Product\/Service] to a friend or colleague?<\/em><\/p>\n<\/blockquote>\n\n\n

\"NPS<\/figure>\n\n\n\n

Responses fall into three segments:<\/p>\n\n\n\n