

{"id":19090,"date":"2016-02-06T08:00:18","date_gmt":"2016-02-06T16:00:18","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=19090"},"modified":"2023-09-04T05:39:45","modified_gmt":"2023-09-04T05:39:45","slug":"what-is-a-dichotomous-question","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/","title":{"rendered":"What is a Dichotomous Question?"},"content":{"rendered":"<p>The dichotomous question is a question that can have two possible answers. Dichotomous questions are usually used in a survey that asks for a Yes\/No, True\/False, Fair\/Unfair or Agree\/Disagree answers. They are used for a clear distinction of qualities, experiences, or respondent\u2019s opinions. Here is an example of a dichotomous type question:<\/p>\n<p><em><strong>Have you ever purchased a product or service from our website?<\/strong><\/em><br \/>\n<em> <strong>Yes<\/strong><\/em><br \/>\n<em> <strong>No<\/strong><\/em><\/p>\n<p>If you want information only about product users, you may want to ask this type of question to &#8220;opt-out&#8221; those who haven&#8217;t bought your products or services. It is important that you ask this type of question if there are only two possible answers. Avoid using a dichotomous question to inquire about feelings and emotions as it is a neutral area where people would prefer to answer \u201cmaybe,\u201d or \u201coccasionally \u201d.<\/p>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/structured-questionnaire\/\">Structured Questionnaire<\/a><\/em><\/p>\n<p>Dichotomous questions (Yes\/No) may seem simple, but they have few problems both on the part of the survey respondent and in terms of analysis. Yes\/No questions often force customers to choose between options that may not be that simple and may lead to a customer deciding on an option that doesn\u2019t truly capture their feelings.<\/p>\n<h2>Dichotomous Question Example<\/h2>\n<p>For example, a good dichotomous question would be, \u201cAre you taller than 6 feet?\u201d While a bad dichotomous question would be, \u201cDo you like the songs in album X? The respondent might not be able to express the way they feel through a Yes\/No choice. Many respondents might love one song but not prefer the rest of the songs in the album, while others might not like or dislike the songs in the album. You can use <a href=\"https:\/\/www.questionpro.com\/blog\/single-ease-question\/\">single ease questions<\/a>. A single-ease question is a straightforward query that elicits a concise and uncomplicated response.<\/p>\n<p>Dichotomous questions can be used in situations when there can be too many options for answers. Consider the below example where the question can have only two options &#8211; Agree and Disagree.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-104964 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/Agree-question.png\" alt=\"dichotomous questions examples\" width=\"390\" height=\"144\" \/><\/p>\n<p>The benefits of dichotomous questions are that they are easy and short. Also, you can simplify the survey experience. Dichotomous questions have the advantage to ease responses and ease the analysis of the data. Here is another great article on why <a href=\"https:\/\/www.questionpro.com\/blog\/dichotomous-questions-are-they-useful\/\" target=\"_blank\" rel=\"noopener noreferrer\">dichotomous questions are useful<\/a>.<\/p>\n<p>Here are some more tips on how to get the<a href=\"https:\/\/www.questionpro.com\/blog\/how-to-organize-your-survey-for-best-results\/\"> best survey results<\/a>.<\/p>\n<p>Learn more about QuestionPro&#8217;s <a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">survey questions and answer types<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dichotomous question is a question that can have two possible answers. Dichotomous questions are usually used in a survey [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":767607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203,187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Dichotomous Question? | QuestionPro<\/title>\n<meta name=\"description\" content=\"The dichotomous question can have two possible answers. They are used for clear distinction of qualities, experiences or respondent\u2019s opinions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Dichotomous Question? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"The dichotomous question can have two possible answers. They are used for clear distinction of qualities, experiences or respondent\u2019s opinions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-06T16:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T05:39:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/rsz_bigstock-young-candidate-having-an-inte-94741328.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manasi Talikoti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manasi Talikoti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\"},\"author\":{\"name\":\"Manasi Talikoti\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5bf618bf038b70c7d3d1dfd3c750b2a1\"},\"headline\":\"What is a Dichotomous Question?\",\"datePublished\":\"2016-02-06T16:00:18+00:00\",\"dateModified\":\"2023-09-04T05:39:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Market Research\",\"Surveys\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\",\"name\":\"What is a Dichotomous Question? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2016-02-06T16:00:18+00:00\",\"dateModified\":\"2023-09-04T05:39:45+00:00\",\"description\":\"The dichotomous question can have two possible answers. 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