

{"id":106889,"date":"2020-07-16T17:58:25","date_gmt":"2020-07-17T00:58:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=106889"},"modified":"2020-07-16T17:58:25","modified_gmt":"2020-07-17T00:58:25","slug":"webinar-recap-instant-answers","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/webinar-recap-instant-answers\/","title":{"rendered":"[Webinar Recap] Instant Answer Sneak Peek and Block Flow"},"content":{"rendered":"<p>We hope you were able to join our monthly webinar where we introduce different concepts and sneak peeks into our new features but if not, we are here for you! Continue reading for the webinar overview and some of the questions that came across from attendees on the topic of Survey Block Flow, Concept Testing, Monadic &amp; Sequential Monadic Testing, and Instant Answer!<\/p>\n<p>Watch the presentation video: <a href=\"https:\/\/www.youtube.com\/watch?v=PkjHosN8ICE\"><span style=\"font-weight: 400;\">click here<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">View the webinar slide deck: <\/span><a href=\"https:\/\/docs.google.com\/presentation\/d\/17A4x2CSzsm2UwbHppALap_d6bqPS-Ni-P8x-Eb49dGo\/edit?usp=sharing\"><span style=\"font-weight: 400;\">click here<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Speakers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vivek Bashakaran, Founder and CEO QuestionPro<br \/>\n<\/span><span style=\"font-weight: 400;\">Priyesh Ghamandi, Director, Product<br \/>\n<\/span><span style=\"font-weight: 400;\">Timothy Cornelius, Director, Audience Operations<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">New Product Announcement: Instant Answers\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For too long, Academic researchers have been burdened by the varying cost of sample, inaccurate sample delivery timelines, and paying for many more data points than are necessary to conduct representative interviews. <\/span><span style=\"font-weight: 400;\">We have created infrastructure and optimized our respondents in order to bring the Instant Answers to fruition.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What sets Instant Answers apart?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have lowered the cost interview down to $1.00 each instead of the industry average of $4.00! <\/span><span style=\"font-weight: 400;\">You will receive a nationally representative of United States Census balanced respondents proportionally filled by age, gender, region, and ethnicity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the affirmation infrastructure, this helps save on not only the cost but time. You will be guaranteed a 48-hour max turnaround time.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are the project requirements\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to tap into $1 pricing, the project must stay within the following guardrails:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Survey programmed on QuestionPro\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anyone respondents 18+ will qualify\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximum 15 minute survey length\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At least 80% will complete the survey\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">When to use Instant Answers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you asking yourself if Instant Answers is right for your study? Instant Answers can be used for all types of studies but here are some popular use cases.\u00a0<\/span><\/p>\n<p><b>Political Polling<br \/>\n<\/b><span style=\"font-weight: 400;\">Let the American People tell you how they feel about a candidate or public policy.\u00a0<\/span><\/p>\n<p><b>Advertising Testing<br \/>\n<\/b><span style=\"font-weight: 400;\">Bring your ads to market backed by actual consumer sentiment.<\/span><\/p>\n<p><b>Academic Studies<br \/>\n<\/b><span style=\"font-weight: 400;\">Test your hypothesis with real consumer insights.<\/span><\/p>\n<p><b>Brand Awareness<br \/>\n<\/b><span style=\"font-weight: 400;\">Test your hypothesis with real consumer insight.<br \/>\n<\/span><span style=\"font-weight: 400;\">Are you positioned to win against rival brands?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How do you get started?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instant Answers will launch in the fall but early access is available to a special few! For early access and to save on sample now Email <\/span><a href=\"mailto:SampleBids@QuestionPro.com\"><span style=\"font-weight: 400;\">SampleBids@QuestionPro.com<\/span><\/a><span style=\"font-weight: 400;\"> and mention the Edu discount!<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">What is Block Flow and why would you use it?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Block Flow is a new feature that we have introduced a pretty recently where you can add where you can view the order\/flow of the blocks of questions present in your survey, rearrange them, add complex logic to them, even applying randomizations on them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using block flow creates a singular location where you can see the entire outline of the survey you are programming as it would be shown to your respondents. It will divide based on the respondent\u2019s answers to the initial questions or their geo-location, device type, etc. and then can reduce the chance of order-bias and increase the validity of the data collected.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Using Block Flow with comparison testing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The main advantage of doing a comparison test is you get a clear winner.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-107254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/unnamed-1-1-450x320.png\" alt=\"comparison_testing\" width=\"450\" height=\"320\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This method does come with some disadvantages as well. The key disadvantage is that no context is collected. The results will not show why they didn\u2019t like a certain answer or why they responded the way they did. There are no context or context clues given.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Using Block Flow with Monadic Test (AB Test)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In monadic testing, each group of respondents are only shown one concept at a time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-107261\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/unnamed-2-450x187.png\" alt=\"Monadic Test (AB Test)\" width=\"450\" height=\"187\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since there&#8217;s going to be just one concept shown you can add multiple questions and it really won&#8217;t affect the length of the survey. The respondents are shown only one concept in isolation, independent of any external stimuli. Thus the respondent&#8217;s opinions about the concept are not impaired by any distractions or outside influences allowing for the data to be validated without any outside constraints.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A challenge when using monadic testing can be when you want to research a niche market, and it isn&#8217;t easy to find enough respondents to create multiple groups.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Using Block Flow with a sequential monadic test<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each group of the sample is shown all concepts in random order.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-107268\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-450x254.png\" alt=\"Sequential Monadic Test\" width=\"450\" height=\"254\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In a sequential monadic test, respondents are presented with two or more concepts in an isolated environment. Each concept is followed by the same series of questions to determine in-depth insights about each of the concepts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some cons of a sequential monadic question are that presenting multiple concepts at a time can often increase a survey&#8217;s length. Survey length can affect completion rates and can introduce risk of non-bias responses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for a step by step guide to implement block flow? <\/span><a href=\"https:\/\/www.questionpro.com\/help\/block-flow.html\"><span style=\"font-weight: 400;\">Click here to explore!\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We hope you were able to join our monthly webinar where we introduce different concepts and sneak peeks into our [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":106890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,6],"tags":[],"yoast_head":"<!-- This site is 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