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The best decisions in business are not the ones that are guesses. They are well researched, calculated and data-oriented decisions made with a clear objective.<\/p>\n
This is particularly true in today\u2019s age of booming India \u2013 the world\u2019s 4th<\/sup> largest startup hub. While most entrepreneurs may start with the assumption that word of mouth and \u201cGoogling\u201d might be enough to kick-start their product launch, they soon realise that they will need boots on the ground to get hold on some real and concrete data. However, thanks to platforms like QuestionPro, market research too can be done online and rather effortlessly and much more affordably.<\/p>\n Online market research is critical for startup success, just as much as a steering wheel is to a ship.<\/p>\n Entrepreneurs have ground breaking solutions to sticky problems but without knowing where to dump their goods, they will be practically playing a blind game. They can\u2019t identify clearly enough who your potential customers might be in this cloudy market and your customers too cannot see you and hence remain unaware.<\/p>\n Because, while fresh ideas are great, their market may not respond the way they expected. This is due to a lack of research on the markets while determining which segment to penetrate and how to get the right messaging product or service that may resonate better with the consumers there.<\/p>\n