{"id":2638,"date":"2010-08-05T18:41:31","date_gmt":"2010-08-06T01:41:31","guid":{"rendered":"http:\/\/www.questionpro.com\/2010\/08\/05\/paper-survey-are-finally-dead\/"},"modified":"2010-08-05T18:41:31","modified_gmt":"2010-08-06T01:41:31","slug":"paper-survey-are-finally-dead","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/","title":{"rendered":"Paper Surveys are finally dead"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.surveyanalytics.com\/images\/screenshot\/screenshot-103.gif\" alt=\"Paper Surveys are finally dead\" width=\"300\" height=\"187\" \/>Paper Surveys are finally dead<\/h3>\n<p>The prediction that paper surveys are finally dead is \u00a0a bold one, but I think I can make it safely &#8211; the iPad will change the Field Survey business. I recently penned my thoughts on <a href=\"http:\/\/www.research-live.com\/comment\/will-the-ipad-kill-the-paper-survey?\/4003283.article\">Research Magazine<\/a>.<\/p>\n<p>Here is my synopsis:<\/p>\n<ul>\n<li>Field Surveys \/ Mall Intercept is needed &#8211; 75% of all purchasing decisions are made in-store<\/li>\n<li>They are expensive\/low margin business &#8211; so any gain in technology will add to the bottom-line.<\/li>\n<li>iPad &#8211; Its sexy, its cool &#8211; Its connected<\/li>\n<li>Throw away the paper-clip &#8211; get an iPad and run a survey on that!<\/li>\n<\/ul>\n<p>Here is a link to the full article:<\/p>\n<p><a href=\"http:\/\/www.research-live.com\/comment\/will-the-ipad-kill-the-paper-survey?\/4003283.article\">http:\/\/www.research-live.com\/comment\/will-the-ipad-kill-the-paper-survey?\/4003283.article<\/a><\/p>\n<p>If you want to take the Survey Analytics iPad app for a drive go here:<\/p>\n<p><a href=\"https:\/\/www.surveyanalytics.com\/field-surveys\/index.html\">https:\/\/www.surveyanalytics.com\/field-surveys\/index.html<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paper Surveys are finally dead The prediction that paper surveys are finally dead is \u00a0a bold one, but I think [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[188],"tags":[290,829,377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paper Surveys are finally dead | QuestionPro<\/title>\n<meta name=\"description\" content=\"Paper Surveys are finally dead is a bold prediction, but I think I can make it safely - the iPad will change the Field Survey business. Read more why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paper Surveys are finally dead | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Paper Surveys are finally dead is a bold prediction, but I think I can make it safely - the iPad will change the Field Survey business. Read more why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-06T01:41:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.surveyanalytics.com\/images\/screenshot\/screenshot-103.gif\" \/>\n<meta name=\"author\" content=\"Vivek Bhaskaran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vivek Bhaskaran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/\"},\"author\":{\"name\":\"Vivek Bhaskaran\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/390ab9de2ef0555603e5730348b70448\"},\"headline\":\"Paper Surveys are finally dead\",\"datePublished\":\"2010-08-06T01:41:31+00:00\",\"dateModified\":\"2010-08-06T01:41:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Online Surveys\",\"Paper surveys\",\"Top10\"],\"articleSection\":[\"Academic Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/paper-survey-are-finally-dead\/\",\"name\":\"Paper Surveys are finally dead | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2010-08-06T01:41:31+00:00\",\"dateModified\":\"2010-08-06T01:41:31+00:00\",\"description\":\"Paper Surveys are finally dead is a bold prediction, but I think I can make it safely - the iPad will change the Field Survey business. 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