{"id":21919,"date":"2016-04-13T14:49:46","date_gmt":"2016-04-13T21:49:46","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=21919"},"modified":"2016-04-13T14:49:46","modified_gmt":"2016-04-13T21:49:46","slug":"the-secret-to-recruiting-talent-authentic-employer-branding-webinar-recap","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/the-secret-to-recruiting-talent-authentic-employer-branding-webinar-recap\/","title":{"rendered":"The Secret to Recruiting Talent: Authentic Employer Branding – Webinar Recap"},"content":{"rendered":"

Why is it so hard to recruit and retain the right talent?<\/h4>\n

\"TheYour brand promise is the most important reason why customers want to buy your product and why employees want to work\u00a0for you. But what a company says about itself is not necessarily the same as what its employees think. In the digital age, it\u2019s also very easy for this information to be shared publicly. PR and Marketing can only do so much to turn around a corrosive work culture. So how can employers be more authentic about what it\u2019s really like to work there?<\/p>\n

In today’s webinar, our speakers were the very experienced and knowledgeable Co-founders of WorkXO – Jamie Notter and Charlie Judy.\u00a0<\/a>\u00a0Jamie and Charlie discussed\u00a0why brand authenticity matters, how to use data to create an authentic employer brand, the importance of building a strong work culture, and how to start designing the culture you want, rather than defaulting to the culture you have.<\/p>\n

About the speakers<\/strong><\/p>\n

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Jamie<\/a> is a founding partner at WorkXO \u2013 helping leaders create stronger cultures and upgrade their workplaces, based on an understanding of organizational genetic code. He brings 25 years of experience in conflict resolution, generational differences, leadership, and culture change. Author of\u00a0When Millennials Take Over<\/em>, and\u00a0Humanize\u00a0<\/em>and an\u00a0adjunct faculty at Georgetown University.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Charlie<\/a> forged a successful career over two decades as an HR Executive with some of the world\u2019s most prominent professional service organizations. He founded WorkXO to help the world-of-work stop over-engineering our Human Resources and start re-humanizing them. Charlie believes the future of work is not about better HR systems, technologies, any one best practice, secret recipe, or magic formula.<\/p>\n

QuestionPro and WorkXO will be doing a whole series of webinars debunking some myths about corporate culture, talent acquisition, and other stuff we care about. Mark your calendars, because the next one is on Wednesday, June 8th – 11am PST.<\/strong><\/p>\n

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Learn more from our previous webinar and check out the upcoming ones.<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Here are the slides that were shared during today’s webinar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n