{"id":124744,"date":"2021-10-11T16:33:02","date_gmt":"2021-10-11T23:33:02","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=124744"},"modified":"2024-04-10T10:59:05","modified_gmt":"2024-04-10T17:59:05","slug":"real-estate-market-analysis","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/real-estate-market-analysis\/","title":{"rendered":"Real estate market analysis: What it is &#038; How to do it"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">A real estate market analysis is a tool that helps us to gather information to know, for example, if we should invest in a property or to determine the rental potential of a city or district. In fact, it would be crazy to buy a property without having information to support a purchase of this size.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">Market research<\/a> is the preliminary step that every investor must take before jumping into the market. The objective is to be sure that the project is viable and that it fits in the existing market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not all real estate investors are patient enough to competently conduct a real estate market analysis. If you want your real estate business to stand out from the competition, you need to do some research. So, what is a market study in real estate?<br><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/purchasing-process\/\">Purchasing Process<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is a real estate market analysis?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A real estate market analysis, also known as a comparative market analysis, is an analysis of current market values of properties, comparable to a property you are looking to buy or sell.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A real estate market analysis should always be done, whether buying or selling a property, as it will help to understand the current market, how much similar properties are worth, if it is an investment property, how much you can charge for rent, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Real estate agents and brokers create reports to help sellers set list prices for their homes and, less frequently, to help buyers make competitive offers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The information gathered through a real estate market survey helps the seller choose a listing price and helps buyers see if the asking price is too high, low or reasonable.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/real-estate-surveys\/\">Real Estate Surveys<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do a real estate market analysis?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are several reasons to do this type of study, the main one is to have information that allows you to invest and buy safely. Other reasons also include:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">To know if you should invest in one city instead of another.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">To identify which elements hinder investment in certain places.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">To know demographic aspects to determine the evolution of the area where you want to invest.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">To have information about investment projects in certain areas and to know if in the future they will have a development that will increase the value of the properties.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">By knowing the housing market prices, you will always have the opportunity to negotiate a lower price and avoid overpaying the market value of a property.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/data-analytics-projects\/\">Data Analytics Projects<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Tips for conducting an effective real estate market survey<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before starting to collect information, it is necessary to clearly define the market in which you are going to position yourself: type of products or services offered, type of market (individuals, companies, administrations, etc.), target <a href=\"https:\/\/www.questionpro.com\/blog\/geographic-segmentation\/\">geographic segmentation<\/a>, etc.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A well-defined market is an essential starting point for conducting a relevant study.&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Property analysis: To conduct a real estate market analysis is to perform a property analysis. The area and neighborhood, lot size, construction time, services and amenities, etc. should be evaluated.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Evaluate the original price: Once you have performed the property analysis, search online for the original listing, if possible. This will give you a good idea of the overall condition of the home. Review the photos and descriptions for any updates, remodeling or potential problems.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Verify property value estimates: Use online resources to give you the estimated market value of the home. Since these are market value estimates, they may not be totally accurate, especially if changes have been made to the home. But this will provide a good starting number to continue your real estate market research.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comparisons: Make a comparison of the property with others in the same area, aspects such as size, price and other elements will help you determine the value.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Decide the market value: According to all your research, you should have a price range for the value of your property. Take into account everything you have observed and analyzed and how it will affect the value.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">To conduct a study you can choose between two solutions: do market research on your own with <a href=\"https:\/\/www.questionpro.com\/blog\/market-research-tools\/\">market research tools<\/a>, or hire someone.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Steps to conduct a real estate market analysis<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to take a structured and organized approach when conducting real estate market research. To do this, you can segment your analysis around these four axes: market, demand, supply and environment, and then you have to ask the right questions.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"720\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/10\/steps-to-conduct-a-real-estate-market-analysis-min.jpg\" alt=\"steps to create a real estate market analysis\" class=\"wp-image-124754\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The objective is clear: to analyze the market potential and validate the commercial <a href=\"https:\/\/www.questionpro.com\/blog\/viability-study\/\">viability<\/a> of your project.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 1: the study of the market and its evolution<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As a first step, it is important to be informed about the market in a global way. The objective is to improve knowledge in this field: market volume, trends, likely evolution.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is an example of a list of questions to ask when studying the market and its likely evolution:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">What is the volume of the market? In particular, in terms of turnover, customers, quantity sold?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How is the market doing now?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are its prospects for the coming years? A market may be growing or stagnating.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the current market trends?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What products or services are available in the market?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Who are your direct or indirect competitors? What do they offer? What are the commonalities and differences between what the competition offers and your range of products\/services?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are your terms and conditions of sale?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Who are my potential suppliers and what terms and conditions can they offer me?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These questions will allow you to develop your knowledge of the market situation and the players involved.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We recommend you check this guide to conduct a market survey.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 2: Studying the demand<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">By studying the demand, the objective is to know the customers in the market and to evaluate if there is potential to be exploited. Here is an example of a list of questions to ask when considering demand in a real estate market survey:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">How many customers are there in this market? How is this number changing (increasing, decreasing, stagnant)?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Who exactly are these real estate customers? Where are they located?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the consumption rate of the customers? How do they behave?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the consumer&#8217;s choice criteria? What is their budget? What are the important points to trigger a purchase?&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 3: Studying of the offer<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The analysis of the offer consists of studying in detail what your competitors already offer in the market. Here is an example of a list of questions to consider the offer:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Who are the competitors in the market?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which companies have the largest market shares?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the size of the main competitors? Where are they located and how do they choose their locations?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How long have they been around and what is their financial health?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What criteria do some competitors use to succeed better than others?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">An in-depth study of your competitors&#8217; offerings can help you identify opportunities to prepare your future offerings and gain competitive advantages.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Through a real estate market analysis you will have a better understanding of what works, the essential criteria for success, and also what has not worked.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 4: the environmental and legal study<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.questionpro.com\/blog\/environmental-analysis\/\">environmental analysis<\/a> study consists of analyzing the factors that may influence the market, such as applicable regulations, technological developments or any other element that may have an influence.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here is an example of a list of questions to ask when studying the environment:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">What innovations are affecting the market?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is the regulatory framework governing the market?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Are there laws specific to this market?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are the trends in the evolution of legislation?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Are there professional groups or other actors acting or influencing the market?<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 5: Data collection process<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">data collection<\/a> process is one of the most important steps in conducting real estate market research, as it allows you to gather information that will help you determine if the project is viable and your investment is secure.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro allows you to easily conduct your field research to get the data you need. It doesn&#8217;t matter if you don&#8217;t have Internet, our Offline App allows you to conduct surveys through mobile devices and download the information once you have a wifi connection.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Conduct real estate surveys and start getting the information you need to secure your investment in the real estate market.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 6: Reporting the results<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Presenting a report with the information obtained will allow investors to perform an analysis and determine the best strategies to secure the investment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our survey software allows you to visualize the collected data in real time, which helps you to pre-analyze the information and prepare a report where you highlight what is relevant and stakeholders can visualize it and make better decisions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Start standing out in the real estate industry by making the right decisions with the help of data!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are thinking of conducting real estate market research, we can help you.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>LEARN ABOUT:<\/em><\/strong> <em><a href=\"https:\/\/www.questionpro.com\/blog\/5-ways-market-research-helps-your-business-be-more-successful\/\">5 Ways Market Research<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At QuestionPro we have the best tools and a team of professionals that will help you solve all your doubts about our platform, contact us!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe id=\"user_lite\" src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/124744&amp;lang=en&amp;cat=consumer-insights|market-research\" style=\"display: block;\" ><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A real estate market analysis is a tool that helps us to gather information to know, for example, if we [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":124747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[250,203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real estate market analysis: What it is &amp; 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