{"id":1107874,"date":"2026-08-26T23:09:03","date_gmt":"2026-08-27T06:09:03","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1107874"},"modified":"2026-08-26T23:15:21","modified_gmt":"2026-08-27T06:15:21","slug":"multi-country-launch-audience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/multi-country-launch-audience\/","title":{"rendered":"Research globally. Launch instantly. Here’s what that actually looks like in QuestionPro Audience"},"content":{"rendered":"\n

One parent project, one cost estimate, and a launch button that doesn’t wait for your slowest market. That is the exact operational shift powering the multi-country launch audience feature.<\/em><\/p>\n\n\n\n\n\n

Nine countries, one deadline, one market running late<\/strong><\/h2>\n\n\n\n

Nine countries. One survey. One deadline.<\/p>\n\n\n\n

Eight markets are ready to go. The ninth is still finishing an internal approval, three days behind schedule.<\/p>\n\n\n\n

In the old workflow, that means building nine separate Audience projects. You launch each one by hand. Then you hold your breath while the ninth catches up before anyone can report a single result.<\/p>\n\n\n\n

That is the operational reality that multi-country launch removes.<\/p>\n\n\n\n

Learn More:<\/strong> See how multi-country launch fits inside QuestionPro Audience<\/a>.<\/p>\n\n\n\n

What is a multi-country launch?<\/strong><\/h2>\n\n\n\n

Multi-Country Launch is a capability inside QuestionPro Audience, available across a wide range of countries. It lets you run a single specialized sample project across two or more markets simultaneously. Instead of creating a separate Audience project for each market, you configure a single parent project. QuestionPro Audience then creates a separate child project for each country you select.<\/p>\n\n\n\n

The parent project gives you a single place to view the entire study. Each child project still runs on its own timeline, with its own credits and status.<\/p>\n\n\n\n

How multi-country launch works in QuestionPro Audience<\/strong><\/h2>\n\n\n\n

Setup happens in a single workflow. Open Audience, start a Specialized Sample project, and pick two or more countries from the Country selector. From there, enter the response target for each country individually. Then fill in incidence rate, completion date, and survey length once for the whole study.<\/p>\n\n\n\n

Click into each country tab under Select your audience and set that market’s targeting on its own. Audience saves each country’s settings as you move between tabs.<\/p>\n\n\n\n

Before you commit anything, review your estimate panel. It shows CPI and total cost per country side by side, along with the overall respondent count and completion date, all calculated in real time as you adjust criteria. If a country cannot hit its target with the current settings, Audience flags it as not feasible right there. That happens before a dollar of budget moves. Adjust the targeting or drop that market, and the rest of the setup carries on.<\/p>\n\n\n\n

When you are ready, click Launch once from the parent project. Credits are checked independently by country, so a market that can start does start. If one or two countries cannot begin yet, you get a clear message. A Launch remaining countries button appears instead of a stalled project.<\/p>\n\n\n\n

Multi-Country Launch in action<\/strong><\/h2>\n\n\n\n

Picture a global consumer electronics brand running a concept test across North America, Europe, and Southeast Asia. Nine markets, one survey, one deadline for the executive readout. Two Southeast Asian markets are flagged again as not feasible at the original response target. The research lead trims the target in those two countries. The cost estimate updates automatically before the project is created. Seven countries launch immediately. The two adjusted markets follow an hour later, once credits clear, without holding up the other seven.<\/p>\n\n\n\n

A European research agency that runs quarterly CX studies for several retail clients uses the same project structure in different ways. One client’s German fieldwork wraps up two days early. The account lead closes that country from the parent project view. They check the remaining five markets on the same screen. Final numbers go to the client, with no second dashboard in sight.<\/p>\n\n\n\n

The advantages of multi-country launch<\/strong><\/h2>\n\n\n\n

A short list covers most of what makes this feature worth using on your next international study.<\/p>\n\n\n\n