{"id":1647,"date":"2010-05-19T07:31:35","date_gmt":"2010-05-19T07:31:35","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=1647"},"modified":"2010-05-19T07:31:35","modified_gmt":"2010-05-19T07:31:35","slug":"ditch-your-likert-scale-for-the-max-diff","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ditch-your-likert-scale-for-the-max-diff\/","title":{"rendered":"Ditch Your Likert Scale for the\u00a0Max-Diff"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1649 size-thumbnail\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"iStock_000003504311XSmall\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/05\/istock_000003504311xsmall-150x150.jpg\" alt=\"image\" width=\"150\" height=\"150\" \/>One of my favorite types of questions is the &#8220;importance&#8221; question. \u00a0Questions like: &#8220;How important is it that your car makes a statement about you?&#8221;<\/p>\n<p>Rating how important an attribute is to your audience is critical when developing marketing messages. \u00a0But the way we analyze these attributes always seems to fall short. \u00a0 This is where Max-Diff scaling comes in. \u00a0Think of it as a conjoint &#8220;lite&#8221; for when you want to measure preference and trade-off without the hassles of pricing, features and benefits.<\/p>\n<p>Want to know more? \u00a0Check out the video featured on our new space <a href=\"http:\/\/researchaccess.com\/2010\/05\/research-tv-max-diff-scaling\/\">Research Access&#8230;.<\/a><\/p>\n<div><strong>Additional Links:<\/strong><\/div>\n<div>\n<ul>\n<li><a href=\"https:\/\/www.surveyanalytics.com\/maxdiff-scaling.html\">Max Diff Scaling<\/a><\/li>\n<li><a href=\"https:\/\/www.surveyanalytics.com\/maxdiff-software.html\">Max Diff Software<\/a><\/li>\n<li><a href=\"https:\/\/www.surveyanalytics.com\/maxdiff-research.html\">Max Diff Research<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of my favorite types of questions is the &#8220;importance&#8221; question. \u00a0Questions like: &#8220;How important is it that your car [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[805,599,446,360,340,806,784,321,363],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ditch Your Likert Scale for the\u00a0Max-Diff | QuestionPro<\/title>\n<meta name=\"description\" content=\"One of my favorite types of questions is the 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