The new Star Wars movie just came out, and one thing is quite clear to all of us: the undoubtful power of customer loyalty and customer engagement.<\/p>\n\n\n\n
When looking at all the buzz created by the Star Wars brand, all that I can think of is the power of brand and customer loyalty. In this case, knowing their fan base, knowing their loyalty, and knowing how to speak directly to them is what has resulted in so much anticipation and excitement around the new movie. Well, that and the amazing movie series too (but that\u2019s my fan side speaking now). <\/span><\/p>\n\n\n\n We, marketers and customer insights \u2018Jedis\u2019, keep looking at the marketing campaign, depicting every detail of it, hoping to learn as much as possible as well as wishing we would have been lucky, or clever, enough to be part of such a campaign. Yes, there is a lot that we can learn, especially from a customer engagement aspect, and here are a few powerful lessons we can learn and apply in our community engagement efforts moving forward:<\/span><\/p>\n\n\n\n\t