{"id":129676,"date":"2022-03-09T12:45:33","date_gmt":"2022-03-09T20:45:33","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=129676"},"modified":"2023-08-16T09:00:08","modified_gmt":"2023-08-16T09:00:08","slug":"beta-testing-community","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/beta-testing-community\/","title":{"rendered":"Beta Testing Community: What it is &#038; Case Study"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">When a product is in development, it needs to go through some tests before releasing it. One of the most critical tests for an optimal user experience is the beta launch before the public release. Gathering a beta-testing community is the best way to go.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The beta community will have the opportunity to test the product before anyone else in a controlled environment and collect relevant data. With these tests, we can obtain vital information for the product&#8217;s correct functioning, allowing us to identify bugs, usability problems, and other correctable issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is a beta testing community?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A beta-testing community is a group of people selected and regulated to try and review a product on its last round of testing before launching a product to the public.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When there is a community of followers of the brand, it will be more practical to offer beta testing to them since they are the most knowledgeable users of the company and the primary consumers of the product. They\u2019re usually brand ambassadors, which means they\u2019re more likely to provide relevant information.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Beta tests are therefore the last round of testing before the final release. Consequently, beta testers are genuine users and conduct tests in a natural setting rather than an artificial or staged environment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Beta tests can be either open or closed. In an open test, anyone can use the product and is usually made aware that the product is in beta. In closed beta tests, this is restricted to a specific group of people, which can be current customers, users, or paid testers. Beta tests either run for a certain period of time or until no new bugs are reported.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em data-rich-text-format-boundary=\"true\">LEARN ABOUT:<\/em><\/strong> <em><a href=\"https:\/\/www.questionpro.com\/blog\/user-experience-research\/\">User Experience Research<\/a><\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-weight: 400;\">\u201cBeta testing gave us specific feedback from thousands of real customers. This allowed us to confidently release our new features as one new Zalando experience\u201d <\/span>-Dan Balica &amp; Kevin Stine, Zalando<\/p>\n<\/blockquote>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/129676&amp;lang=en&amp;cat=cx-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Beta testing community example<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Beta tests offer real users the opportunity to use a product in a genuine but controlled production environment, for example, to uncover bugs, poor usability, or other problems before a product is released.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Zandalo Voices Community Case Study<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Zalando is an e-commerce company based in Berlin, Germany recognized for its unconditional customer-centricity. It pays attention to a smooth customer journey with consistently positive customer experiences and always gives its customers a voice.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Zalando Voices Community includes 20.000 customers. The team regularly conducts market research studies, both qualitative and quantitative. By using a beta-testing community, Zalando has been able to reduce the costs of <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\">qualitative market research<\/a> by 50%.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For Zalando&#8217;s research team, one thing is clear: with an engaged community where members have a high level of <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">customer loyalty<\/a>, it is very easy to generate deep insights with a high impact, using the data acquired in turn and benefiting the company&#8217;s customers.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1035\" height=\"205\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/03\/Beta-Test-Ablauf.png\" alt=\"Beta Testing Community Ablauf\" class=\"wp-image-129788\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In the video below, Dan Balica and Kevin Stine from the Zalando Research Team impressively reveal to us how the company carries out its beta-testing community on a large scale within the Zalando Voices aiming to develop a new version of Zalando effectively and directly marketable bring out.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Video: Beta testing with communities<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The company carries out beta testing on a large scale, the response rates they achieve, and how the insights gained are used. Let\u2019s hear about what community members think of the beta testing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">First of all: the response from the beta-testing community participants has been consistently positive. Loyal customers with a high level of identification with a brand want to be perceived positively and strengthened.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"513\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/03\/Zalando-Beta-Testing-1.png\" alt=\"Zalando Beta Testing Community\" class=\"wp-image-129802\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s watch the video on beta testing with the Zalando Voice Community.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/03\/ZALANDO_METHODE.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Customer Insights Community by QuestionPro<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We would be happy to show you in a 1:1 live online demo how you can use the QuestionPro to generate qualitative and quantitative insights quickly, efficiently, cost-effectively, and with a high impact.<\/span><\/p>\n\n\n\n<p>Create your engaged online community today and develop&nbsp;meaningful long-term relationships to maintain a competitive business edge and make intelligent business decisions.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/communities\/#signupModal\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BOOK A DEMO<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a product is in development, it needs to go through some tests before releasing it. One of the most [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":129848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beta Testing Community: What it is &amp; Case Study | QuestionPro<\/title>\n<meta name=\"description\" content=\"A beta-testing community is a group of people selected and regulated to try and review a product. 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