

{"id":25397,"date":"2016-06-14T06:00:31","date_gmt":"2016-06-14T13:00:31","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=25397"},"modified":"2026-10-13T06:28:27","modified_gmt":"2026-10-13T13:28:27","slug":"open-ended-comments-on-surveys","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/","title":{"rendered":"Open-Ended Comments on Surveys: What They Are and How to Use Them"},"content":{"rendered":"\n<p>Open-ended comments on surveys give respondents room to answer in their own words instead of picking from a list. A single text box can surface a complaint, a compliment, or an idea that a rating scale would never catch.<\/p>\n\n\n\n<p>Most surveys lean on closed-ended questions because they are fast to analyze. But a score alone rarely explains why a customer rated an experience a 6 instead of a 9, or why an employee feels disengaged. Most<a href=\"https:\/\/www.questionpro.com\/survey-software\/\"> online survey software<\/a> supports both formats side by side.<\/p>\n\n\n\n<p>This guide covers what open-ended comments are, how they differ from closed questions, real examples you can use, and how to turn free-text feedback into insight your team can act on.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are open-ended comments on surveys?<\/strong><\/h2>\n\n\n\n<p>Open-ended comments on surveys are free-text responses that respondents write in their own words instead of selecting from fixed answer choices. There is no predetermined list of options, so the respondent decides what to say and how much detail to include.<\/p>\n\n\n\n<p>This format matters most when you need the reason behind a number. A satisfaction score tells you a customer is unhappy. An open-ended comment tells you the delivery arrived three days late, or that a support agent solved the issue in one call.<\/p>\n\n\n\n<p>An open-ended question and an open-ended comment are closely related but not identical. The question is the prompt itself, such as &#8220;What could we improve?&#8221; The comment is the actual text the respondent submits in response.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Open-ended vs closed-ended survey comments<\/strong><\/h2>\n\n\n\n<p>Confusing these two formats is common, and the choice changes what your data can tell you. Closed-ended questions restrict answers to a fixed set of choices, such as a rating scale or a multiple-choice list. Open-ended formats let the respondent write freely, with no boundaries on wording or length.<\/p>\n\n\n\n<p>Here is how the two compare side by side.<\/p>\n\n\n\n<div style=\"overflow-x:auto; width:100%; margin:1.5rem 0;\">\n  <table style=\"border-collapse:collapse; width:100%; min-width:750px; table-layout:fixed;\">\n    <thead>\n      <tr>\n        <th style=\"background:#1a2b5e; color:#fff; padding:10px 14px; border:1px solid #C5CFE8; font-size:18px; text-align:left; width:22%; font-weight:bold;\">Aspect<\/th>\n        <th style=\"background:#162450; color:#fff; padding:10px 14px; border:1px solid #C5CFE8; font-size:18px; text-align:left; width:39%; font-weight:bold;\">Open-ended comments<\/th>\n        <th style=\"background:#1a2b5e; color:#fff; padding:10px 14px; border:1px solid #C5CFE8; font-size:18px; text-align:left; width:39%; font-weight:bold;\">Closed-ended questions<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Response format<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Free text, written by the respondent<\/td>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Fixed choices, such as ratings or multiple choice<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Data type<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Qualitative, rich in detail<\/td>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Quantitative, easy to tally<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Analysis effort<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Requires coding, sentiment analysis, or AI text analysis<\/td>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Fast to chart and compare<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Best use<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Uncovering the reason behind a score<\/td>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Measuring the score itself<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Respondent effort<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Higher, takes more time to answer<\/td>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Lower, quick to complete<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<p>Most well-built surveys use both formats together. A closed question sets the scale, and a linked open-ended comment explains the reasoning behind it. For a deeper breakdown of when to use each, see this comparison of<a href=\"https:\/\/www.questionpro.com\/blog\/open-ended-vs-close-ended-questions\/\"> open-ended vs. closed-ended questions<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why open-ended comments matter for customer and employee feedback<\/strong><\/h2>\n\n\n\n<p>Open-ended comments matter because they surface information you never thought to ask about. A single free-text field can reveal a bug report, a pricing objection, or a genuine compliment, all in the respondent&#8217;s own words.<\/p>\n\n\n\n<p>Here is what open-ended feedback typically uncovers that closed questions miss:<\/p>\n\n\n\n<ul>\n<li>Root causes behind an unusually high or low score<\/li>\n\n\n\n<li>Unprompted product ideas and feature requests<\/li>\n\n\n\n<li>Specific praise you can share with the team responsible<\/li>\n\n\n\n<li>Early warning signs before a customer or employee disengages<\/li>\n\n\n\n<li>The exact language people use, which is useful for support scripts and marketing copy<\/li>\n<\/ul>\n\n\n\n<p>These comments are also the raw material for<a href=\"https:\/\/www.questionpro.com\/blog\/customer-sentiment\/\"> customer sentiment<\/a> analysis. Sentiment scoring depends on respondents writing freely, since a fixed rating scale gives the tool nothing to interpret.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Examples of open-ended comment questions<\/strong><\/h2>\n\n\n\n<p>The strongest open-ended comment questions are specific enough to guide a useful answer, without boxing the respondent into a script. Vague prompts get vague replies.<\/p>\n\n\n\n<p>Below are examples grouped by common use case.<\/p>\n\n\n\n<div style=\"overflow-x:auto; width:100%; margin:1.5rem 0;\">\n  <table style=\"border-collapse:collapse; width:100%; min-width:650px; table-layout:fixed;\">\n    <thead>\n      <tr>\n        <th style=\"background:#1a2b5e; color:#fff; padding:10px 14px; border:1px solid #C5CFE8; font-size:18px; text-align:left; width:35%; font-weight:bold;\">Use case<\/th>\n        <th style=\"background:#162450; color:#fff; padding:10px 14px; border:1px solid #C5CFE8; font-size:18px; text-align:left; width:65%; font-weight:bold;\">Example open-ended comment question<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Customer experience<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">What is the main reason for your rating?<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Employee feedback<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">What would make your work easier this quarter?<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Product feedback<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">What almost stopped you from completing your purchase today?<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Support interactions<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">What could the agent have done differently?<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background:#ffffff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Catch-all comment box<\/td>\n        <td style=\"background:#f0f4ff; padding:9px 14px; border:1px solid #E5E7EB; font-size:16px; vertical-align:top; font-weight:normal; word-wrap:break-word;\">Is there anything else you would like us to know?<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<p>A catch-all comment box near the end of a survey is worth including even without a specific question in mind. It gives respondents a place to flag something you never thought to ask about, including feedback on the survey itself. This is one reason<a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\"> open-ended questions<\/a> remain a standard part of most questionnaire designs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why open-ended comments are hard to analyze<\/strong><\/h2>\n\n\n\n<p>Open-ended comments are harder to analyze because there is no fixed scale to average or chart. Every response has to be read, categorized, or processed with text analysis software before it becomes usable data.<\/p>\n\n\n\n<p>Respondents also answer these questions less often than closed ones. According to<a href=\"https:\/\/www.pewresearch.org\/decoded\/2021\/10\/14\/why-do-some-open-ended-survey-questions-result-in-higher-item-nonresponse-rates-than-others\/\"> Pew Research Center<\/a>, nonresponse rates for open-ended questions on its American Trends Panel average around 18%, with some questions skipped by more than half of respondents, compared with just 1% to 2% for closed-ended items on the same surveys.<\/p>\n\n\n\n<p>Volume compounds the problem. A survey with a few hundred closed-ended responses is simple to chart in minutes. A few hundred open-ended comments take hours to read manually, and a few thousand make manual review unrealistic without help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to analyze open-ended survey comments<\/strong><\/h2>\n\n\n\n<p>There is no single correct way to analyze open-ended comments. The right method depends on your response volume, how urgently you need answers, and how much nuance the topic requires.<\/p>\n\n\n\n<p>Here are four common approaches, ordered by increasing scale:<\/p>\n\n\n\n<ol>\n<li><strong>Manual reading and tagging.<\/strong><br>Works well for small samples, under a few hundred responses. A person reads each comment and notes recurring themes by hand.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><strong>Verbatim coding.<\/strong><br>Each response is assigned to a small set of predefined categories, turning free text into countable data you can chart like a closed-ended question.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\">\n<li><strong>Sentiment analysis.<\/strong><br>Software scores each comment as positive, negative, or neutral, which is useful for spotting shifts over time without reading every word.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\">\n<li><strong>AI-powered topic modeling.<\/strong><br>Machine learning clusters comments into themes automatically, which scales to thousands of responses without a manual coding pass.<\/li>\n<\/ol>\n\n\n\n<p>Most teams start with manual reading and move toward AI-assisted methods as volume grows. General-purpose<a href=\"https:\/\/www.questionpro.com\/blog\/text-analysis-tools\/\"> text analysis tools<\/a> now combine several of these methods, from word clouds to automated theme clustering, in a single dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common mistakes to avoid with open-ended comments<\/strong><\/h2>\n\n\n\n<p>A few avoidable mistakes turn rich, open-ended data into wasted respondent effort. Watch for these before your next survey goes live.<\/p>\n\n\n\n<ul>\n<li>Asking too many open-ended questions in one survey, which raises abandonment<\/li>\n\n\n\n<li>Leaving the prompt too vague, such as &#8220;Any comments?&#8221; when a specific question works better<\/li>\n\n\n\n<li>Ignoring comments after collection because reading them feels time-consuming<\/li>\n\n\n\n<li>Sharing raw comments across the company without removing personally identifiable details<\/li>\n\n\n\n<li>Treating one loud comment as representative of every respondent<\/li>\n<\/ul>\n\n\n\n<p>Good<a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\"> survey design<\/a> practices, such as placing one open-ended question per section rather than clustering them, help avoid most of these problems before they start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How QuestionPro helps you act on open-ended comments<\/strong><\/h2>\n\n\n\n<p>QuestionPro brings free-text analysis into the same dashboard as closed-ended results, so a sentiment shift and a score movement show up together instead of in separate reports. From inside a survey&#8217;s results, a team can:<\/p>\n\n\n\n<ul>\n<li>Filter<a href=\"https:\/\/www.questionpro.com\/help\/open-ended-text-data-analysis.html\"> open-ended text responses<\/a> by segment, such as region or customer tier<\/li>\n\n\n\n<li>Run<a href=\"https:\/\/www.questionpro.com\/blog\/text-analysis-surveys-questionpro-bi\/\"> AI-powered text analysis<\/a> to group thousands of comments into themes without a manual coding pass<\/li>\n<\/ul>\n\n\n\n<p>This matters most once comment volume grows past a few hundred responses, when manual reading stops being practical, and a coding backlog starts to form.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Getting more value from the comments you already collect<\/strong><\/h2>\n\n\n\n<p>Most organizations already ask for open-ended feedback somewhere in their surveys. The gap is usually not collection, it is follow-through. Reviewing comments on a regular schedule, even monthly, turns a folder of text into a habit of small, steady improvements.<\/p>\n\n\n\n<p>The businesses that get the most from this data treat it the same way they treat their quantitative metrics: reviewed on a cadence, shared across teams, and tied back to specific changes. A comment that never gets read is no better than a question that was never asked.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/25397&amp;lang=en&amp;cat=cx-2|survey-software\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1791896939822\"><strong class=\"schema-faq-question\"><strong>How many open-ended comment questions should a survey include?<\/strong><\/strong> <p class=\"schema-faq-answer\">Most survey researchers recommend one or two per survey. Adding more raises abandonment rates significantly, since free-text answers take longer to write than selecting a rating or a multiple-choice option.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791896947759\"><strong class=\"schema-faq-question\"><strong>Are open-ended survey comments anonymous?<\/strong><\/strong> <p class=\"schema-faq-answer\">It depends on how the survey is configured. Many platforms let you collect comments without linking them to a name or email, but internal identifiers like employee ID or account number can still make a respondent identifiable.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791896955767\"><strong class=\"schema-faq-question\"><strong>Can AI fully replace manual reading of open-ended comments?<\/strong><\/strong> <p class=\"schema-faq-answer\">Not entirely. AI tools are strong at sorting volume and flagging sentiment shifts, but a person should still spot-check samples, since automated tools can miss sarcasm, context, or industry-specific phrasing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791896964559\"><strong class=\"schema-faq-question\"><strong>What is a good response rate for an open-ended comment question?<\/strong><\/strong> <p class=\"schema-faq-answer\">There is no universal benchmark, but expect noticeably lower completion rates than for closed-ended items on the same survey. A well-worded, specific prompt placed early in the survey typically gets more complete answers than a vague one placed at the end.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791896972647\"><strong class=\"schema-faq-question\"><strong>Should open-ended comment questions be required or optional?<\/strong><\/strong> <p class=\"schema-faq-answer\">Optional is generally the better choice. Forcing a response often produces low-effort filler text like &#8220;n\/a&#8221; or a single word, which adds noise to your dataset without adding any real insight.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Open-ended comments on surveys give respondents room to answer in their own words instead of picking from a list. A [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":1120454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"open-ended comments on surveys","_yoast_wpseo_title":"Open-Ended Comments on Surveys: Meaning, Examples & Uses","_yoast_wpseo_metadesc":"See what open-ended comments on surveys are, how they differ from closed questions, and how to turn free-text feedback into action.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170,187],"tags":[369,717],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open-Ended Comments on Surveys: Meaning, Examples &amp; Uses<\/title>\n<meta name=\"description\" content=\"See what open-ended comments on surveys are, how they differ from closed questions, and how to turn free-text feedback into action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open-Ended Comments on Surveys: Meaning, Examples &amp; Uses\" \/>\n<meta property=\"og:description\" content=\"See what open-ended comments on surveys are, how they differ from closed questions, and how to turn free-text feedback into action.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-14T13:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T13:28:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/06\/open-ended-comments-on-surveys.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1255\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Santa Rimsevica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Santa Rimsevica\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/\"},\"author\":{\"name\":\"Santa Rimsevica\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e14a135b182085c87cbbc4da0d0a3638\"},\"headline\":\"Open-Ended Comments on Surveys: What They Are and How to Use Them\",\"datePublished\":\"2016-06-14T13:00:31+00:00\",\"dateModified\":\"2026-10-13T13:28:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/\"},\"wordCount\":1529,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Data\",\"survey data\"],\"articleSection\":[\"CX\",\"Surveys\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/\",\"name\":\"Open-Ended Comments on Surveys: Meaning, Examples & Uses\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2016-06-14T13:00:31+00:00\",\"dateModified\":\"2026-10-13T13:28:27+00:00\",\"description\":\"See what open-ended comments on surveys are, how they differ from closed questions, and how to turn free-text feedback into action.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896939822\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896947759\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896955767\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896964559\"},{\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896972647\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Surveys\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/survey-software\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Open-Ended Comments on Surveys: What They Are and How to Use Them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e14a135b182085c87cbbc4da0d0a3638\",\"name\":\"Santa Rimsevica\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/961ff268e4e1b8ff275f7f4ef03b5983?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/961ff268e4e1b8ff275f7f4ef03b5983?s=96&d=mm&r=g\",\"caption\":\"Santa Rimsevica\"},\"description\":\"Customer Engagement Specialist for New Product and Service Development.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/santa\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896939822\",\"position\":1,\"url\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896939822\",\"name\":\"How many open-ended comment questions should a survey include?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most survey researchers recommend one or two per survey. Adding more raises abandonment rates significantly, since free-text answers take longer to write than selecting a rating or a multiple-choice option.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896947759\",\"position\":2,\"url\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896947759\",\"name\":\"Are open-ended survey comments anonymous?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on how the survey is configured. Many platforms let you collect comments without linking them to a name or email, but internal identifiers like employee ID or account number can still make a respondent identifiable.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896955767\",\"position\":3,\"url\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896955767\",\"name\":\"Can AI fully replace manual reading of open-ended comments?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not entirely. AI tools are strong at sorting volume and flagging sentiment shifts, but a person should still spot-check samples, since automated tools can miss sarcasm, context, or industry-specific phrasing.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896964559\",\"position\":4,\"url\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896964559\",\"name\":\"What is a good response rate for an open-ended comment question?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no universal benchmark, but expect noticeably lower completion rates than for closed-ended items on the same survey. A well-worded, specific prompt placed early in the survey typically gets more complete answers than a vague one placed at the end.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896972647\",\"position\":5,\"url\":\"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896972647\",\"name\":\"Should open-ended comment questions be required or optional?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Optional is generally the better choice. Forcing a response often produces low-effort filler text like \\\"n\/a\\\" or a single word, which adds noise to your dataset without adding any real insight.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Open-Ended Comments on Surveys: Meaning, Examples & Uses","description":"See what open-ended comments on surveys are, how they differ from closed questions, and how to turn free-text feedback into action.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/","og_locale":"en_US","og_type":"article","og_title":"Open-Ended Comments on Surveys: Meaning, Examples & Uses","og_description":"See what open-ended comments on surveys are, how they differ from closed questions, and how to turn free-text feedback into action.","og_url":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2016-06-14T13:00:31+00:00","article_modified_time":"2026-10-13T13:28:27+00:00","og_image":[{"width":1255,"height":705,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/06\/open-ended-comments-on-surveys.jpg","type":"image\/jpeg"}],"author":"Santa Rimsevica","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Santa Rimsevica","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/"},"author":{"name":"Santa Rimsevica","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e14a135b182085c87cbbc4da0d0a3638"},"headline":"Open-Ended Comments on Surveys: What They Are and How to Use Them","datePublished":"2016-06-14T13:00:31+00:00","dateModified":"2026-10-13T13:28:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/"},"wordCount":1529,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"keywords":["Data","survey data"],"articleSection":["CX","Surveys"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/","url":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/","name":"Open-Ended Comments on Surveys: Meaning, Examples & Uses","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2016-06-14T13:00:31+00:00","dateModified":"2026-10-13T13:28:27+00:00","description":"See what open-ended comments on surveys are, how they differ from closed questions, and how to turn free-text feedback into action.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896939822"},{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896947759"},{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896955767"},{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896964559"},{"@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896972647"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Surveys","item":"https:\/\/www.questionpro.com\/blog\/category\/survey-software\/"},{"@type":"ListItem","position":3,"name":"Open-Ended Comments on Surveys: What They Are and How to Use Them"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e14a135b182085c87cbbc4da0d0a3638","name":"Santa Rimsevica","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/961ff268e4e1b8ff275f7f4ef03b5983?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/961ff268e4e1b8ff275f7f4ef03b5983?s=96&d=mm&r=g","caption":"Santa Rimsevica"},"description":"Customer Engagement Specialist for New Product and Service Development.","url":"https:\/\/www.questionpro.com\/blog\/author\/santa\/"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896939822","position":1,"url":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896939822","name":"How many open-ended comment questions should a survey include?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Most survey researchers recommend one or two per survey. Adding more raises abandonment rates significantly, since free-text answers take longer to write than selecting a rating or a multiple-choice option.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896947759","position":2,"url":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896947759","name":"Are open-ended survey comments anonymous?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It depends on how the survey is configured. Many platforms let you collect comments without linking them to a name or email, but internal identifiers like employee ID or account number can still make a respondent identifiable.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896955767","position":3,"url":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896955767","name":"Can AI fully replace manual reading of open-ended comments?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Not entirely. AI tools are strong at sorting volume and flagging sentiment shifts, but a person should still spot-check samples, since automated tools can miss sarcasm, context, or industry-specific phrasing.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896964559","position":4,"url":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896964559","name":"What is a good response rate for an open-ended comment question?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There is no universal benchmark, but expect noticeably lower completion rates than for closed-ended items on the same survey. A well-worded, specific prompt placed early in the survey typically gets more complete answers than a vague one placed at the end.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896972647","position":5,"url":"https:\/\/www.questionpro.com\/blog\/open-ended-comments-on-surveys\/#faq-question-1791896972647","name":"Should open-ended comment questions be required or optional?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Optional is generally the better choice. Forcing a response often produces low-effort filler text like \"n\/a\" or a single word, which adds noise to your dataset without adding any real insight.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/06\/open-ended-comments-on-surveys-600x400.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/06\/open-ended-comments-on-surveys-600x600.jpg","author_info":{"display_name":"Santa Rimsevica","author_link":"https:\/\/www.questionpro.com\/blog\/author\/santa\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/25397"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=25397"}],"version-history":[{"count":4,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/25397\/revisions"}],"predecessor-version":[{"id":1120470,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/25397\/revisions\/1120470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/1120454"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=25397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=25397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=25397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}