{"id":113753,"date":"2020-10-30T04:35:50","date_gmt":"2020-10-30T11:35:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=113753"},"modified":"2026-02-23T01:19:36","modified_gmt":"2026-02-23T08:19:36","slug":"xday-2020-north-america-recap","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/xday-2020-north-america-recap\/","title":{"rendered":"XDay 2020 North America Recap"},"content":{"rendered":"

QuestionPro hosted our annual user conference – XDay, for our customers in North America on Tuesday, October 27, 2020. It was an entirely digital event on Zoom, with our customers and teams spread all over the US, Canada, and India. Here’s a quick recap in case you missed it!<\/span><\/p>\n

Kicking off the day, Vivek Bhaskaran, founder of QuestionPro, welcomed all attendees to the event and stated, “We strongly believe that research is the base for great decision making.” He shared his thoughts on customer satisfaction and the importance of the root cause behind it. He believes NPS is great for measuring customer satisfaction, but it does not give any insights into the root cause. And so we have created NPS+. It not just helps you discover the underlying reasons behind the score but also enables the respondents to vote on each other’s ideas.\u00a0<\/span><\/p>\n

\"Vivek<\/p>\n

Watch Vivek’s Kickoff Presentation<\/a><\/span><\/p>\n

The keynote address was given by Angela Culver, Group VP, Marketing and Measurement, Oracle. She took us through her journey from being a professional skater to becoming a marketer focused on improving customer experience. She shared her lessons learned from the skating ring and how she applied them to improve brand equity at firms like Brio technologies and Neustar. She strongly believes organizations can be customer-centric with persistence and curiosity.\u00a0<\/span><\/p>\n

\"Angela\"<\/p>\n

Watch Angela’s complete Keynote Address<\/a><\/p>\n

The afternoon kicked off with a fireside chat with QuestionPro customer Marissa Sison, Lead Experience Manager – Consumer Insights at Verizon. Marissa has 15+ years of experience in marketing research, survey design, consumer, brand, and advertising research, tracking experience, executive-level research consultation, and global research. She gave insights into how she uses research in her everyday decisions and the future of research.<\/span><\/p>\n

\"\"<\/p>\n

You can watch this insightful chat here<\/a>.\u00a0<\/span><\/p>\n

One of our most interactive sessions was with Erik Koto, COO and Anup Surendran, VP, Product and Engineering during our Surveys Product Showcase. Erik and Anup highlighted some of the major releases as below and how they affect research.\u00a0<\/span><\/p>\n