{"id":1123300,"date":"2026-10-26T03:00:00","date_gmt":"2026-10-26T10:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1123300"},"modified":"2026-10-26T03:20:29","modified_gmt":"2026-10-26T10:20:29","slug":"impact-on-kpi-textai","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/impact-on-kpi-textai\/","title":{"rendered":"Impact on KPI in QuestionPro TextAI: Connect Feedback Themes to Your Metrics"},"content":{"rendered":"\n<p>Your satisfaction score tells you how customers rate their experience. Their comments tell you what happened. Bringing those two views together makes the next question easier to explore: which feedback topics are associated with the result?<\/p>\n\n\n\n<p>A long list of themes can show what people discuss most often. But frequency alone does not show how the respondents mentioning each topic score your business.<\/p>\n\n\n\n<p>Impact on KPI in QuestionPro TextAI brings those views into one table, connecting themes and sub-themes with a measure such as NPS, CSAT, CES or a mean score.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Put feedback and performance in the same conversation<\/strong><\/h2>\n\n\n\n<p>With <a href=\"https:\/\/www.questionpro.com\/blog\/advanced-text-analysis-dashboard-textai\/\">Advanced Text Analysis<\/a>, teams can organize open-ended feedback into themes that reflect their research context. Impact on KPI adds a metric view to those topics, helping reviewers compare what respondents say with the scores they give.<\/p>\n\n\n\n<p>The connection is made through the same survey response or dataset row. A delivery comment and its satisfaction answer stay linked, so the topic\u2019s score is calculated from the people who mention it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choose the KPI that matches your question<\/strong><\/h2>\n\n\n\n<ul>\n<li>Select the feedback question and choose the Impact on KPI widget.<\/li>\n\n\n\n<li>Name the KPI and select its associated question or dataset field.<\/li>\n\n\n\n<li>Choose NPS, CSAT, CES or Mean, then configure how the available answers are classified or scored.<\/li>\n\n\n\n<li>Choose the decimal precision and add the widget to your dashboard.<\/li>\n<\/ul>\n\n\n\n<p>For a five-point satisfaction question, you might classify ratings of four and five as satisfied. CSAT then shows the percentage of included responses in that group. A different question can use a different metric and answer configuration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Read each topic with the right context<\/strong><\/h2>\n\n\n\n<p>Each row shows the topic\u2019s KPI score, observed impact, number of eligible responses and share of the overall analysis base. Expand a theme to see the same comparison for its sub-themes.<\/p>\n\n\n\n<p>The KPI score describes respondents who mention the topic. Impact answers a different question: how does the overall KPI compare with the score among respondents who do not mention that topic?<\/p>\n\n\n\n<p>Impact is calculated as overall KPI minus KPI among eligible responses without the topic. It describes an observed difference in the data, rather than a forecast of the result of an improvement project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A satisfaction review, with a clearer starting point<\/strong><\/h2>\n\n\n\n<p>Consider an illustrative retail feedback review. Overall CSAT is 70%, while CSAT among respondents who do not mention delivery is 80%. The delivery theme has an observed impact of \u221210 percentage points.<\/p>\n\n\n\n<p>The team now has a specific topic to investigate. They review its response count and share, expand delivery into sub-themes, and click a sub-theme to read the comments. Those responses can help distinguish issues such as missed delivery windows from damaged items.<\/p>\n\n\n\n<p>The numbers focus the discussion. The comments supply the detail needed to decide what to investigate or change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep your feedback review connected<\/strong><\/h2>\n\n\n\n<p>As your feedback changes, <a href=\"https:\/\/www.questionpro.com\/blog\/emerging-themes-textai\/\">Emerging Themes in TextAI<\/a> helps you review new topics for your analysis. A KPI view gives teams another perspective when examining the themes in their dashboard.<\/p>\n\n\n\n<p>Use separate widgets to examine different KPIs, with a clear name for each measure. In each table, sort topics, inspect sub-themes and return to the responses behind the result.<\/p>\n\n\n\n<p>Bring your next review back to the same shared evidence: what people experienced, how they scored it, and which topics deserve a closer look.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your satisfaction score tells you how customers rate their experience. Their comments tell you what happened. Bringing those two views [&hellip;]<\/p>\n","protected":false},"author":229,"featured_media":1123339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"impact on kpi","_yoast_wpseo_title":"Impact on KPI in TextAI: Connect Feedback Themes to Metrics","_yoast_wpseo_metadesc":"Learn how Impact on KPI in QuestionPro TextAI links open-ended feedback themes to metrics like CSAT, NPS, and CES to uncover true performance drivers.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact on KPI in TextAI: Connect Feedback Themes to Metrics<\/title>\n<meta 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