{"id":11673,"date":"2015-01-29T06:00:56","date_gmt":"2015-01-29T14:00:56","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=11673"},"modified":"2015-01-29T06:00:56","modified_gmt":"2015-01-29T14:00:56","slug":"10-research-inspired-marketing-tips-for-your-small-business","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/","title":{"rendered":"10 Research Inspired Marketing Tips for your Small Business"},"content":{"rendered":"

We’re well into January and I’m willing to bet that you’re looking for more great marketing tips to get customers, keep customers and make more money. \u00a0You’re in luck, because I’ve got ten awesome research-inspired marketing tips that will do just that.<\/p>\n

\"light<\/p>\n

1. Create a Customer Survey<\/strong><\/h2>\n

Let’s start with the obvious — create a customer survey<\/a> for your online shoppers and in-store shoppers alike. Make sure you actually listen to the feedback. Talk about an outrageous idea, right? Your customers will thank you. \u00a0But get this — there’s research out there that shows that by simply asking your customers for feedback, you’re increasing loyalty!<\/p>\n

2. Drop Your Handle<\/strong><\/h2>\n

No, not that handle – your Twitter handle. If you\u2019re not on Twitter, you need to be, and once you\u2019re there you should be putting your Twitter handle on absolutely everything. Being on Twitter opens you up for conversations with your customer. \u00a0In fact, many brands use Twitter to begin customer service conversations. \u00a0This is a fantastic way to create very happy customers who will easily share their great experience with you<\/p>\n

3. Join in on Hashtags<\/strong><\/h2>\n

While we’re on the subject of Twitter. \u00a0Use the # (Hashtag) Joining in on Twitter hashtags that are currently trending is a great way to stay current and keep your business in the minds of your customers. \u00a0Not only that, but you can create your own hashtag and use it whenever you share information your customer cares about. \u00a0But wait — there’s more! \u00a0Hashtags are an excellent way to research what’s going on in your industry. \u00a0Then collect a few links and write an article that educates and helps your customer.<\/p>\n

4. Stalk Your Competitors<\/strong><\/h2>\n

On social media, that is. Make sure you\u2019re up to date on what your competitors are doing. Your competitors are talking – you should be listening. Some industries are very hush-hush about their products and services on social media, but that doesn’t mean that you won’t learn a ton from what’s out there. \u00a0You can still notice what articles they share, notice what they post on their blogs and sign up to receive notifications. \u00a0You’ll be surprised by how much you can learn.<\/p>\n

5. Make Predictions<\/strong><\/h2>\n

Use your customer and industry research to set yourself up as the expert in your industry. Did your research reveal an\u00a0upcoming trend in your industry? Predict it publically. When you\u2019re right, customers will be wowed and you\u2019ll be a trusted business in their minds.<\/p>\n

6. Make a Top 10 List<\/strong><\/h2>\n

Another great way to use your customer surveys is to compile the results into a top 10 list. \u00a0 It doesn\u2019t even matter what it\u2019s of, people just love Top 10 lists and it\u2019s a great content marketing strategy.<\/p>\n

7. Create an Infographic<\/strong><\/h2>\n

Now that you have customer and competitor research and\/or a top 10 list, convert these into Infographics. Infographics are all the rage- and why not? They deliver great content in a simple, visually stunning format. Another benefit of great infographics is that they can easily go viral. \u00a0The trick is putting a creative and useful twist to your information that people will want to share<\/a>.<\/p>\n

8. Write a White Paper<\/strong><\/h2>\n

Another fantastic way to use your market research<\/a> is to write a white paper or report. \u00a0White papers are informative pieces that can be offered to customers and prospects in exchange for an action, such as signing up for your email list. They ideally have to do with your industry, such as \u201c15 Ways to Minimize Employee Injuries\u201d if you sell workers compensation insurance.<\/p>\n

9. Write an e-Book<\/strong><\/h2>\n

Forget the big publishing houses!\u00a0Long tomes are out and ebooks are IN. \u00a0 Expand on your survey results and launch an ebook. \u00a0You can write it yourself of find a freelancer. The bottom line is that your company, brand or personal expertise will be featured in an easy to get format and be widely accessible. \u00a0You can make the ebook free or better yet, charge a low price for more credibility punch.<\/p>\n

10. Ask for Testimonials<\/strong><\/h2>\n

Don\u2019t be afraid to ask your customers to brag about you. Testimonials are more powerful and easier to get than you might imagine. \u00a0Getting testimonials from customers can be challenging for some businesses. \u00a0This is where your online survey comes in really handy. \u00a0Simply send an email invitation to your survey<\/a> and ask just a couple of questions such as “Describe the biggest benefit you got from working with XYZ company” or “If a friend or family member asked you about our company — what would you tell them?”<\/p>\n

If you intend to use these as testimonials, be sure to add the question “May we use your feedback in our marketing materials?” and be sure to ask for their name and contact information.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’re well into January and I’m willing to bet that you’re looking for more great marketing tips to get customers, […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203,341],"tags":[],"yoast_head":"\n10 Research Inspired Marketing Tips for your Small Business | QuestionPro<\/title>\n<meta name=\"description\" content=\"We're well into January and I'm willing to bet that you're looking for more great marketing tips to get customers, keep customers and make more money.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Research Inspired Marketing Tips for your Small Business | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"We're well into January and I'm willing to bet that you're looking for more great marketing tips to get customers, keep customers and make more money.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-29T14:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2015\/01\/light-bulbs-in-jar-creativity-450x300.jpg\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"10 Research Inspired Marketing Tips for your Small Business\",\"datePublished\":\"2015-01-29T14:00:56+00:00\",\"dateModified\":\"2015-01-29T14:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/\"},\"wordCount\":814,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Market Research\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/\",\"name\":\"10 Research Inspired Marketing Tips for your Small Business | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2015-01-29T14:00:56+00:00\",\"dateModified\":\"2015-01-29T14:00:56+00:00\",\"description\":\"We're well into January and I'm willing to bet that you're looking for more great marketing tips to get customers, keep customers and make more money.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"10 Research Inspired Marketing Tips for your Small Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\",\"name\":\"Ivana Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"caption\":\"Ivana Taylor\"},\"description\":\"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Research Inspired Marketing Tips for your Small Business | QuestionPro","description":"We're well into January and I'm willing to bet that you're looking for more great marketing tips to get customers, keep customers and make more money.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/","og_locale":"en_US","og_type":"article","og_title":"10 Research Inspired Marketing Tips for your Small Business | QuestionPro","og_description":"We're well into January and I'm willing to bet that you're looking for more great marketing tips to get customers, keep customers and make more money.","og_url":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2015-01-29T14:00:56+00:00","og_image":[{"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2015\/01\/light-bulbs-in-jar-creativity-450x300.jpg"}],"author":"Ivana Taylor","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Ivana Taylor","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/"},"author":{"name":"Ivana Taylor","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244"},"headline":"10 Research Inspired Marketing Tips for your Small Business","datePublished":"2015-01-29T14:00:56+00:00","dateModified":"2015-01-29T14:00:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/"},"wordCount":814,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Market Research","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/","url":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/","name":"10 Research Inspired Marketing Tips for your Small Business | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2015-01-29T14:00:56+00:00","dateModified":"2015-01-29T14:00:56+00:00","description":"We're well into January and I'm willing to bet that you're looking for more great marketing tips to get customers, keep customers and make more money.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/10-research-inspired-marketing-tips-for-your-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/marketing\/"},{"@type":"ListItem","position":4,"name":"10 Research Inspired Marketing Tips for your Small Business"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244","name":"Ivana Taylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","caption":"Ivana Taylor"},"description":"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.","url":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Ivana Taylor","author_link":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/11673"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=11673"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/11673\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=11673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=11673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=11673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}