{"id":23093,"date":"2016-05-05T08:00:46","date_gmt":"2016-05-05T15:00:46","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=23093"},"modified":"2016-05-05T08:00:46","modified_gmt":"2016-05-05T15:00:46","slug":"measuring-culture-5-attributes-and-questions-that-help-you-define-strong-and-weak-cultures","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/measuring-culture-5-attributes-and-questions-that-help-you-define-strong-and-weak-cultures\/","title":{"rendered":"Measuring Culture: 5 Attributes and Questions That Help You Define Strong and Weak Cultures"},"content":{"rendered":"

\"Measuring<\/a>There is growing evidence<\/a> that organizational culture matters more than it ever has, hence why you should be measuring culture. It might just be one of the last remaining places where you company can derive a true competitive advantage. Competitors can quickly copy your products, your processes, and even your cool new business model\u2014but it\u2019s harder to copy a culture.<\/p>\n

Once organizations realize this, they turn and face their culture with a sense of almost embarrassed urgency. They can\u2019t believe they were just letting that mediocre culture sit there without doing anything for all these years, but that\u2019s going to change. Quick, get a culture assessment, run an employee engagement survey\u2014someone tell us what we need to do to make our culture better!<\/p>\n

But before you subject your people to one more survey, I want you to answer one question first: what will make your culture strong?<\/p>\n

Most of the surveys out there tell you one of two things: (a) how \u201cgood\u201d your culture is, based on whatever criteria the consultants think will impress you; or (b) how happy your employees are with the way you run things. Those data can be useful, but they will never tell you what makes your culture strong.<\/strong><\/p>\n

To get that, you need to start with what is. Not good, or happy, or unfavorable\u2014just what is. What is it REALLY like to work there, based on criteria that your employees will intuitively understand and connect to as human beings.<\/p>\n

That\u2019s what we measure in our Workplace Genome<\/a> assessment. For example, take the ever-popular topic of innovation. We all want a \u201cculture of innovation,\u201d right? Well, it\u2019s not that simple. Our assessment gives you data on 8 different building blocks related to innovation, including:<\/p>\n