{"id":28983,"date":"2016-08-25T20:02:35","date_gmt":"2016-08-26T03:02:35","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/in\/?p=28983"},"modified":"2023-07-17T08:13:57","modified_gmt":"2023-07-17T08:13:57","slug":"open-ended-online-surveys-can-used-creating-client-testimonials","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/open-ended-online-surveys-can-used-creating-client-testimonials\/","title":{"rendered":"How open ended online surveys can be used for creating client testimonials"},"content":{"rendered":"

Getting even your happiest clients to write a testimonial can be challenging especially if you are in the service industry. But these testimonials are critical for your business growth as these testimonials can play a key role in getting more clients to sign up with your businesses. They are a sign of your excellence in what you do and convinces other businesses of your work.<\/p>\n

LEARN ABOUT:<\/strong> Testimonial Questions<\/a><\/p>\n

Using existing client satisfaction to get more business<\/strong><\/p>\n

One of the best ways to get a client testimonial is by adding them to your feedback surveys. The trick here is, feedback is a humble approach \u2013 even if you know a client is happy, you are giving them an open platform to say what they feel. On the contrary, a testimonial can be a bit heavy handed. Because here you are approaching your client with the idea that \u201cWe know you are happy so might as well give it to us in writing\u201d.<\/p>\n

So how should you frame questions in survey, the answers to which can later be used as positive testimonials?<\/p>\n

First, the survey most certainly has to be a feedback survey. In there you can either use a combination of multiple choice questions (MCQs) in combination with open-ended questions or simply 1-2 open ended questions<\/a> asking about their overall experience with your product or service.<\/p>\n

Using winning combinations<\/strong><\/p>\n

Do bear in mind that in cases of MCQs, these replies will have to be converted into a testimonial-type language. However the benefit of using MCQs is that it allows you to target the conversation around specifics of customer experience and capture very specific replies.<\/p>\n

Open-ended questions are best used towards the end of the survey. They allow customers to add remarks of on their own accord and can be very insightful.<\/p>\n

If you are a fan of micro-surveys, you can also send out multiple small surveys to get the bigger picture of client satisfaction.<\/p>\n

Once the survey is completed, all you need to do is process the language of a positive feedback and your client testimonial is ready for use across your website, proposals, social media, newsletters and wherever you feel it can add value in achieving your target.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting even your happiest clients to write a testimonial can be challenging especially if you are in the service industry. […]<\/p>\n","protected":false},"author":70,"featured_media":28984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[250,170,203],"tags":[],"yoast_head":"\nHow open ended online surveys can be used for creating client testimonials | QuestionPro<\/title>\n<meta name=\"description\" content=\"Getting even your happiest clients to write a testimonial can be challenging especially if you are in the service industry. 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