{"id":2226,"date":"2010-07-04T07:23:18","date_gmt":"2010-07-04T07:23:18","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=2226"},"modified":"2023-05-15T07:21:22","modified_gmt":"2023-05-15T07:21:22","slug":"what-role-does-a-companys-personality-play-when-customers-are-choosing","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/what-role-does-a-companys-personality-play-when-customers-are-choosing\/","title":{"rendered":"What Role Does a Company’s Personality Play When Customers Are Choosing?"},"content":{"rendered":"

\"image\"<\/p>\n

I’ve just finished reading Joseph Jaffee’s <\/a>new book “Flip the Funnel<\/a><\/em>“<\/a>. \u00a0 This is not a book for the faint of heart or corporate culture and policy. \u00a0If you haven’t gotten your hands on the book – take a peek at his blog “Jaffee Juice<\/a>“. \u00a0This guy is so completely irreverent that you’ll either love his honest, snarky style or you’ll find him utterly inappropriate.<\/p>\n

But make no mistake. \u00a0Jaffee is telling it like it is. \u00a0He is calling out every CEO out there that likes to SAY that he is focused on the customer – but actually goes out of his way to make \u00a0it freaking impossible for their customers to purchase anything from them.<\/p>\n

Take poor Tony Hayward<\/a> (the BP CEO) whose found himself in completely unfamiliar corporate communications waters. \u00a0Please — take him. \u00a0Put him somewhere but off camera. \u00a0Because our BS meter is so finely tuned that we can’t stand another suit-wearin’, sound bite spewing guy feeling us feces in the form of marketing message.<\/p>\n

Is there a way to be authentic, real, honest and yet run a profitable, growing company?<\/p>\n

Survey Analytics CEO is Fresh, Real and Telling it Like it Is<\/strong><\/p>\n

A little while ago, I got an email from Vivek Bhaskaran<\/a>, CEO of Survey Analytics and our fair QuestionPro online survey software. \u00a0He’d done a profile interview for a local Seatltle Tech publication. \u00a0I’ve known Vivek for a couple of years — but I didn’t know that much about him. \u00a0So I enjoyed the profile. \u00a0But what I really enjoyed was the way he was so completely himself. \u00a0I dare you to read this article and find a single cliche — you won’t find one.<\/p>\n

My favorite quote in the interview came after the interviewer asked him if he had ever taken in outside capital and his response was “No, we make money.” \u00a0Simple as that.<\/p>\n

Businesses Don’t Make Decisions — People Make Decisions<\/strong><\/p>\n

You know you’re getting old when you start creating quotes and phrases from your experience. \u00a0 One of my favorites is “Businesses don’t make decisions — PEOPLE make decisions.” \u00a0It’s a reminder to me and to my clients that when we are surveying or selling and segmenting and analyzing according to department or title, that there are real people behind those answers.<\/p>\n

People run companies. \u00a0People choose companies to work with. \u00a0People will choose to work with people they like who are like them.<\/p>\n

We like to think that we make decisions based on logic and data. \u00a0But the latest brain science<\/a> proves that this is a myth.<\/p>\n

What about you? \u00a0Do you choose a supplier based on their personality or based on what they can do? \u00a0How do you choose?<\/p>\n

LEARN MORE ABOUT: Personality Survey<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve just finished reading Joseph Jaffee’s new book “Flip the Funnel“. \u00a0 This is not a book for the faint […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[428],"yoast_head":"\nWhat Role Does a Company's Personality Play When Customers Are Choosing? | QuestionPro<\/title>\n<meta name=\"description\" content=\"I've just finished reading Joseph Jaffee's new book "Flip the Funnel". \u00a0 This is not a book for the faint of heart or corporate culture and policy. \u00a0If\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/what-role-does-a-companys-personality-play-when-customers-are-choosing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Role Does a Company's Personality Play When Customers Are Choosing? 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