{"id":2215,"date":"2010-07-02T13:34:01","date_gmt":"2010-07-02T13:34:01","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=2215"},"modified":"2010-07-02T13:34:01","modified_gmt":"2010-07-02T13:34:01","slug":"ghetto-testing-a-cool-new-way-to-test-for-new-product-feasability","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ghetto-testing-a-cool-new-way-to-test-for-new-product-feasability\/","title":{"rendered":"Dry Testing &#8211; A Cool New Way to Test for New Product Feasability"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2216 size-thumbnail\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"iStock_000011420869XSmall\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/07\/istock_000011420869xsmall-150x150.jpg\" alt=\"image\" width=\"150\" height=\"150\" \/>There are many creative low cost ways to get some really terrific behavior based research done these days. \u00a0Tim O\u2019Connor, CMO\u00a0of\u00a0PCDI\/Ashworth our guest columnist on Research Access calls it &#8220;Dry Testing.&#8221;<\/p>\n<p>Basically, instead of asking people about what they&#8217;ve done or what they might do, you are drawing them in with an ad for an offer, taking them to a landing page describing the offer and then asking some questions around that. \u00a0Now you might already be thinking that this might sound a little shady &#8212; a sort of bait and switch technique. \u00a0But it isn&#8217;t. \u00a0In his article Tim outlines some FTC guidelines and then shows you exactly how to create this type of survey yourself.<\/p>\n<blockquote><p><em>&#8220;The Federal Trade Commission is normally OK with tests like this, so long as four conditions are met:<\/em><\/p>\n<ul>\n<li><em>No representation is made that the product definitely will be produced.<\/em><\/li>\n<li><em>There must be adequate notice of the conditional nature of the offer.<\/em><\/li>\n<li><em>Those who order are promptly informed if it is not produced.<\/em><\/li>\n<li><em>There can be no substitution of another product.&#8221;<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>Click here to get your Dry Testing How to checklist<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many creative low cost ways to get some really terrific behavior based research done these days. \u00a0Tim O\u2019Connor, [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dry Testing - A Cool New Way to Test for New Product Feasability | QuestionPro<\/title>\n<meta name=\"description\" content=\"There are many creative low cost ways to get some really terrific behavior based research done these days. \u00a0Tim O\u2019Connor, CMO\u00a0of\u00a0PCDI\/Ashworth our guest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/ghetto-testing-a-cool-new-way-to-test-for-new-product-feasability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dry Testing - A Cool New Way to Test for New Product Feasability | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"There are many creative low cost ways to get some really terrific behavior based research done these days. \u00a0Tim O\u2019Connor, CMO\u00a0of\u00a0PCDI\/Ashworth our guest\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/ghetto-testing-a-cool-new-way-to-test-for-new-product-feasability\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-02T13:34:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/07\/istock_000011420869xsmall-150x150.jpg\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ghetto-testing-a-cool-new-way-to-test-for-new-product-feasability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ghetto-testing-a-cool-new-way-to-test-for-new-product-feasability\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"Dry Testing &#8211; 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