

{"id":20981,"date":"2016-03-31T13:05:52","date_gmt":"2016-03-31T20:05:52","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=20981"},"modified":"2024-09-18T01:25:57","modified_gmt":"2024-09-18T08:25:57","slug":"key-driver-analysis-how-to-use-regression-analysis-to-determine-employee-aspirations","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/key-driver-analysis-how-to-use-regression-analysis-to-determine-employee-aspirations\/","title":{"rendered":"Key Driver Analysis: Regressional Analysis for Employee Aspirations"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">What do&nbsp;my employees really want?<\/h3>\n\n\n\n<p>We all know the trends and stereotypes: corporate employees prioritize&nbsp;stable pay and clear structure while startup hackers prefer being able to glide in at noon and\/or working from home. But even within these increasingly defined categories, each company has its own unique quirks and desires as determined by the group&#8217;s dynamic and goals. Unfortunately, these dynamics and goals are not always immediately clear. So we run<a href=\"https:\/\/www.questionpro.com\/blog\/employee-survey\/\"> employee surveys<\/a>, get the results, implement changes&#8230; but&nbsp;employees continue to report average-low <a href=\"https:\/\/www.questionpro.com\/blog\/job-satisfaction\/\">job satisfaction<\/a> scores.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Workforce&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/20981&amp;lang=en&amp;cat=workforce-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p>What are we doing wrong? What are we <em>still<\/em> doing wrong?<\/p>\n\n\n\n<p>Let me set the stage a bit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So you&#8217;ve done an employee survey.<\/h3>\n\n\n\n<p><b style=\"font-size: 16px; line-height: 1.5;\"><\/b>Congratulations! I know it wasn&#8217;t easy. From creating the questions to hassling management, to actually collecting data from an increasingly skeptical and survey-weary workforce&#8211;it&#8217;s been a journey. And now you&#8217;re at the final stretch: the analysis.<\/p>\n\n\n\n<p>Resist your first instinct&nbsp;to zero in on the lowest score (or worse, the comments). Yes, you&#8217;ve scored lowest on Vision and Transparency. Yes, your&nbsp;employees are complaining&nbsp;about product quality. It would be lovely to fix those things. But if you do so, you&#8217;ll just be doing what you&#8217;ve been doing every past year: panicking over the lowest scoring questions, implementing a few hard-won changes, only to still get low scores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get the Best ROI With Your Limited&nbsp;Resources<\/h3>\n\n\n\n<p>The ideal workspace has genius&nbsp;management&nbsp;and perfectly-coordinated&nbsp;teams working in a beautiful office with a gazillion perks. Everyone understands their role, the company&#8217;s vision, and everyone&#8217;s happy with their pay.&nbsp;I&#8217;ve heard about these offices. Never&nbsp;saw one myself, and judging from my peers&#8217; industry experience, we&#8217;re pretty sure it&#8217;s a myth. (Google, maybe?)<\/p>\n\n\n\n<p>We all have limited resources, be it our time or money. Given that it&#8217;s near impossible to realistically fix everything, we&#8217;re often tempted to shore up our &#8220;worst&#8221; weaknesses with immediate solutions. Oh, employees are complaining about product quality. Hire more PMs! (<a href=\"https:\/\/www.questionpro.com\/blog\/your-workforce-10-truths-your-silicon-valley-product-manager-will-never-say-on-the-record\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unless you&#8217;re a startup<\/a>.) Oh, employees are complaining about micromanaging supervisors. Fire those PMs!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Driver Analysis:&nbsp;Look At What I Do, Not What I Say<\/h3>\n\n\n\n<p>We can all agree that things like clear management, invested teammates, product quality, and compensation are important. But which one is <strong>most<\/strong> important? What is the key driver of your employees&#8217; happiness?<\/p>\n\n\n\n<p>There&#8217;re two ways to go about this: you could expand your already-long survey to include not just the metric questions (Strongly Disagree-Strongly Agree) but also importance inputs (Not Important-Very Important). &nbsp;This gives you an exact stated result on what employees care about. But that&#8217;s assuming everyone answers truthfully and thoughtfully, and with everyone&#8217;s ever-shortening patience, survey fatigue is more likely than not to muck your data. (And then you&#8217;ll get an incorrect analysis, implement an incorrect strategy, and employees will just get even more tired of those pesky internal surveys. <a href=\"http:\/\/www.workxo.com\/blog\/post\/31-are-core-values-a-waste\" target=\"_blank\" rel=\"noopener noreferrer\">What&#8217;s the point of asking how happy I am when things never change<\/a>?)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enter the Key Driver Analysis.<\/h3>\n\n\n\n<p>Don&#8217;t be fooled by the fancy name: it&#8217;s really a very simple process. Key Driver Analysis is simply the process of running regression analysis of all questions against a single common dependent&nbsp;variable<\/p>\n\n\n\n<p>For example: say you have a standard employee survey that asks questions across key categories such as Vision, Transparency, Leadership, and Equipment\/Lifestyle.&nbsp;(hint,&nbsp;hint, ask about our Workforce Supercharge framework.) You ask questions like, &#8220;my supervisor gives me regular feedback&#8221; and &#8220;I believe the promotion process is fair,&#8221; and so on so forth. Most importantly, you also ask a final, all-encompassing question: &#8220;I am satisfied with your job, rate Strongly Disagree to Strongly Agree.&#8221;<\/p>\n\n\n\n<p>After you have all the data, run a regression analysis of all the other questions&#8211;regular feedback, promotion process&#8211;against this single all-encompassing question. We will call this question the <strong>dependent variable<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-05-02-at-11.58.21-AM.png\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/03\/Screen-Shot-2016-05-02-at-11.58.21-AM.png\" alt=\"Screen Shot 2016-05-02 at 11.58.21 AM\" class=\"wp-image-23031\"\/><\/a><\/figure><\/div>\n\n\n<p>You are looking for strong correlations that will ideally imply causation. For example: if 60% of respondents report &#8220;my supervisor does <strong>not<\/strong> give&nbsp;me regular feedback&#8221; and <strong>low<\/strong> job satisfaction, there&#8217;s a very strong chance that Leadership is a strong driver of this particular data set&#8217;s job satisfaction.&nbsp;In that situation, even if Leadership scored average&#8211;say a 3 out of a 5&#8211;spending the effort to raise that score of &#8216;3&#8217; to a &#8216;4&#8217; may impact job satisfaction more than investing effort on raising an Equipment\/Lifestyle score of &#8216;2&#8217; to &#8216;3&#8217;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Not the End All Be All, but A Good&nbsp;Guide<\/h3>\n\n\n\n<p>Key Driver Analysis is not a magic wand that will miraculously divine your employees&#8217; thoughts. However, it is a more data-centric, quantitative approach to interpreting data than one&#8217;s gut-feeling. &nbsp;Key Driver Analysis gives companies deeper insight and potentially helps them from falling into common pitfalls.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/employee-centricity\/\">Employee Centricity<\/a><\/em><\/p>\n\n\n\n<p>Sick of SPSS? Want&nbsp;to get Key Driver Analysis done at a click of a button? Check out <a href=\"https:\/\/www.questionpro.com\/workforce\/\">QuestionPro <em>Workforce<\/em>,<\/a> your one-stop, full-service solution to employee feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do&nbsp;my employees really want? We all know the trends and stereotypes: corporate employees prioritize&nbsp;stable pay and clear structure while [&hellip;]<\/p>\n","protected":false},"author":130,"featured_media":767751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[179],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Driver Analysis: Regressional Analysis for Employee Aspirations | QuestionPro<\/title>\n<meta name=\"description\" content=\"Key Driver Analysis is the process of running regression analysis of all questions against a single common dependent\u00a0variable.\" \/>\n<meta name=\"robots\" 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