Shoprite Supermarkets NPS 2025 data places the grocery chain just above the industry average, a sign that its low prices and attentive staff are paying off with shoppers. Net Promoter Score is the metric brands use to answer one question: would a customer recommend us to a friend?<\/p>\n\n\n\n
Grocery shopping happens every week, so small differences in service and value add up fast. A score like Shoprite’s shows exactly how those weekly trips are landing with real customers.<\/p>\n\n\n\n
This article breaks down Shoprite’s exact NPS, compares it to other major grocery brands, and walks through how to measure and improve your own score.<\/p>\n\n\n\n\n\n
Shoprite Supermarkets scored a Net Promoter Score of 38 in the Q1 2025 Benchmarking NPS and CSAT Report<\/a>, just above the grocery industry average of 37. The report surveyed 1,000 US shoppers across major grocery chains.<\/p>\n\n\n\n Here is the full breakdown of Shoprite’s score:<\/p>\n\n\n\n More than half of Shoprite’s shoppers are Promoters, meaning they are likely to recommend the store to friends and family. The 18% Detractor share is a little higher than some top-performing peers, but it is not unusual for a value-focused grocery chain with hundreds of locations.<\/p>\n\n\n\n Net Promoter Score is a one-question metric, scored from -100 to 100, that measures how likely a customer is to recommend a brand overall. It comes from a single prompt: “On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?”<\/p>\n\n\n\n Customers who answer 9 or 10 are Promoters. Those who answer 7 or 8 are Passives. Anyone from 0 to 6 is a Detractor. Subtracting the Detractor percentage from the Promoter percentage gives the final NPS.<\/p>\n\n\n\n Customer Satisfaction Score, or CSAT, measures something narrower. It asks how satisfied a shopper was with one specific visit, checkout, or interaction, usually on a 1 to 5 scale. NPS tracks loyalty to the brand as a whole, while CSAT tracks satisfaction with a single moment.<\/p>\n\n\n\n For a chain like Shoprite, pairing both metrics matters. The 38 NPS shows overall loyalty, but a Shoprite CSAT score tracked by department or checkout lane would reveal exactly where individual visits fall short, even when the brand-wide score looks healthy.<\/p>\n\n\n\n Grocery retail covers a wide range of business models, from discount chains to premium regional supermarkets, so scores vary widely across the sector. The table below shows where Shoprite lands among other major US grocery brands, based on the same grocery industry NPS benchmarks<\/a>.<\/p>\n\n\n\n\n
What is Net Promoter Score, and how is it different from CSAT?<\/strong><\/h2>\n\n\n\n
How does Shoprite compare to other grocery brands and the industry benchmark?<\/strong><\/h2>\n\n\n\n