{"id":16540,"date":"2016-10-20T09:42:46","date_gmt":"2016-10-20T16:42:46","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=16540"},"modified":"2023-06-06T09:14:56","modified_gmt":"2023-06-06T09:14:56","slug":"survey-invitation-email","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/survey-invitation-email\/","title":{"rendered":"Survey Invitation Email \u2013 Getting the Clickthrough"},"content":{"rendered":"

\"\"Let\u2019s face it, qualified respondents<\/a> who have nothing better to do than to complete our survey accurately, truthfully and in a timely fashion are a rare breed. In today\u2019s crowded email inbox, our survey invitation email is competing for attention \u2013 of course, that assumes they didn\u2019t receive a one-way ticket to the SPAM filter. So as researchers, who are always known for our copywriting skills, what can we do to improve our chances?<\/p>\n

Survey Invitation Email<\/h2>\n

Those chances at face value can be akin to general direct marketing response rates of one percent or less. At that rate, you have to start with a very large database if you are going to reach meaningful response numbers. I am facing a similar situation with a current survey where 35 out of 1136 responded (roughly 3.1%). If this were a sales offer I might not feel so bad, 35 responses are insufficient for analysis.<\/p>\n

LEARN ABOUT: Email Surveys<\/a><\/p>\n

So what can we do?<\/h2>\n

Our survey invitation email\u00a0is like an initial handshake. Everyone has an opinion about that handshake, was it weak, was it too strong, or did it feel natural? Our survey invitation email has to speak well on our behalf.<\/p>\n

It starts with the Survey Invitation Email\u00a0subject line.<\/h2>\n

Do what you can to keep it brief in the range of 50 \u2013 55 characters. Personalize it by incorporating the prospect\u2019s first name (via mail merge), and if possible incorporate a sense of value by utilizing a company name while asking for their input. Two examples for your review:<\/p>\n

1. A gift card for your thoughts<\/em><\/p>\n

2. Marc, what are the IT trends you are following?<\/em><\/p>\n

Although the second subject line does not include a company name (perhaps the nature of the study is such that it is blind to hide the sponsor\u2019s identity), it is personalized and offers a specific question. The first subject line although truthful would likely trigger the trap door due to its reference to a gift card. Words and phrases such as gift card, prize, free, take our survey, drawing and work from home are likely to trigger your email platform\u2019s SPAM filtering. To prevent that, make sure you check out the\u00a0Guide to Increasing Survey Deliverability<\/a>.<\/p>\n

Prospects will respond more frequently to our survey invitation email if they see their name and recognize the organization sending the invitation. This works to build trust between the organization and the potential respondent. Perhaps another good reason to\u00a0Convert Your Customer List into an Insights Community\u00a0<\/a>and build up a panel of engaged customers and prospects.<\/p>\n

Subject lines that incorporate a sense of value will outperform all others. By value, we are creating a perception that the respondent\u2019s opinions matter and will be used to inform key decisions.<\/p>\n

Key takeaways<\/h2>\n

Key takeaways for your survey invitation email \u2013 establish trust by using a recognizable company name in the From\u00a0Line<\/strong> \u2013 if possible, use an actual person\u2019s name. Second, personalize the subject line<\/strong> and create a sense of value all in 55 characters or less!<\/p>\n

In part 2 we will examine the body of the invitation. But here you can already have a peek at proven\u00a0Tips for Survey Invitation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s face it, qualified respondents who have nothing better to do than to complete our survey accurately, truthfully and in […]<\/p>\n","protected":false},"author":76,"featured_media":27717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187,409],"tags":[626,627],"yoast_head":"\nSurvey Invitation Email \u2013 Getting the Clickthrough | QuestionPro<\/title>\n<meta name=\"description\" content=\"In today\u2019s crowded email inbox, our survey invitation email is competing for attention. 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