{"id":1774,"date":"2010-05-24T20:53:13","date_gmt":"2010-05-24T20:53:13","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=1774"},"modified":"2023-08-22T06:11:53","modified_gmt":"2023-08-22T06:11:53","slug":"diy-research-has-self-service-killed-traditional-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/diy-research-has-self-service-killed-traditional-market-research\/","title":{"rendered":"DIY Research: Has Self-Service Killed Traditional Market Research?"},"content":{"rendered":"\n<p>By <span style=\"text-decoration: underline;\">Nancy Pekala <\/span>Director of Online Content Editor, <em><span style=\"text-decoration: underline;\">Marketing Researchers <\/span><\/em><\/p>\n\n\n\n<p>Today\u2019s market researchers are finding themselves in the middle of a do-it-yourself world. A variety of low-cost research tools and services are now available and are becoming increasingly attractive to clients, product managers and service delivery professionals alike. A shift away from full project outsourcing to self-service seems to be now underway. To understand how this paradigm shift will be affecting market research professionals in the present and future, <em><span style=\"text-decoration: underline;\">Marketing Researchers <\/span><\/em>spoke exclusively with two thought leaders in the industry:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/05\/vivek.jpg\" alt=\"image\" class=\"wp-image-1775\" title=\"vivek\"\/><\/figure><\/div>\n\n\n<p><strong><span style=\"text-decoration: underline;\">Vivek Bhaskaran<\/span><\/strong>, Founding Member and CEO of <a class=\"zem_slink\" title=\"Survey Analytics\" href=\"https:\/\/www.surveyanalytics.com\" rel=\"homepage\">Survey Analytics<\/a>, one of the industry&#8217;s leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/05\/sanja.jpg\" alt=\"image\" class=\"wp-image-1776\" title=\"sanja\"\/><\/figure><\/div>\n\n\n<p><strong><span style=\"text-decoration: underline;\">Dr. Sanja Licina<\/span><\/strong>, Senior Director of Talent Intelligence and Consulting with CareerBuilder.com. She is leading Personified\u2019s cutting edge talent management consulting efforts and is responsible for building progressive thought leadership models that provide insight into the current workplace, talent market, recruitment, diversity and employment branding.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Research&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/1774&amp;lang=en&amp;cat=market-research\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p>Below is a full transcript of the discussion, which also is available in podcast form atMarketingPower. To hear more insights from <a href=\"https:\/\/www.questionpro.com\/vivek\/\">Vivek Bhaskaran<\/a> and Dr. Sanja Licina, register for the AMA\u2019s free Virtual Event, <em><span style=\"text-decoration: underline;\">\u201cUnveiling Marketing Research&#8217;s Future Online\u201d.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Nancy Pekala Director of Online Content Editor, Marketing Researchers Today\u2019s market researchers are finding themselves in the middle of [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[284,599,813,814,803,387,363,815],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIY Research: Has Self-Service Killed Traditional Market Research? 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