{"id":1073800,"date":"2024-01-29T00:00:00","date_gmt":"2024-01-29T07:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/"},"modified":"2024-01-29T00:00:00","modified_gmt":"2024-01-29T07:00:00","slug":"herramientas-de-investigacion-cualitativa","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/","title":{"rendered":"8 herramientas de investigaci\u00f3n cualitativa"},"content":{"rendered":"<h1><img><\/img><\/p>\n<p>\u00bfAlguna vez te has preguntado c\u00f3mo las empresas realmente entienden a sus clientes m\u00e1s all\u00e1 de los n\u00fameros y las estad\u00edsticas? La respuesta se encuentra en las <strong>herramientas de investigaci\u00f3n cualitativa<\/strong> online.<\/p>\n<p>Cuando se trata de entender el mundo que nos rodea, los n\u00fameros no siempre cuentan toda la historia. Ah\u00ed es donde entran en juego las herramientas de investigaci\u00f3n cualitativa. Estas herramientas son las luces gu\u00eda para los investigadores, fundamentales para recopilar, analizar e interpretar datos no num\u00e9ricos.<\/p>\n<p>Es como tener una conversaci\u00f3n para comprender lo que alguien piensa o siente realmente. Va m\u00e1s all\u00e1 de los n\u00fameros, centr\u00e1ndose en palabras y experiencias para revelar las partes ricas e interesantes de la vida.<\/p>\n<p>En este art\u00edculo, exploraremos las 8 principales herramientas de investigaci\u00f3n cualitativa que te ayudar\u00e1n a analizar tus datos de manera efectiva.<\/p>\n<div>\n<div>\n<div>\n<b>Contenido del art\u00edculo:<\/b> <span><br \/>\n<a>hide<\/a><br \/>\n<\/span><\/p>\n<div>\n<div>\n<div> <a><br \/>\n<span>1<\/span><br \/>\n<span>\u00bfQu\u00e9 es la investigaci\u00f3n cualitativa?<\/span><br \/>\n<\/a><\/p>\n<div> <a><br \/>\n<span>2<\/span><br \/>\n<span>\u00bfQu\u00e9 son las herramientas de investigaci\u00f3n cualitativa?<\/span><br \/>\n<\/a><\/p>\n<p><a><img><img><\/a><\/p>\n<h4><a><\/p>\n<p><time><\/p>\n<p><a><img><img><\/a><\/p>\n<h4><a><\/p>\n<p><time><\/p>\n<p><a><img><img><\/a><\/p>\n<h4><a><\/p>\n<p><time><br \/>\n<a><img><\/img><img><\/a><\/p>\n<h4><a><\/p>\n<p><time><a><img><\/img><img><\/a><\/p>\n<h4><a><\/p>\n<p><time><a><img><\/img><img><\/a><\/p>\n<h4><a><\/p>\n<p><time><a><img><\/img><img><\/a><\/p>\n<h4><a><\/p>\n<p><time><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre las mejores herramientas de investigaci\u00f3n cualitativa onlinel. Explora las 8 mejores herramientas con an\u00e1lisis e informes.<\/p>\n","protected":false},"author":105,"featured_media":849271,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 herramientas de investigaci\u00f3n cualitativa | QuestionPro<\/title>\n<meta name=\"description\" content=\"Descubre las mejores herramientas de investigaci\u00f3n cualitativa onlinel. Explora las 8 mejores herramientas con an\u00e1lisis e informes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 herramientas de investigaci\u00f3n cualitativa | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Descubre las mejores herramientas de investigaci\u00f3n cualitativa onlinel. Explora las 8 mejores herramientas con an\u00e1lisis e informes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-29T07:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Andres Muguira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andres Muguira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/\"},\"author\":{\"name\":\"Andres Muguira\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/30af36244f314b98df32651b2c4ee4d3\"},\"headline\":\"8 herramientas de investigaci\u00f3n cualitativa\",\"datePublished\":\"2024-01-29T07:00:00+00:00\",\"dateModified\":\"2024-01-29T07:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/\"},\"wordCount\":174,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"QuestionPro Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/\",\"name\":\"8 herramientas de investigaci\u00f3n cualitativa | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2024-01-29T07:00:00+00:00\",\"dateModified\":\"2024-01-29T07:00:00+00:00\",\"description\":\"Descubre las mejores herramientas de investigaci\u00f3n cualitativa onlinel. Explora las 8 mejores herramientas con an\u00e1lisis e informes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"QuestionPro Products\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"8 herramientas de investigaci\u00f3n cualitativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/30af36244f314b98df32651b2c4ee4d3\",\"name\":\"Andres Muguira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8460b72cc022d9c81d4e813e5d594742?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8460b72cc022d9c81d4e813e5d594742?s=96&d=mm&r=g\",\"caption\":\"Andres Muguira\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/andresmuguira\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 herramientas de investigaci\u00f3n cualitativa | QuestionPro","description":"Descubre las mejores herramientas de investigaci\u00f3n cualitativa onlinel. Explora las 8 mejores herramientas con an\u00e1lisis e informes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/","og_locale":"en_US","og_type":"article","og_title":"8 herramientas de investigaci\u00f3n cualitativa | QuestionPro","og_description":"Descubre las mejores herramientas de investigaci\u00f3n cualitativa onlinel. Explora las 8 mejores herramientas con an\u00e1lisis e informes.","og_url":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2024-01-29T07:00:00+00:00","author":"Andres Muguira","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Andres Muguira","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/"},"author":{"name":"Andres Muguira","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/30af36244f314b98df32651b2c4ee4d3"},"headline":"8 herramientas de investigaci\u00f3n cualitativa","datePublished":"2024-01-29T07:00:00+00:00","dateModified":"2024-01-29T07:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/"},"wordCount":174,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["QuestionPro Products"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/","url":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/","name":"8 herramientas de investigaci\u00f3n cualitativa | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2024-01-29T07:00:00+00:00","dateModified":"2024-01-29T07:00:00+00:00","description":"Descubre las mejores herramientas de investigaci\u00f3n cualitativa onlinel. Explora las 8 mejores herramientas con an\u00e1lisis e informes.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/herramientas-de-investigacion-cualitativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/"},{"@type":"ListItem","position":3,"name":"QuestionPro Products","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/"},{"@type":"ListItem","position":4,"name":"8 herramientas de investigaci\u00f3n cualitativa"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/30af36244f314b98df32651b2c4ee4d3","name":"Andres Muguira","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8460b72cc022d9c81d4e813e5d594742?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8460b72cc022d9c81d4e813e5d594742?s=96&d=mm&r=g","caption":"Andres Muguira"},"url":"https:\/\/www.questionpro.com\/blog\/author\/andresmuguira\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/01\/2643-herramientas-de-investigacion-cualitativa.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/01\/2643-herramientas-de-investigacion-cualitativa.jpg","author_info":{"display_name":"Andres Muguira","author_link":"https:\/\/www.questionpro.com\/blog\/author\/andresmuguira\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1073800"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=1073800"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1073800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/849271"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=1073800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=1073800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=1073800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}