{"id":3044,"date":"2010-08-16T12:47:38","date_gmt":"2010-08-16T12:47:38","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=3044"},"modified":"2010-08-16T12:47:38","modified_gmt":"2010-08-16T12:47:38","slug":"how-can-re-framing-research-as-listening-improve-your-decisions","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-can-re-framing-research-as-listening-improve-your-decisions\/","title":{"rendered":"How Can Re-Framing Research as Listening Improve Your Decisions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3102 size-thumbnail\" title=\"iStock_000004060935XSmall\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/08\/istock_000004060935xsmall-150x150.jpg\" alt=\"image\" width=\"150\" height=\"150\" \/>I have this client that is completely number-obsessed. \u00a0Sometimes I wonder if they do the research we do to avoid actually talking to their customers. \u00a0They find comfort in the decimal places of the ratings. \u00a0They track each movement week by week, quarter by quarter. \u00a0They also analyze each of the open ended responses and contact customers to hear more and get more insight around what the customers meant when they responded to our survey. \u00a0They are analyzing and hearing. \u00a0They are moving toward listening.<\/p>\n<p><strong>What Does Listening Have to Do With Research<\/strong><\/p>\n<p>Listening implies \u00a0understanding. \u00a0And when we are understanding what our audience is saying, we can move forward in creating offerings that are appealing to them.<\/p>\n<p>Listening implies caring. \u00a0The only way our customers know that they&#8217;ve been heard is when we take what they&#8217;ve told us and react to it; maybe you explain why you will NOT be adding a feature, maybe you add a feature and tell them it came from their responses. \u00a0Either one builds loyalty and engagement.<\/p>\n<p>How do you LISTEN to your customers? \u00a0What tools have you used? \u00a0How have you communicated the fact that you&#8217;ve been listening?<\/p>\n<p>Have you used IdeaScale as a listening tool? \u00a0Tell us about your experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have this client that is completely number-obsessed. \u00a0Sometimes I wonder if they do the research we do to avoid [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[250,203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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