{"id":110992,"date":"2020-09-10T06:35:34","date_gmt":"2020-09-10T13:35:34","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=110992"},"modified":"2020-09-10T06:35:34","modified_gmt":"2020-09-10T13:35:34","slug":"alternate-flip-options-scale","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/alternate-flip-options-scale\/","title":{"rendered":"Avoid order bias with the alternate flip option in surveys"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Humans are naturally inclined to think in a direction they are fed information. While conducting research, this can lead to bias. When the respondents are shown options in a specific order, they tend to select the ones that appear first. To negate the effect of order bias, you can\u00a0<\/span><span data-preserver-spaces=\"true\">randomize the order of choices in the survey<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can always\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/help\/answer-display-order.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">set the display order of answer options<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0while designing a survey. Some of the options available are<\/span><\/p>\n<ul>\n<li>Default:\u00a0The choices will be displayed in the same order as set by the user.<\/li>\n<li>Ascending:\u00a0The choices will be sorted in ascending order alphabetically.<\/li>\n<li>Descending:\u00a0The choices will be sorted in descending order alphabetically.<\/li>\n<li>Randomize:<span data-preserver-spaces=\"true\">\u00a0The choices will be displayed randomly to each respondent. You can also configure the number of options you want to randomize.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">Learn more:\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/randomization-of-answers.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Randomization of choices in surveys<\/span><\/a><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Advanced randomization: Create groups of options and display them randomly.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">Learn more:\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/advanced-randomization.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Advanced randomization of choices in surveys<\/span><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">QuestionPro constantly strives to offer the best tool to conduct surveys. We keep updating the existing features with enhancements that improve the experience of software users and respondents.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What\u2019s new?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You can now flip the order of answer options for alternate respondents with a simple setting in the survey. It is available for the below question types.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Multiple-choice questions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Matrix questions<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Consider a question with options ranging from a negative to positive scale. If all the respondents are shown options in the same order, it might introduce a bias towards negative responses.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, if the respondents are shown a negative-to-positive and a positive-to-negative scale on an alternate basis, it helps eliminate the bias.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-110993\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/alternate-flip.png\" alt=\"alternate flip options\" width=\"1264\" height=\"579\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Learn more about <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/help\/alternate-flip.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">how to apply an alternate flip option on your answers<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How does alternate flip order of options benefit our users?<\/span><\/h2>\n<ul>\n<li>Prevents order bias: Showing answer options in a no particular order can help get a more accurate idea of the respondents\u2019 opinions and experiences.<\/li>\n<li>Prevent skewed data: Flipping the order of scale increases the likelihood of accurate data.<\/li>\n<li>Better insights<span data-preserver-spaces=\"true\">: Organizations make decisions based on the insights generated from research. Hence, the survey data should be free from order bias to gain insights that can be trusted.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Humans are naturally inclined to think in a direction they are fed information. While conducting research, this can lead to [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":87205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[270,187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avoid order bias with the alternate flip option in surveys | QuestionPro<\/title>\n<meta name=\"description\" content=\"Alternate flip option displays the answer choices in opposite order to alternate respondents. 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