{"id":2365,"date":"2010-07-23T16:16:51","date_gmt":"2010-07-23T16:16:51","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=2365"},"modified":"2023-05-29T11:40:59","modified_gmt":"2023-05-29T11:40:59","slug":"response-style-bias-and-how-to-overcome-it","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/response-style-bias-and-how-to-overcome-it\/","title":{"rendered":"Response Style Bias and How to Overcome It"},"content":{"rendered":"

\"HappyA few weeks ago, Research Access had an article that talked about cleaning data from panels. \u00a0One of the methods was to remove all the “extreme” responses that\u00a0occurred\u00a0in rating scales. \u00a0If you’ve ever received a survey with too many matrix rating questions and then mindlessly checked all the lowest ratings, mid-ratings or high ratings — you know who you are and you know what I’m talking about.<\/p>\n

This put a bug in my mind about those people who never give the highest rating — or those people who consistently give a high rating. \u00a0In many ways, they are no better than those panelists who were mindlessly answering their survey. \u00a0In other words — their responses were suspect in being valid answers to help us make a decision.<\/p>\n

Then I ran into this article by Jeff Henning<\/a> and realized that I wasn’t the only one thinking about this. \u00a0In fact, people much smarter than I’ll ever be have done loads of research on the topic and have come up with several solutions that I’m going to show you here.<\/p>\n

Henning’s article actually gets into the discussion about cultural response bias, and you can read more about that in his article. \u00a0The following are question types<\/a> that Henning listed that will help you overcome general response style research bias<\/a>:<\/p>\n

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