All of your customers are fans. That\u2019s right, all of them. Their just not all fans of <\/span>your<\/span><\/i> business. Think about it, they love the Seattle Seahawks, or Taylor Swift, or Star Wars, or Candy Crush, or something. They buy tickets, download apps, stand in lines, and brag about how they knew about it first. Let\u2019s face it, everyone is a fan of something thus you have opportunity for promoter amplification. <\/span><\/p>\n\n\n\n Now, some of your customers are also fans of your company. Dr. Fred Reichheld, author of \u201cThe Ultimate Question\u201d and creator of the Net Promoter Score<\/a>, calls these customers Promoters.<\/span><\/p>\n\n\n\n You may not realize that Promoters tell their girlfriends about your company over coffee, they recommend your products to friends on Facebook, and they suggest your services to neighbors at a bar-b-que. When you have helpful information, you want to share it with others. It makes everyone feel good.<\/span><\/p>\n\n\n\n As a business owner, you are creating great experiences for your customers every day and they actually want to tell others. Yes, they <\/span>want<\/i> to tell others. And their intention to share is highest when their good feelings about the experience are fresh. So, let\u2019s help customers do that natural thing that makes them feel good and also helps grow your business.<\/span><\/p>\n\n\n\n Before you can help your customers share their great experiences, you have to know that those experiences happened. Since you can\u2019t interact personally with every customer, leverage a great CX solution that allows customers to share their thoughts <\/span>right after it happens<\/span><\/i>. Gartner Research found that feedback collected immediately is 40% more accurate than feedback collected 24 hours later. The customer has already moved on to other priorities and the details are lost. Regardless of whether it happens on your website, in your store, over the phone, or even in a plane, you need to hear from customers right after they interact with your brand.<\/span><\/p>\n\n\n\n When you hear from a customer, thank them. Thank-yous are a rare commodity these days. In a fast-paced world of transactional relationships between businesses and customers, a thank you goes a long way. It shows you care and you make an even stronger emotional connection with that customer.<\/span><\/p>\n\n\n\n Now, you can invite them to share their experience with others. Here are some great venues for sharing:<\/span><\/p>\n\n\n\n Your company\u2019s message is much more powerful coming from your most passionate customers than from you. That\u2019s why Promoter Amplification and Promoters– the people who love your product, recommend you, and share their experience with others — are so valuable to your brand. Help your delighted customers share their experiences and your business will grow.<\/span><\/p>\n\n\n\n\tWord of Mouth<\/h2>\n\n\n\n
Immediate feedback is critical<\/h2>\n\n\n\n
Make sharing easy<\/h2>\n\n\n\n
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