

{"id":28030,"date":"2016-08-10T06:00:23","date_gmt":"2016-08-10T13:00:23","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=28030"},"modified":"2023-08-24T06:41:51","modified_gmt":"2023-08-24T06:41:51","slug":"community-insight-tool","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/","title":{"rendered":"Drive Innovation with a Community Insight Tool: A 3 Step Process"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Community Insight Tool<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/08\/bigstock-Bulb-light-idea-78799814-450x349.jpg\" alt=\"Drive Innovation with a Community Insight Tool: A 3 Step Process\" class=\"wp-image-28043\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Amongst other things, a <a href=\"https:\/\/www.questionpro.com\/communities\/\" target=\"_blank\" rel=\"noopener\">community insight tool<\/a> is key for idea generation and collaboration amongst the members. These members, who are your customers or a subset of consumers, have powerful ideas that need to be tapped into and heard. Use the&nbsp;<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/consumer-insights-platform\/\" target=\"_blank\" rel=\"bookmark noopener\">Idea Board Crowdsourcing on Your Consumer Insights Platform<\/a>.&nbsp;<span style=\"font-weight: 400;\">Using these ideas, the insights gained will help improve the products offered by your company. Since you\u2019re hearing openly and directly from those buying your product, a community insights tool will help drive innovation and differentiate products from the competition. While this might seem daunting, it can be done in three simple steps.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/purchasing-process\/\">Purchasing Process<\/a> <\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/28030&amp;lang=en&amp;cat=survey-software\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><b>Step 1 &#8211; Ideas and Campaigns<\/b><\/p>\n\n\n\n<p>Using a community tool to help drive innovation starts with having a clean yet robust interface that members can use to post their ideas. These ideas can be honed and channeled by the use of campaigns that are set by the community manager. These campaigns can align with product initiatives within a company and can tie into the product roadmap. Thus, you\u2019re using the innovative power of the crowd to help drive insights.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1167\" height=\"651\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/08\/Step1.png\" alt=\"Community Insight Tool\" class=\"wp-image-28057\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>Step 2 &#8211; Ideation in Action<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"949\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/08\/Step2.png\" alt=\"Community Insight Tool\" class=\"wp-image-28063\"\/><\/figure><\/div>\n\n\n<p>Once ideas are posted by members, other members of the community can then vote an idea up or down. Basically, whether they like the idea or not. Think about it in terms of popularity. Then over time and as votes are casted, ideas with the most votes are bubbled up to the top of the list. Then from the best ideas, members can comment and provide feedback to enhance an already popular idea. This collaboration is key and is really what fuels innovation in a community insight tool.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><b>Step 3 &#8211; Evaluation and Prioritize<\/b><\/p>\n\n\n\n<p>Then once a member has posted an idea and the best ideas are bubbled up to the top, the community manager can then relay the status of that idea back to the member through a series of stages &#8211; Active, In-active, In Review, and Completed. This way the members know the status of an idea and more importantly, know that the ideas they are contributing are being heard by the community manager. This, in turn, enables and excites the members to want to post more ideas in the community portal. Also, people respond to incentives, so make sure you check out these <a href=\"https:\/\/www.questionpro.com\/blog\/insight-community-tips\/\" target=\"_blank\" rel=\"noopener\">insight community tips.&nbsp;<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"771\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/08\/Step3.png\" alt=\"Community Insight Tool\" class=\"wp-image-28069\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Crowdsourcing, open innovation, ideation\u2026 no matter the key buzzword at the given moment, a community insight tool will help you pave your product pipeline with ideas and features from your customers. You\u2019ll get answers to the questions you never thought to ask.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">Want more info? QuestionPro Communities is a purpose-built community insights panel solution. Our feature rich tool set is at your disposal to help you create engaged communities, collect real-time customer insights, and positively impact your business. Contact us today \u2013 <\/span><a href=\"mailto:communities@questionpro.com\"><span style=\"font-weight: 400;\">communities@questionpro.com<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.questionpro.com\/communities\/\"><span style=\"font-weight: 400;\">www.questionpro.com\/communities<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Community Insight Tool Amongst other things, a community insight tool is key for idea generation and collaboration amongst the members. [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":28043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive Innovation with a Community Insight Tool: A 3 Step Process | QuestionPro<\/title>\n<meta name=\"description\" content=\"Use community insight tool for idea generation and collaboration amongst the community members. This 3 step process will help you gather valuable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive Innovation with a Community Insight Tool: A 3 Step Process | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Use community insight tool for idea generation and collaboration amongst the community members. This 3 step process will help you gather valuable insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-10T13:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T06:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/08\/bigstock-Bulb-light-idea-78799814.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"893\" \/>\n\t<meta property=\"og:image:height\" content=\"692\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Fleetwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Fleetwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/\"},\"author\":{\"name\":\"Dan Fleetwood\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/7499f480697eead5b63ef9be6311175a\"},\"headline\":\"Drive Innovation with a Community Insight Tool: A 3 Step Process\",\"datePublished\":\"2016-08-10T13:00:23+00:00\",\"dateModified\":\"2023-08-24T06:41:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Surveys\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/community-insight-tool\/\",\"name\":\"Drive Innovation with a Community Insight Tool: A 3 Step Process | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2016-08-10T13:00:23+00:00\",\"dateModified\":\"2023-08-24T06:41:51+00:00\",\"description\":\"Use community insight tool for idea generation and collaboration amongst the community members. 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