{"id":12406,"date":"2016-08-05T06:00:51","date_gmt":"2016-08-05T13:00:51","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=12406"},"modified":"2023-08-03T06:37:29","modified_gmt":"2023-08-03T06:37:29","slug":"best-market-research-books-summer-reading-list","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/best-market-research-books-summer-reading-list\/","title":{"rendered":"Best Market Research Books &#8211; Summer Reading List"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-27985 \" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/08\/bigstock-140645429-450x331.jpg\" alt=\"Best Market Research Books - Summer Reading List\" width=\"402\" height=\"296\" \/>It\u2019s time for the lazy, hazy days of summer; the days are longer and that means that there are a few more hours of extra time to spend reading before your head hits the pillow (or before your fingers hit the keyboard in the morning.) \u00a0But who has time to search for the best books to read? We have compiled a list for you with the\u00a0best market research books to read this summer.<!--more--><\/p>\n<h2>Best Market Research Books<\/h2>\n<p><a href=\"https:\/\/www.amazon.com\/Market-Research-Toolbox-Concise-Beginners\/dp\/1452291586\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1433793241&amp;sr=1-1&amp;keywords=market+research\">The Market Research Toolbox: A Concise Guide for Beginners<\/a> by Edward F. McQuarrie<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.uk.sagepub.com\/upm-data\/product\/65605_9781452291581.jpg\" alt=\"Best Market Research Books\" width=\"150\" height=\"225\" \/>First on the list of best market research books is the 4th Ed. of The Market Research Toolbox. If you\u2019re a product or marketing manager, quality professional, executive or small business owner with some exposure to market research this is a great refresher course. McQuarrie lays out the foundation for contemporary market research and takes readers by the hand from secondary research and big data through complex topics such as conjoint. If you\u2019ve got a big brand or customer research project on the horizon and want to get back up to MBA speed, this is the read for you.<\/p>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:\u00a0<\/strong><a href=\"https:\/\/www.questionpro.com\/blog\/market-research-stats-and-trends\/\">Market research industry<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Buyer-Personas-Customers-Expectations-Strategies-ebook\/dp\/B00QQMV5WI\/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1433793241&amp;sr=1-2&amp;keywords=market+research\">Buyer Personas: How to Gain Insight into your Customer&#8217;s Expectations, Align your Marketing Strategies, and Win More Business<\/a><a href=\"https:\/\/www.amazon.com\/Buyer-Personas-Customers-Expectations-Strategies-ebook\/dp\/B00QQMV5WI\/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1433793241&amp;sr=1-2&amp;keywords=market+research\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-12513\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2015\/07\/Buyer-Personas-High-Res-201x300.jpg\" alt=\"Best Market Research Books\" width=\"118\" height=\"176\" \/><\/a> by Adele Revella<\/p>\n<p>These days you\u2019ve got to be creating \u201cpersonas\u201d for every marketing activity you do; your blog, your product, your service, your conference or event. \u00a0Adele Revella is a \u00a0leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.amazon.com\/Blue-Ocean-Strategy-Expanded-Uncontested-ebook\/dp\/B00O4CRR7Y\/ref=sr_1_5?s=books&amp;ie=UTF8&amp;qid=1433793241&amp;sr=1-5&amp;keywords=market+research\">Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant<\/a> by W. Chan Kim \u00a0and Renee Mauborgne<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/cdn.porchlightbooks.com\/assets\/InTheBooks\/system\/articles\/homepage_images\/000\/006\/017\/croppable\/BlueOceanStrategy.jpg?1423501431\" alt=\"Best Market Research Books\" width=\"88\" height=\"141\" \/>It\u2019s new, it\u2019s expanded, it\u2019s sold more than 3.5 million copies worldwide &#8211; and it\u2019s worth a re-read. \u00a0This has to be one of my favorite business books of all time and I have to admit that I\u2019ve actually purchased this newer version because the updates were worth it. \u00a0The philosophy of the book is the same; competition should NOT occupy your thinking, rather it\u2019s identifying unique areas of distinction that will attract customers. \u00a0Snap it up &#8212; Again!<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/All-You-Can-Pay-Companies-ebook\/dp\/B00TT1VOFG\/ref=sr_1_10?s=books&amp;ie=UTF8&amp;qid=1433793241&amp;sr=1-10&amp;keywords=market+research\">All You Can Pay: How Companies Use Our Data to Empty Our Wallets<\/a> by Anna Bernasek and D.T. Mongan<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/contentcafe2.btol.com\/ContentCafe\/Jacket.aspx?&amp;userID=NYPL49807&amp;password=CC68707&amp;Value=9781568584744&amp;content=M&amp;Return=1&amp;Type=M\" alt=\"Best Market Research Books\" width=\"99\" height=\"151\" \/>I always like to say that if your customers are complaining about price, they have no idea why they should choose you. \u00a0Well, this book will blow the roof off of anything you ever thought you knew about how prices were set. \u00a0The authors show how companies use what they know about you to determine how much you are willing to pay for certain products and services. You\u2019ll get an insider&#8217;s view behind the curtain of how big data is used in real time to set the perfect price.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Customer-Analytics-Dummies-Jeff-Sauro-ebook\/dp\/B00SEBCW4O\/ref=sr_1_11?s=books&amp;ie=UTF8&amp;qid=1433793241&amp;sr=1-11&amp;keywords=market+research\">Customer Analytics For Dummies<\/a> by Jeff Sauro<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27997\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/08\/51weQ6eQKqL._SX260_-1.jpg\" alt=\"Best Market Research Books\" width=\"93\" height=\"116\" \/>Yes, it\u2019s everything you\u2019ve ever wanted to know about customer feedback and didn\u2019t even know what to ask. \u00a0This book covers it all in just the right amount of detail. \u00a0If you\u2019re part of a customer engagement team or product marketing team, this book will serve as a fantastic resource. \u00a0You\u2019ll learn how to use customer analytics, what to measure and how to measure. Even if you\u2019re a customer analytics pro, this book has all the latest information on measuring social media and customer behavior.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Why-People-Dont-Buy-Signals\/dp\/1137466677\/ref=sr_1_51?s=books&amp;ie=UTF8&amp;qid=1433793477&amp;sr=1-51&amp;keywords=market+research&amp;refinements=p_45%3A12%2Cp_46%3AAfter%2Cp_47%3A2014\">Why People (Don&#8217;t) Buy: The Go and Stop Signals<\/a> by Amitav Chakravarti , Manoj Thomas<\/p>\n<p>If you\u2019re a sucker for a great academic, in-depth read on buyer behavior (or not), you\u2019ll want to check out \u201cWhy People (Don\u2019t) Buy\u201d. \u00a0It provides a step-by-step guide to consumer insight. The authors include engaging stories and surprising findings,and \u00a0it provides a handy framework for why people do what they do, and how you can use that information to be more effective. The authors use the stop-go&#8217; framework to shed new light on why certain strategies work while others generally fail.<\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT: <\/strong><a href=\"https:\/\/www.questionpro.com\/blog\/marketing-insight\/\">Marketing Insight<\/a><\/p>\n<p>Are you as much of a business book junkie as I am? What do you consider as the best market research books? Which are your favorites? \u00a0Share their titles and tell us why you liked them.<\/p>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/market-research-vs-marketing-research\/\">Market research vs marketing research<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time for the lazy, hazy days of summer; the days are longer and that means that there are a [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":27985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Market Research Books - Summer Reading List | QuestionPro<\/title>\n<meta name=\"description\" content=\"We have compiled a list for you with the best market research books to read this summer. 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