{"id":21473,"date":"2016-04-05T22:38:54","date_gmt":"2016-04-06T05:38:54","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=21473"},"modified":"2023-08-22T06:17:06","modified_gmt":"2023-08-22T06:17:06","slug":"customer-experience-in-your-mobile-app","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/customer-experience-in-your-mobile-app\/","title":{"rendered":"Customer Experience in your mobile app"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who would have imagined that this day would come?&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Certainly, Steve Jobs and many others saw this coming years ago. We\u2019ve moved from apps (ex\/ Microsoft Outlook and Word) to the cloud (ex\/ Gmail and Google Docs), to a rich app ecosystem on mobile devices. Regardless of how we\u2019ve ended up here, it\u2019s now obvious that app usage is widespread and growing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The big question is: <\/span>Are your users having a great experience in your app?<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the customer journey, the in-app experience is crucially important to how your customers and users view your brand. Unlike a computer, the mobile device is always on and used throughout the day for a variety of tasks. Your users want an app experience that is easy, fast, and unobtrusive. Ultimately, they want your app to deliver.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em data-rich-text-format-boundary=\"true\">LEARN ABOUT:<\/em><\/strong> <em><a href=\"https:\/\/www.questionpro.com\/blog\/user-experience-research\/\">User Experience Research<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Does your app deliver?<\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left\">You have great quantitative analytics around the&nbsp;usage of your app. You can tell the number of installs, uninstalls, session time, pages visited, etc. That is the \u2018what\u2019 of the app experience. Smart mobile app makers are also gathering the \u2018why\u2019 behind the \u2018what\u2019 so that they can lower their uninstalls, increase customer satisfaction, and ultimately beat their competition.<\/p>\n\n\n\n<p class=\"has-text-align-left\">At QuestionPro, we\u2019re pioneers in getting <a href=\"https:\/\/www.questionpro.com\/mobile\/\" target=\"_blank\" rel=\"noopener\">mobile feedback<\/a>, both in the cloud and within mobile apps. Here are 3 surefire ways to understand your mobile app experience and, ultimately, lower your uninstall rate:<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/21473&amp;lang=en&amp;cat=customer-experience|mobile-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Choose Your Mobile App Triggers<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">User experience happens over time and many different use cases. From buying to playing&nbsp;to checking information and entering data, your users are relying on you to deliver a great experience. That said, they don\u2019t need to fill out a survey every time they use your mobile app. So, consider some of the following triggers to intelligently capture in-the-moment feedback:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Number of times the mobile app has been opened<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Number of days\/weeks since the mobile app was installed<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Specific activities, like an in-app purchase<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Geolocation &#8211; when the user comes within the proximity of a specific place<\/span><\/li>\n<\/ul>\n\n\n\n<p>These are just a few examples, but the trigger can be almost anything, or a combination of things, that the user does. For instance, QuestionPro&#8217;s <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">customer survey software<\/a>&nbsp;enables researchers to use the mobile app and choose your triggers to collect feedback on the go. All surveys are automatically mobile optimized and allow you to analyze the reports anytime anywhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Respect Their Time<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Most people are willing to share their opinion for the sake of helping you. Often, in fact, it\u2019s not that they expect anything for their time, but they are simply being helpful. If you make it easy for them, they\u2019ll provide some helpful feedback. There are a couple components to consider here. First, don\u2019t ask for feedback too often. For a mobile app, we typically recommend requesting feedback no more often than quarterly. There are some exceptions, but this is a general rule. You don\u2019t want to wear out users by requesting feedback often. Also, consider these <a href=\"https:\/\/www.questionpro.com\/blog\/top-10-question-types-to-use-for-mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">question types to use for mobile surveys.<\/a><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\">The other consideration point is the time it takes to complete the survey. Frankly, it should typically take 60-90 seconds for a survey on a mobile phone. The limited screen size and less-than-ideal options for data entry can make longer surveys feel even more cumbersome on a mobile device. Keep it short and sweet and your users will reward you with meaningful feedback. At QuestionPro, we can guide you to get the best results, based on your unique needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Don\u2019t Drain Your Developers<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the common friction points anytime people ask for a change to a digital property, be it a website or a mobile app, is the use of technical development resources. This is a fair concern. Companies are doing more and more business digitally, engaging consumers where it\u2019s most convenient for both parties. As such, the list of development priorities can be quite long.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\">So, how do you keep from sapping development resources each time you need to change surveys? We recommend great software to accomplish this. Your survey solution should have a way to change the survey without asking for more development resources. This way, you can keep up with your business needs without draining resources. Both your customers and your colleagues will love you.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Getting feedback from within your mobile app is no longer an optional exercise, but a critical component of a successful customer experience strategy. We\u2019d love to help you.<\/p>\n\n\n\n<p><strong>Looking to deliver an exceptional customer experience with <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a>?<\/strong> Discover more about how to delight your customer at every touchpoint and turn them into brand advocates.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>Access your CX 10-day free trial now<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who would have imagined that this day would come?&nbsp; Certainly, Steve Jobs and many others saw this coming years ago. [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":21474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[169,310],"tags":[385,312,397,346,377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Experience in your mobile app | QuestionPro<\/title>\n<meta name=\"description\" content=\"Customer experience in your mobile app is becoming crucial,\u00a0and determining factor in the mobile day of today. So use this practical advice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/customer-experience-in-your-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience in your mobile app | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Customer experience in your mobile app is becoming crucial,\u00a0and determining factor in the mobile day of today. 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