

{"id":122170,"date":"2021-08-12T11:56:59","date_gmt":"2021-08-12T18:56:59","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=122170"},"modified":"2025-04-14T10:40:51","modified_gmt":"2025-04-14T17:40:51","slug":"customer-loyalty-what-it-is","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/","title":{"rendered":"Customer Loyalty: What It Is and How to Get It"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">We all have, in some way, customer loyalty. Everyone feels love or attachment to certain brands. We trust them, we recommend them and we stand up for them when necessary.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They provide us with security, service and quality in the products or services they offer us. This shows that our brands think of their customers and show it in one way or another. <\/span><span style=\"font-weight: 400;\">Having knowledge about customer loyalty as a company can determine its success or failure of it. Below, you\u2019ll find everything you need to know about it and the best ways to implement it into your business. You will be able to understand your clients, encourage them to trust you and turn them into loyal customers.<\/span><\/p>\n\n\n\n<p>Content Index<\/p>\n\n\n\n<div class=\"tags-wrap\">\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#What_is_customer_loyalty?\">What is customer loyalty?<\/a><\/li>\n<li><a href=\"#How_to_get_customer_loyalty\">How to get customer loyalty<\/a><\/li>\n<li><a href=\"#What_consumers_want_from_their_brands\">What consumers want from their brands<\/a><\/li>\n<li><a href=\"#How_to_Measure_Customer_Loyalty_Examples\">How to Measure Customer Loyalty: Examples<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What_is_customer_loyalty?\"><span style=\"font-weight: 400;\">What is customer loyalty?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer Loyalty is the name given to the behavior of a client when they are committed to the brand and are likely to keep coming back to the company for products or services. The degree of loyalty as a consumer depends on the actions taken by the company to keep them satisfied.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is, of course, very important for the success of a company and the <a href=\"https:\/\/www.questionpro.com\/blog\/reputation-management-strategy\/\">reputation management<\/a> of its brand. Beyond the sales made by a recurrent consumer, customer loyalty is also one of the best advertising strategies for a company as they become what is known as <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/brand-ambassador\/\"><span style=\"font-weight: 400;\">brand ambassadors<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A well-crafted <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-programs\/\">customer loyalty program<\/a> or strategy will result in many brand ambassadors promoting and recommending the brand to their own social networks. They will speak for the company and are likely to generate greater customer loyalty among their acquaintances.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>LEARN ABOUT:<\/strong><\/em> <a href=\"https:\/\/www.questionpro.com\/blog\/customer-first\/\"><em>Perfect Customer-First Strategy<\/em><\/a><\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/122170&amp;lang=en&amp;cat=cx-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How_to_get_customer_loyalty\"><span style=\"font-weight: 400;\">How to get customer loyalty<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer loyalty starts with the value the company grants their customers. If there\u2019s a strategy where the client\u2019s emotional factor is considered and offers a tailor-made product for its niche, the consumer will likely be satisfied.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to it, the maintenance and care of their loyalty are crucial. If the customer is constantly rewarded in some way, they\u2019re more likely to return and recommend the product. This maintenance needs to be carefully designed to focus on the whole purchase cycle, including after-sales service and continuous contact.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To engage potential clients and achieve a positive brand experience, a connection is needed. People are emotional beings and it shows in their consuming behaviors. The communication and service provided by a company are key to a great customer experience. However, this is not enough when there\u2019s a lack of <a href=\"https:\/\/www.questionpro.com\/blog\/customer-awareness\/\">customer awareness<\/a> of the consumer\u2019s feelings when buying.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A great way to grant a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\"><span style=\"font-weight: 400;\">customer loyalty strategy<\/span><\/a><span style=\"font-weight: 400;\"> is to define goals, keep track of the <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\"><span style=\"font-weight: 400;\">customer behavior<\/span><\/a><span style=\"font-weight: 400;\">, as well as know their needs and ideas regarding the company and what it offers. The best way to achieve this is to ask via <a href=\"https:\/\/www.questionpro.com\/article\/customer-loyalty-survey.html\">customer loyalty surveys<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What_consumers_want_from_their_brands\"><span style=\"font-weight: 400;\">What Consumers Want from their Brands<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To make relationships long, it is important that the brand takes the time to create effective loyalty strategies that help customers to stay with the company for a long time but also to promote the brand themselves.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"751\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/08\/What-consumer-want-from-their-brand-2.jpg\" alt=\"Customer Loyalty: What It Is and How to Get It\" class=\"wp-image-122171\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Learn how to create your own&nbsp;<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\"><span class=\"s1\">customer journey canvas<\/span><\/a>&nbsp;and download our template.<\/p>\n<\/blockquote>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Better Experiences<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s a big difference between the experience of walking into a store and detecting a nice smell, listening to a good song and looking at the fancy art in the walls and the experience of walking into a cold, dark warehouse to get a product. A customer is more likely to go back to the place where they felt comfortable, even if the cost is higher.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The same goes for digital experiences. <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-software\/\">Customer Loyalty Software<\/a> are born in experiences and remains in the maintenance and constant stimulation of said experience. People have a need to find themselves in the products and services they want to consume.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Honesty and Transparency<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Most consumers do some degree of research before approaching a brand. They know what they need and they look for a company that offers exactly what they asked for and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For this reason, customer loyalty goes hand in hand with the company\u2019s transparency and the way they communicate to the public. The more honest a company can be with its customers, the better.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">A solution to their problems.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands need to be aware of the issues their potential customers are facing at all times in order to offer solutions through their products and services. This approach will make the customer feel safe and heard, resulting in greater experiences and greater loyalty.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Continuity<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers usually don\u2019t like being persecuted by their brands for pressure. Instead, they lean towards a service that will allow them to approach them.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is something that makes them uncomfortable and puts them under pressure. Of course, this is not beneficial for the brand because it acquires a bad positioning and a negative perception.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Although it is up to the brand to create long-term relationships, customers really want to have a brand that they can trust and turn to whenever they have a problem or need.<\/span><\/p>\n\n\n\n<p>If you like reading about customer loyalty, you might find it interesting to learn about the <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">customer journey.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How_to_Measure_Customer_Loyalty_Examples\"><span style=\"font-weight: 400;\">How to Measure Customer Loyalty: Examples<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To learn about your customers, you need to have an understanding of their behavior towards your brand. The first step for <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/measure-customer-loyalty-customer-satisfaction-surveys\/\"><span style=\"font-weight: 400;\">measuring customer loyalty<\/span><\/a><span style=\"font-weight: 400;\"> is to pay attention to your customers. From comments to word of mouth referrals, you need to listen and take notes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you measure your customer&#8217;s loyalty, you will be able to upgrade and improve your strategy. For this, you can use methods designed specifically to gather the information you need.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. NPS &#8211; Net Promoter Score<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro CX is a software for customer experience management where you can gain deeper insights from your customer&#8217;s feedback. With <\/span><a href=\"https:\/\/www.questionpro.com\/es\/features\/nps-plus\/\"><span style=\"font-weight: 400;\">AskWhy<\/span><\/a><a href=\"https:\/\/www.questionpro.com\/features\/nps-plus\/\"><span style=\"font-weight: 400;\">+<\/span><\/a><span style=\"font-weight: 400;\">, you go the extra mile after asking customers to rate on a scale of 0-10. As soon as the user rates you, they get the options to support their rating, which you can say is the \u201cCause\u201d behind the rating.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback is one of the most effective ways to gather deeper insights for a company. QuestionPro CX offers the ability to view and vote others\u2019 comments letting a customer know how other customers\u2019 experience has been and can relate to those experiences. This makes <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><span style=\"font-weight: 400;\">Net Promoter Score\u00ae<\/span><\/a><span style=\"font-weight: 400;\"> a great tool for the measurement of Customer Loyalty.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Likert Scale<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another great tool for customer loyalty measurement is the <\/span><a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\"><span style=\"font-weight: 400;\">Likert Scale<\/span><\/a><span style=\"font-weight: 400;\">, which is used to research and collect the attitude and opinions of respondents or, in this case, customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Likert Scale allows customers to respond based on their agreement or disagreement level, letting you gather information about the strengths and weaknesses of your current <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/loyalty-programs\/\"><span style=\"font-weight: 400;\">loyalty programs<\/span><\/a><span style=\"font-weight: 400;\"> or lack of them. With this scale, their attitude towards your product or service can be measured.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Secure Customer Index &#8211; SCI<\/span><\/h3>\n\n\n\n<p><i><span style=\"font-weight: 400;\">A secure customer is very satisfied, would repurchase definitely, and definitely would recommend. Customers that fall outside of this nexus are more vulnerable to churn. Isolate all respondents that score in the top-two box for each of the three indicator questions and label them secure. Respondents that score 7 or 8 on an 11-point scale (0 \u2013 10) could be considered loyal but need something \u2018extra\u2019 to move them into the secure zone.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This information will help you understand your customer better, and have a solid foundation for creating better strategies to measure and claim your client\u2019s loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro offers everything you need to measure your <\/span><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><span style=\"font-weight: 400;\">customer satisfaction<\/span><\/a><span style=\"font-weight: 400;\"> and loyalty with NPS+, which goes beyond a Net Promoter Score.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Exclusive to QuestionPro CX. It calculates your NPS score, uncovers the reasons behind it and lets customers give additional info. All at the same time! There\u2019s simply no better way to find what works for your promoters and what not for detractors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use our <\/span><a href=\"https:\/\/www.questionpro.com\/nps-calculator\/\"><span style=\"font-weight: 400;\">NPS calculator<\/span><\/a><span style=\"font-weight: 400;\"> to find out your Score! It is easy and effective. Just enter the scores you received and we\u2019ll do the rest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are interested in gaining customer loyalty and creating evaluations that allow you to detect improvement opportunities for your business, we invite you to learn more about QuestionPro CX, our customer experience management platform.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\"><strong>QuestionPro offers some of the most advanced customer experience tools available.<\/strong> Gain valuable insights into your customers\u2019 thoughts and feelings using&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">QuestionPro CX software<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;today.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book Demo<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all have, in some way, customer loyalty. Everyone feels love or attachment to certain brands. We trust them, we [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":122178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Loyalty: What It Is and How to Get It | QuestionPro<\/title>\n<meta name=\"description\" content=\"Customer Loyalty is happens when clients are committed to your brand and are likely to keep coming back. 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