{"id":20412,"date":"2016-03-10T16:49:11","date_gmt":"2016-03-11T00:49:11","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=20412"},"modified":"2025-08-21T02:58:16","modified_gmt":"2025-08-21T09:58:16","slug":"way-browse-online-will-never","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/way-browse-online-will-never\/","title":{"rendered":"The way I browse online will never be the same"},"content":{"rendered":"

That’s all changed now<\/h2>\n

Back in the innocent days of old, I used to be able to browse the internet without prejudice. I could search, read, chat and shop in relative peace \u2013 barring the odd despairing howl here and there caused by various online comment sections (YouTube, I\u2019m looking at you). But that’s all changed now.<\/p>\n

Working alongside clients who use the Decibel Insight platform to analyze their sites in microscopic detail, I cannot help but judge the layout, ease-of-use, and user experience of every single web page I go on. The thing is:\u00a0the whole web was just okay<\/em> to me before, if a little annoying at times. But now that I\u2019ve seen behind the curtain, I\u2019ve realized that the whole show could just be so much better<\/em>. Similarly, just as my experience with the Decibel Insight platform has heightened my scrutiny of web design and user experience, a risk tolerance questionnaire<\/a> can illuminate an individual’s financial comfort zone, revealing the potential for more finely tailored investment strategies.<\/p>\n

A digital diva has been born<\/h2>\n

Right. I\u2019m on a media site. It used to be more or less bearable to click on a tiny \u2018read more\u2019 link instead of the headline to open the article. But now it just seems wrong<\/em>. My inner digital diva sneers at the site, bemused \u2013 \u201cwell you <\/em>could certainly be organized and designed a little more intuitively.\u201d\u00a0Forget the news, I think to myself, let\u2019s go shopping. But, oh, this E-Commerce store seems to have neglected to remember my login details from last time. Okay, I\u2019ll manually type it all out and hit submit.<\/p>\n

LOGIN WAS NOT SUCCESSFUL<\/h5>\n

\u201cUrm. Why not?\u201d the digital diva in me grows restless. \u201cWas the username wrong? The password? Can I get a specific validation error here per-lease<\/em>.\u201d<\/p>\n

Farewell, farewell…<\/h2>\n

I plow on without logging in. Farewell, personalized experience. Farewell, fast checkout\u2026 (and wave goodbye to my impulse buys, nameless E-commerce store).\u00a0\u201cDoes the team behind this website even have an error reporting tool?\u201d the digital diva demands. \u201cDo they watch back recordings of user sessions to establish the flaws in the customer journey?\u201d\u00a0It appears not.<\/p>\n

Before, this kind of thing wouldn\u2019t get to me; but having been exposed to some of the most thorough web optimization processes in the business, my standards for an acceptable user experience online have skyrocketed.\u00a0My tolerance for lousy online checkout forms, meanwhile, has plummeted.<\/p>\n

The most effective way to summon my inner digital diva has to be when you fill out all <\/em>your details, hit submit, and the page refreshes with a form validation error \u2013 and an<\/em> empty form. <\/em>Now you have to painstakingly type out all those details again. What a slap in the face.\u00a0Web analysts, marketers, designers \u2013 analyze the performance of your forms! There\u2019s simply no excuse for serious websites to have these kinds of issues anymore. The tools to help you are out there. Use them<\/em>.<\/p>\n

The benchmark for acceptable design on the internet has been raised. If you don\u2019t up your game<\/a>, you face being left behind \u2013 by the user, and by your competition.<\/p>\n

Looking to deliver an exceptional customer experience with QuestionPro CX<\/a>?<\/strong> Discover more about how to delight your customer at every touchpoint and turn them into brand advocates.<\/p>\n