{"id":1476,"date":"2010-04-29T06:41:39","date_gmt":"2010-04-29T06:41:39","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=1476"},"modified":"2010-04-29T06:41:39","modified_gmt":"2010-04-29T06:41:39","slug":"marketings-acupressure-problem","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/marketings-acupressure-problem\/","title":{"rendered":"Marketing\u2019s Acupressure Problem"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1478 size-full\" title=\"acu1\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/04\/acu1.jpg\" alt=\"image\" width=\"120\" height=\"106\" \/>Peanut-Buttered Marketing has little hope for success. Marketing that stems from the \u201cmeridian\u201d philosophy of early Chinese medicine is the only real way to go. In Acupuncture and Acupressure, certain nodal points in the body are located as \u201cmeridians\u201d that when stimulated have far-reaching effects throughout the body. Marketers need to know the acupressure points in their ecosystem if they hope to ever show the results they claim they can. Spreading marketing evenly, while understandable, is by and large a failing proposition.<\/p>\n<p>Consider the following problem: Let\u2019s say you are CMO of a company that wants to get Developers to write applications for your new Mobile operating system. You want to incite action and participation from Developers by getting them to change their perceptions of your company and your competitors. Where would you spend the bulk of your marketing efforts? Well, clearly, you\u2019d spend resources in Silicon Valley, the well-known \u201cheadwaters\u201d of perception in the world of technology and home to Apple Corporation, maker of the iPhone and incumbent perception-leader in its space. It would be foolish to spend equal amounts in the Valley and in, say, Los Angeles though the latter is a bigger market.<\/p>\n<p><em>Romi Mahajan is President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peanut-Buttered Marketing has little hope for success. Marketing that stems from the \u201cmeridian\u201d philosophy of early Chinese medicine is the [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[791,340,429,792],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing\u2019s Acupressure Problem | QuestionPro<\/title>\n<meta name=\"description\" content=\"Peanut-Buttered Marketing has little hope for success. Marketing that stems from the \u201cmeridian\u201d philosophy of early Chinese medicine is the only real way\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/marketings-acupressure-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\u2019s Acupressure Problem | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Peanut-Buttered Marketing has little hope for success. 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