{"id":2808,"date":"2010-08-11T07:46:04","date_gmt":"2010-08-11T07:46:04","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=2808"},"modified":"2010-08-11T07:46:04","modified_gmt":"2010-08-11T07:46:04","slug":"what-you-may-not-know-about-local-search-but-need-to-implement-now","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/what-you-may-not-know-about-local-search-but-need-to-implement-now\/","title":{"rendered":"What You May Not Know About Local Search – But Need to Implement NOW"},"content":{"rendered":"

\"targetYou don’t have to be an Search Engine or Marketing expert to understand the basic rule of marketing — it’s all about getting chosen. \u00a0But if your customers can’t find you – you won’t get chosen.<\/p>\n

Local Search Isn’t Just for Local Retailers<\/strong><\/p>\n

At a local conference sponsored by GetListed.org I picked up the following lessons that I’d like to share with you.<\/p>\n

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  1. Local search is INDEXED. \u00a0This means that if you want to get found, you need to be listed. \u00a0\u00a0Mike Blumenthal<\/a>,\u00a0and expert on local search said it best “Google is like a vacuum cleaner; it sucks in data and amplifies it.” \u00a0Please be sure to visit Mike’s<\/a> site<\/a> for slides.<\/li>\n
  2. The Trend is Toward “Decision” Engine.\u00a0Maryam Gholami, a product manager from\u00a0Bing.com<\/a> was there to explain exactly what “Decision Engine” meant. \u00a0Bing.com’s research showed that people were using search engines to decide on where to go and what to buy. \u00a0They also learned that not nearly enough businesses were listed in their data bases to make that effective. \u00a0“Every small business needs to get to the\u00a0Bing Local Listings Center and fill out a full profile.<\/li>\n
  3. Post Reviews\u00a0. \u00a0Every business should encourage their customers and clients to post reviews. \u00a0EVEN if you’re not a retail business. \u00a0Remember, local listings are indexed and searched. \u00a0Companies with a local listing, keyword rich description, reviews and pictures will give potential customers a more complete picture and show them that you are serious and REAL. \u00a0Another hint is to be sure to ask customers to rate you with the star ratings. \u00a0And don’t worry about bad reviews — they actually help you. \u00a0Would you really believe any company that had ALL positive reviews?!<\/li>\n
  4. Post Pictures.\u00a0Again, this isn’t just for the local folks to post pictures of their restaurants. \u00a0If you’re a consultant or business to business company, post pictures of your product or people using your service.<\/li>\n
  5. Consultants, Freelancers, and Home Offices Need to Post an Address.\u00a0There is no easy way to say this. \u00a0Search engines like real addresses. \u00a0They don’t like PO boxes. \u00a0Anita Campbell recommended going to a UPS store and getting a real address there (if you’re hesitant about posting your home address). \u00a0Another option is to use the address of a temporary office space – such as\u00a0Office Space Co-Working<\/a> which has locations all over Northeast Ohio. Google wants to see a real address. \u00a0You will have to make the decision of whether the reward of being found is greater than the risk of being stalked.<\/li>\n
  6. Use Social Media Creatively to Promote Your Local Business. \u00a0Matt McGee, the expert on local blogging and social media marketing for local small business was also on hand. \u00a0His big message was to get your content out there. \u00a0Your biggest defense against large corporate companies is to provide valuable content and lots of it to your local audience. \u00a0Use contests, Twitter and Facebook to run promotions. \u00a0(Check out Wildfire <\/a>– an App that will get you started quickly and easily). \u00a0And check out the Matt’s plethora of\u00a0slides from the GetListed.org University Presentation in Cleveland <\/a>for ideas, resources and examples.<\/li>\n
  7. Get Help.\u00a0Anita Campbell from Small Business Trends<\/a> was the perfect salve on the set of presentations with her advice to learn a little – but get help. \u00a0 Learn enough to ask good questions, automate your social media as much as you can without sacrificing authenticity and get as much help as you need in those admin areas of running your search and social media marketing. \u00a0I loved her recommendation to look at virtual assistants for this task.<\/li>\n<\/ol>\n

    If you were at all like me and thought that local search was just for local businesses – I hope that this article has opened your eyes to the marketing possibilities that are open to you whether you’re a local retailer or a national or international consultant. \u00a0Get your local search listing in order — TODAY.<\/p>\n

    What’s been your experience with local search? \u00a0Got any tips? \u00a0We’d love to hear them! \u00a0Leave your tip or comment below!<\/p>\n

    Get more information on the GetListed.org Local University<\/a><\/p>\n

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