{"id":2321,"date":"2010-07-09T19:31:59","date_gmt":"2010-07-09T19:31:59","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=2321"},"modified":"2010-07-09T19:31:59","modified_gmt":"2010-07-09T19:31:59","slug":"dont-make-this-mistake-when-choosing-a-rating-scale","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/dont-make-this-mistake-when-choosing-a-rating-scale\/","title":{"rendered":"Don&#8217;t Make This Mistake When Choosing a Rating Scale"},"content":{"rendered":"<p>A critical component of questionnaire design is choosing a rating scale. \u00a0 This is just one more reason that it&#8217;s a good idea to use the question and scale libraries that QuestionPro and Survey Analytics features &#8212; you can&#8217;t go wrong.<\/p>\n<p>Of course, you might want to customize that scale by using anchored text above the rating numbers. \u00a0 Here is an example:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/07\/rating-scale.jpg\" rel=\"attachment wp-att-2323\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2323 size-full\" title=\"rating scale\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/07\/rating-scale.jpg\" alt=\"image\" width=\"771\" height=\"143\" \/><\/a><\/p>\n<p>But then you get people who just take it too far and then confuse the respondent.<\/p>\n<p>Mike Pritchard, from 5 Circles Research outlines some wonderful comparisons between Net Promoter rating scales and satisfaction rating scales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A critical component of questionnaire design is choosing a rating scale. \u00a0 This is just one more reason that it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don&#039;t Make This Mistake When Choosing a Rating Scale | QuestionPro<\/title>\n<meta name=\"description\" content=\"A critical component of questionnaire design is choosing a rating scale. \u00a0 This is just one more reason that it&#039;s a good idea to use the question and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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