Neuromarketing<\/a>” and it shows the actual biometric readings from both men and women and their reaction to Tony Hayward’s speech after the oil spill. \u00a0Please note that this was NOT a reading of men and women turning knobs — these “respondents” were actually hooked up to biometric sensors that measured their heart rate and sweat and other biometric readings.<\/p>\nWhile having respondents hooked up to equipment doesn’t quite qualify as market research the way we’ve known it in the past — how long before this idea of asking questions becomes obsolete?<\/p>\n","protected":false},"excerpt":{"rendered":"
If you haven’t done much reading on Neuromarketing, I’d recommend that you pick up any or all of these books […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"\n
What's the Intersection of Neuromarketing and Market Research? | QuestionPro<\/title>\n<meta name=\"description\" content=\"If you haven't done much reading on Neuromarketing, I'd recommend that you pick up any or all of these books -- because you'll need it. Neuromarketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/whats-the-intersection-of-neuromarketing-and-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's the Intersection of Neuromarketing and Market Research? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"If you haven't done much reading on Neuromarketing, I'd recommend that you pick up any or all of these books -- because you'll need it. 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If you haven’t done much reading on Neuromarketing, I’d recommend that you pick up any or all of these books — because you’ll need it.<\/p>\n